Australia
How To Cook That is the YouTube channel of Ann Reardon, an Australia-based dietitian, food scientist, and pastry chef who has been producing the channel for…
Total Followers -0.1%
5.1M
Across YouTube, Instagram
Primary Platform
YouTube
5M followers · 97% of audience
Engagement
6.0%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $3.5K–$8.7K / IG post
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | +0 +0.0% | -4600 -2.6% | +0 +0.0% | -4600 |
| Last 90 days | +0 +0.0% | -4808 -2.8% | +0 +0.0% | -4808 |
| Last 365 days | +0 +0.0% | -4808 -2.8% | +0 +0.0% | -4808 |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| NordVPN Sponsorship | Sponsored content | YouTube | Apr 2026 | — |
| Holzkern Sponsorship | Sponsored content | YouTube | Nov 2025 | — |
| KiwiCo Sponsorship | Sponsored content | YouTube | Nov 2025 | — |
| Odoo Sponsorship | Sponsored content | YouTube | Sep 2025 | — |
| BetterHelp Sponsorship | Sponsored content | YouTube | Jul 2025 | — |
| Murdoch Books Publishing | Long-term partnership | YouTube | 2019–ongoing | — |
How To Cook That is the YouTube channel of Ann Reardon, an Australia-based dietitian, food scientist, and pastry chef who has been producing the channel for well over a decade. While her early content centered on elaborate cake decorating and ambitious dessert builds, Reardon's channel evolved into something considerably broader: a food-science-meets-consumer-journalism hybrid that consistently tests viral recipes, investigates misleading food claims, and audits popular platforms like TikTok and 5-Minute Crafts for dangerous or fabricated food hacks. That debunking angle — rigorous but accessible, grounded in her formal qualifications — became her signature, distinguishing her sharply from the crowded field of recipe creators. Her audience skews toward younger adults in the 18–34 range and leans slightly female, with the United States representing by far the largest viewership, followed by the United Kingdom, Canada, and her home market of Australia.
With close to five million YouTube subscribers and an engagement rate well above the category median, Reardon's channel commands genuine attention in a space where most cooking creators see passive viewership. Her sponsor roster is notably eclectic — spanning NordVPN, KiwiCo, BetterHelp, and business software platform Odoo — which signals that brands value her audience's intellectual curiosity and cross-category openness rather than a narrow cooking-product fit. That positioning, as an educator and credentialed skeptic rather than a purely aspirational chef, gives her durable relevance: her content addresses media literacy and food safety alongside recipes, topics that age well. As short-form debunking continues to attract algorithmic attention, Reardon's combination of scientific credentials, long-form production quality, and a global English-speaking audience puts her in a strong position to expand further into food policy, product testing, and consumer advocacy content.
How To Cook That reaches an audience concentrated in Australia primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. Their sponsorship history skews toward Publishing, a clear signal of fit for brands in those categories. Demonstrated partners include NordVPN and Holzkern. Engagement on YouTube runs around 6.0%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at How To Cook That's tier (Mega, 5.1M combined followers, Australia). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Yes — Ann Reardon holds credentials as a qualified dietitian, food scientist, and pastry chef, a rare triple combination she states directly in her channel bio. That background is what sets How To Cook That apart from most food channels, because she can evaluate recipes and viral food claims from both a scientific and professional culinary standpoint.
Calling out 5 Minute Crafts food hack videos has become one of How To Cook That's signature ongoing series, with Ann applying her food science and chef training to test whether the viral stunts are real, reproducible, and safe. She's consistently found that many of those videos feature staged results, misleading techniques, or genuinely dangerous instructions — which keeps generating new material for the channel.
Yes — Ann has dedicated content to exposing the difference between real chocolate and compound chocolate, a cheaper substitute made with vegetable fat instead of cocoa butter, and how that distinction gets blurred in viral content and product labeling. Her food science training lets her go beyond taste and explain exactly what ingredient swaps reveal about what you're actually buying.
Yes, one of her videos specifically tests and debunks claims around $20 strawberries, MSG, and Nutella — applying food science analysis to viral nutritional myths. Ann's dietitian background lets her address the science behind those claims in a way most food creators simply aren't qualified to do.
Ann Reardon addressed this directly in a video debunking 5 Minute Crafts, noting that freeze drying water is scientifically meaningless — freeze drying is a dehydration process that removes moisture from food, so applying it to water produces nothing. It's a clear example of the kind of pseudoscientific food content she regularly calls out on the channel.
Yes — alongside recipes and viral-hack debunking, How To Cook That covers food industry legal cases, examining situations where companies have faced lawsuits over misleading labeling, ingredient misrepresentation, or food safety failures. Ann's dietitian and food science credentials give those episodes a factual depth that goes well beyond typical food commentary.
Yes, Ann Reardon has published a cookbook, which she links directly from her social media profiles. It reflects the same approach as the channel — detailed technique paired with food science context and ambitious sweet creations.
Yes, Ann Reardon and the How To Cook That channel are based in Australia. Despite that, the audience is heavily international — viewers in the United States make up the largest segment by a wide margin, followed by the UK, Canada, and other English-speaking markets.
Ann Reardon has been filming, producing, and hosting How To Cook That for over a decade, making it one of the longer-running food education channels on the platform. That longevity has helped build a loyal audience approaching five million subscribers on YouTube.
Recent sponsors integrated into How To Cook That's YouTube videos include NordVPN, KiwiCo, Holzkern, Odoo, and BetterHelp. All of those partnerships have appeared on the YouTube channel, which is where the vast majority of the audience is concentrated.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
If you'd like to update, correct, or remove this profile, get in touch and we'll handle it within 5 business days. We don't publish private data — every stat shown comes from your public platform profiles.
@howtocookthat · YouTube
+0 new followers
Preparing fresh data…
This usually takes 15–25 seconds.