United States
HowToADHD is the YouTube channel of Jessica McCabe, a U.S.-based creator who began making videos to help herself understand her own ADHD diagnosis and found that millions of others were searching for exactly the same clarity.
Total Followers +0.5%
2.2M
Across YouTube, Instagram
Primary Platform
YouTube
1.9M followers · 88% of audience
Engagement
8.3%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $4K–$9.3K / IG post
McCabe spoke with ADDitude about writing 'How to ADHD: An Insider's Guide to Working with Your Brain (Not Against It)' — a New York Times bestseller — and shared that she welcomed her first child in March 2025.
McCabe's debut book — already a New York Times bestseller in hardcover — expanded its reach with a paperback release, cementing her as a leading voice in ADHD education publishing.
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +10K +0.5% | +80 +0.0% | +0 +0.0% | +10K |
| Last 30 days | +10K +0.5% | +133 +0.1% | +0 +0.0% | +10K |
| Last 90 days | +20K +1.0% | +1K +0.5% | +0 +0.0% | +22K |
| Last 365 days | +20K +1.0% | +1K +0.5% | +0 +0.0% | +22K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| hellohavenai Sponsorship | Sponsored content | Jul 2026 | — | |
| Headspace Sponsorship | Sponsored content | YouTube | Jun 2026 | — |
| Trainwell Sponsorship | Sponsored content | YouTube | Jun 2026 | — |
| EveryPlate Sponsorship | Sponsored content | YouTube | May 2026 | — |
| Skylight Sponsorship | Sponsored content | YouTube | May 2026 | — |
| Understood Nonprofit / Education | Long-term partnership | YouTube | Long-term | — |
HowToADHD is the YouTube channel of Jessica McCabe, a U.S.-based creator who began making videos to help herself understand her own ADHD diagnosis and found that millions of others were searching for exactly the same clarity. What started as a personal learning log evolved into one of the most substantive ADHD education channels on the platform, distinguished by its blend of peer-reviewed research, practical coping strategies, and candid first-person storytelling. McCabe expanded the project into a New York Times bestselling book of the same name, cementing her standing as a recognizable voice in the neurodiversity space beyond the algorithm.
The channel's audience skews heavily female and younger adult — a demographic that has driven broader cultural conversation around late and self-identified ADHD diagnoses — and its engagement rate sits well above category norms, reflecting a community that actively participates rather than passively watches. Sponsors such as Headspace and Skylight align neatly with the channel's mental-wellness and productivity positioning, while EveryPlate and Trainwell suggest brands are willing to pay a premium to reach a health-conscious, self-improvement-oriented segment. As awareness of ADHD continues to grow among young adults, McCabe's channel is well situated to remain a go-to educational resource for both newly diagnosed individuals and the brands targeting them.
Howtoadhd reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. Their sponsorship history skews toward Nonprofit / Education, a clear signal of fit for brands in those categories. Demonstrated partners include hellohavenai and Headspace. Engagement on YouTube runs around 8.3%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows education content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Nonprofit / Education and related categories, Howtoadhd offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Howtoadhd's tier (Macro, 2.2M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
The person behind HowToADHD is Jessica McCabe. She launched the channel as a personal resource for navigating her own ADHD and it has since grown into one of the largest ADHD-focused communities on YouTube.
Yes, Jessica McCabe is a New York Times bestselling author of a book titled How to ADHD. The book carries the same practical, lived-experience approach she uses in her videos, aimed at people who have ADHD or love someone who does.
Yes, Jessica McCabe has ADHD and built the channel explicitly as her own personal toolbox of strategies. In her own words, it is a place to collect everything she has learned about having and living with ADHD.
The Orange Zone Rule is an ADHD energy management concept that Jessica McCabe covers as a practical hack for regulating effort and output throughout the day. It fits her broader content philosophy of giving ADHD brains concrete, named frameworks rather than generic productivity advice.
Infodumping refers to the tendency — common among people with ADHD and other neurodivergent traits — to unload a large amount of passionate, detailed information about a topic all at once. Jessica McCabe covers how to channel it effectively rather than suppress it, framing it as a manageable trait rather than a flaw.
Yes, HowToADHD has worked with Understood, the nonprofit dedicated to learning and thinking differences, as a recognized content partner. The collaboration fits the channel's educational mission and its consistent focus on neurodiversity.
Recent HowToADHD sponsors include Headspace, Skylight, Trainwell, EveryPlate, and HelloHaven AI. The partnerships skew toward focus, wellness, and daily-organization tools — categories that map naturally onto an ADHD audience's real needs.
Jessica McCabe refers to her community as "brains" — more fully, "brains (& hearts!)" in her channel description. The term is a nod to the neurodivergent identity at the center of the community and reflects the warm, non-clinical tone the channel is known for.
HowToADHD skews strongly toward young adults, with the majority of its audience in the 18–34 age range. Topics like task initiation, doomscrolling habits, and social skills are framed around adult life, though parents of children with ADHD also engage with the channel.
HowToADHD has grown to well over one and a half million subscribers on YouTube, placing it in the Macro creator tier. Its engagement rate runs significantly above the category average for educational channels, pointing to an unusually active and loyal viewer base.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
If you'd like to update, correct, or remove this profile, get in touch and we'll handle it within 5 business days. We don't publish private data — every stat shown comes from your public platform profiles.
@howtoadhd · YouTube
+0 new followers
Preparing fresh data…
This usually takes 15–25 seconds.