United States
Halburns is a US-based vegan food and lifestyle creator on Instagram whose content sits at the intersection of plant-based cooking, zero-waste living, and DIY beauty.
Total Followers +2.1%
243K
Across Instagram
Primary Platform
243K followers · 100% of audience
Engagement
5.7%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $4.9K–$12K / IG post
The plant-based cookbook features 125+ original recipes developed during culinary school — none repurposed from her viral social content. It drew blurbs from NYT-bestselling authors including Nick DiGiovanni and Danielle Brown.
Burns discussed writing entirely new recipes during culinary school, positioning the book as a fundamentals-first handbook for new vegans rather than a social-media clip compilation.
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 242,576 | +5K | 5.7% | 4.4 | 1 day ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | +3K +1.3% | +0 +0.0% | +0 +0.0% | +3K |
| Last 30 days | +5K +2.1% | +0 +0.0% | +0 +0.0% | +5K |
| Last 90 days | +23K +9.4% | +0 +0.0% | +0 +0.0% | +23K |
| Last 365 days | +23K +9.4% | +0 +0.0% | +0 +0.0% | +23K |
Daily follower snapshots from CreatorDB's longitudinal index.
Halburns is a US-based vegan food and lifestyle creator on Instagram whose content sits at the intersection of plant-based cooking, zero-waste living, and DIY beauty. Their channel is anchored by hands-on recipe and technique content — edible lace tutorials, dot cakes with handmade sprinkles, mango lassi pops — delivered in the tactile, process-forward style common to the Food52 community they actively participate in. That sensibility extends beyond food: a cruelty-free DIY mascara post illustrates how they frame the vegan philosophy as a whole-lifestyle practice rather than a diet alone. Their cookbook, *Call Me Vegan*, formalizes that positioning and signals a creator who has moved from platform presence into a tangible publishing credential.
Their audience skews heavily female and clusters in the millennial 25–34 bracket, with strong domestic reach and secondary followings in the UK, Canada, and India — a geographic spread that reflects the broad appeal of plant-based content. Engagement running well above category median points to an audience that treats the channel as a practical resource rather than passive entertainment, which is a meaningful differentiator for brands in the ethical beauty, specialty food, and sustainable-living categories. As the vegan consumer segment continues to attract premium-positioning CPG and lifestyle brands, Halburns' combination of cookbook credibility, high-participation community ties, and a coherent cruelty-free worldview makes them a relatively focused fit for partners in those spaces.
Halburns reaches an audience concentrated in United States primarily through Instagram, and is best activated via Instagram Reels and Stories. As a food creator they map naturally to brands targeting that space. Engagement on Instagram runs around 5.7%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Halburns's tier (Mid, 243K combined followers, United States). Pulled from CreatorDB's category benchmarks.
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Call Me Vegan is Halburns' published cookbook, promoted directly in their Instagram bio as available now. Based on the content they share across their channel — artisan vegan recipes, no-waste cooking, and DIY food techniques — the book reflects a plant-based lifestyle approach rather than a simple recipe collection.
Yes, Halburns follows a vegan lifestyle and has built their entire content identity around it. Their cookbook title, consistent use of #crueltyfree tags, and even their DIY beauty product posts all point to a genuine, across-the-board commitment to plant-based and animal-free living.
Halburns shared that their old mascara was causing eye irritation, which prompted them to create a cruelty-free homemade version themselves. It's a good example of how their brand extends beyond food — they apply the same DIY and cruelty-free philosophy to personal care as well.
Yes, reducing food waste is a recurring theme in Halburns' content, regularly flagged with the #nowaste hashtag. Their mango lassi pops and similar recipes appear designed with ingredient efficiency in mind, fitting neatly into a sustainability-first cooking ethos.
Halburns uses the #f52community hashtag, which places them within the Food52 creator community — a well-known home for home cooks, food writers, and recipe developers. Being visible in that space suggests Halburns is positioning their work as thoughtful, craft-oriented cooking rather than fast food content.
Halburns focuses on visually creative, artisan vegan food — things like handmade candy straws, edible lace, dot cakes with DIY dot sprinkles, rice paper recipes, and frozen treats like mango lassi pops. Their style leans heavily toward scratch-made techniques and presentation rather than quick, everyday cooking.
Yes, Halburns occasionally crosses into DIY beauty territory, most notably with a homemade cruelty-free mascara video made after their old product caused irritation. It's a natural extension of their broader cruelty-free, make-it-yourself brand identity rather than a separate niche.
Halburns uses both #tempe and #chicagostyle in their posts, suggesting ties to Tempe, Arizona, and possibly Chicago-style food traditions. Their audience is overwhelmingly based in the United States, though their exact home base isn't explicitly stated in their public profile.
Yes, Halburns actively engages with trending food content — they noted in a caption that rice paper recipes were trending and shared one of their own favorites in response. Their approach tends to put a vegan, no-waste spin on whatever format is gaining traction rather than copying trends directly.
Halburns has grown to over 240,000 followers on Instagram, placing them in the Mid-tier creator range. What stands out is their engagement rate, which runs well above the category average, indicating an unusually active and loyal audience for a creator of their size.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@halburns · Instagram
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