Taiwan
HowHow — known to his audience as How哥 — is a Taiwan-based entertainer and vlogger whose YouTube channel has grown into one of the more recognisable…
Total Followers +0.0%
2.1M
Across YouTube, Instagram
Primary Platform
YouTube
1.5M followers · 74% of audience
Engagement
3.1%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $7.9K–$19K / IG post
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +318 +0.1% | +0 +0.0% | +318 |
| Last 30 days | +0 +0.0% | +582 +0.1% | +0 +0.0% | +582 |
| Last 90 days | +0 +0.0% | +4K +0.8% | +0 +0.0% | +4K |
| Last 365 days | +0 +0.0% | +4K +0.8% | +0 +0.0% | +4K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Speak Sponsorship | Sponsored content | YouTube | Apr 2026 | — |
| Lexus Sponsorship | Sponsored content | YouTube | Apr 2026 | — |
| Nexon Sponsorship | Sponsored content | YouTube | Dec 2025 | — |
| Body Goals Sponsorship | Sponsored content | YouTube | Nov 2025 | — |
| 7-Eleven Sponsorship | Sponsored content | YouTube | Oct 2025 | — |
HowHow — known to his audience as How哥 — is a Taiwan-based entertainer and vlogger whose YouTube channel has grown into one of the more recognisable Chinese-language comedy-lifestyle destinations on the platform. His own channel description frames the content simply: filming videos to document his life. In practice, that translates into a lively mix of personal challenges (a documented month learning saxophone, for instance), food explorations around Taipei, commentary on trending social topics like a record-breaking blank-answer rate on Taiwan's national maths exam, and pop-culture detours such as attending the Junji Ito horror exhibition. The tone is conversational and self-deprecating rather than polished, which anchors his appeal with young Taiwanese men — his audience skews heavily male and clusters in the 18–34 bracket, with the vast majority tuning in from Taiwan, Hong Kong, and Malaysia.
HowHow's engagement rate sits at roughly double the category median, a signal that his following, while sizeable, is genuinely invested rather than passively accumulated. That community loyalty has made him a credible vehicle for a notably varied sponsor roster: Nexon (gaming), 7-Eleven's local food campaigns, fitness brand TRYALL, language-learning app Speak, and a Lexus integration that places him comfortably in premium lifestyle territory despite his everyman persona. The mix suggests brands read him less as a niche specialist and more as a trusted personality who can carry diverse categories without feeling out of place. With consistent daily uploads across YouTube and Instagram and continued pull into both mass-market and aspirational campaigns, HowHow is well-positioned to deepen cross-platform reach among Chinese-speaking millennial and Gen Z audiences across Greater China and Southeast Asia.
Howfunofficial reaches an audience concentrated in Taiwan primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. As a comedy creator they map naturally to brands targeting that space. Demonstrated partners include Speak and Lexus. Engagement on YouTube runs around 3.1%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Howfunofficial's tier (Macro, 2.1M combined followers, Taiwan). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
HowHow's real name is 陳孜昊 (Chen Zi-Hao). He built his online identity entirely around the alias HowHow, which also carries into his production company name HowFun Production — the brand entity he uses for commercial partnerships and brand deal inquiries.
HowFun Production is the business name HowHow uses for commercial collaborations, with brand partners reaching him through howfunproduction@gmail.com. It signals that he operates as a professional production unit rather than just a solo creator, which fits his Macro-tier status with clients like Lexus, Nexon, and 7-Eleven.
Yes — HowHow documented a one-month saxophone learning challenge on his channel, captured under the hashtag #薩克斯風的一個月挑戰. This kind of skills-from-scratch experiment is characteristic of his life-documentation style, where he records genuine personal attempts rather than polished scripted skits.
Yes — HowHow posted content from the Junji Ito Horror Experience Exhibition (伊藤潤二恐怖體驗展), specifically the second edition of the event. His attendance fits his broader content habit of documenting unusual or novelty experiences drawn from everyday life in Taiwan.
HowHow partnered with Nexon in late 2025 to promote 黎明覺醒 (Dawn Awakening), a survival-action game. The sponsorship ran on his YouTube channel and made sense given his predominantly male audience aged 18–34, a demographic that overlaps heavily with action-game players.
HowHow was part of the 2026 Lexus My Film campaign, a short-film branded content series Lexus uses to collaborate with creators and filmmakers across Asia. The project appeared on his YouTube channel in April 2026 and showcases his ability to take on high-production commercial work beyond a standard sponsor read.
Yes — HowHow promoted TRYALL, a fitness and body-transformation brand, with an exclusive audience discount code DAILHOW redeemable through Shopee (蝦皮). He framed the partnership around gradual, realistic body improvement rather than dramatic overnight results, which is consistent with his low-pressure, relatable tone.
Food appears regularly throughout HowHow's channel — he has posted content involving the Wang Steak restaurant group (王品), the 定食8 chain, and branded campaigns for 開喜烏龍茶 and UCC professional-grade drip coffee. Rather than standalone food reviews, food typically surfaces as part of daily-life documentation or naturally integrated sponsor content.
Yes — HowHow creates almost exclusively in Traditional Chinese Mandarin, targeting a Taiwan-based audience. Over 80% of his viewers are in Taiwan, with smaller followings in Hong Kong and Malaysia, making him one of Taiwan's more established lifestyle comedy creators on YouTube.
HowHow has well over 1.5 million subscribers on YouTube and over half a million followers on Instagram, putting his combined cross-platform reach above 2 million total. That places him solidly in the Macro creator tier, with YouTube engagement running well above the category median for lifestyle and comedy content.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@howfunofficial · YouTube
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