Halburns

Call Me Vegan is Halburns' published cookbook, promoted directly in their Instagram bio as available now. Based on the content they share across their channel — artisan vegan recipes, no-waste cooking, and DIY food techniques — the book reflects a plant-based lifestyle approach rather than a simple recipe collection.

Yes, Halburns follows a vegan lifestyle and has built their entire content identity around it. Their cookbook title, consistent use of #crueltyfree tags, and even their DIY beauty product posts all point to a genuine, across-the-board commitment to plant-based and animal-free living.

Halburns shared that their old mascara was causing eye irritation, which prompted them to create a cruelty-free homemade version themselves. It's a good example of how their brand extends beyond food — they apply the same DIY and cruelty-free philosophy to personal care as well.

Yes, reducing food waste is a recurring theme in Halburns' content, regularly flagged with the #nowaste hashtag. Their mango lassi pops and similar recipes appear designed with ingredient efficiency in mind, fitting neatly into a sustainability-first cooking ethos.

Halburns uses the #f52community hashtag, which places them within the Food52 creator community — a well-known home for home cooks, food writers, and recipe developers. Being visible in that space suggests Halburns is positioning their work as thoughtful, craft-oriented cooking rather than fast food content.

Halburns focuses on visually creative, artisan vegan food — things like handmade candy straws, edible lace, dot cakes with DIY dot sprinkles, rice paper recipes, and frozen treats like mango lassi pops. Their style leans heavily toward scratch-made techniques and presentation rather than quick, everyday cooking.

Yes, Halburns occasionally crosses into DIY beauty territory, most notably with a homemade cruelty-free mascara video made after their old product caused irritation. It's a natural extension of their broader cruelty-free, make-it-yourself brand identity rather than a separate niche.

Halburns uses both #tempe and #chicagostyle in their posts, suggesting ties to Tempe, Arizona, and possibly Chicago-style food traditions. Their audience is overwhelmingly based in the United States, though their exact home base isn't explicitly stated in their public profile.

Yes, Halburns actively engages with trending food content — they noted in a caption that rice paper recipes were trending and shared one of their own favorites in response. Their approach tends to put a vegan, no-waste spin on whatever format is gaining traction rather than copying trends directly.

Halburns has grown to over 240,000 followers on Instagram, placing them in the Mid-tier creator range. What stands out is their engagement rate, which runs well above the category average, indicating an unusually active and loyal audience for a creator of their size.