United States
Hajar Larbah built her following under the handle @moribyan — a portmanteau of her Moroccan and Libyan heritage — establishing herself as one of the more…
Total Followers -0.0%
9.4M
Across Instagram, YouTube, TikTok
Primary Platform
2.7M followers · 29% of audience
Engagement
2.7%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $33K–$76K / IG post
The 100-recipe hardcover spans 30-minute dinners, restaurant remakes, decadent desserts, and North African family dishes rooted in her Moroccan and Libyan heritage. Listed at major retailers including Amazon, Barnes & Noble, and Target.
Her Penguin Random House author bio now lists Los Angeles as her home base; a recent vlog captioned 'bye bye Boston' marked the move for her audience.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | -1364 -0.1% | +0 +0.0% | +0 +0.0% | -1364 |
| Last 30 days | -273 -0.0% | +0 +0.0% | +0 +0.0% | -273 |
| Last 90 days | +4K +0.1% | +20K +1.5% | +0 +0.0% | +24K |
| Last 365 days | +4K +0.1% | +20K +1.5% | +0 +0.0% | +24K |
Daily follower snapshots from CreatorDB's longitudinal index.
Hajar Larbah built her following under the handle @moribyan — a portmanteau of her Moroccan and Libyan heritage — establishing herself as one of the more distinctive voices in the U.S. food content space. Based in the United States and formerly in Boston before relocating across the country, she creates recipe-driven content that blends practical, accessible cooking with flavors rooted in North African culinary tradition. Her output spans quick weeknight dinners, meal-prep strategies, baked goods, and the occasional travel-eating vlog, all delivered with a casual, conversational register that reads as approachable rather than aspirational. A cookbook reaching the pre-order stage marks a significant pivot from platform content to tangible product, signaling that her audience trust extends well beyond passive scrolling.
Larbah's audience skews heavily female and clusters in the 18-to-34 bracket, a demographic that actively seeks convenient, home-cooking inspiration rather than high-technique culinary content — and her above-median engagement rate across Instagram, TikTok, and YouTube suggests that audience is genuinely responding, not just following. TikTok carries her largest single-platform reach and her strongest engagement, which aligns well with the short-form recipe and 'hack' format she favors. Her management through Genflow and a rate card positioned at the upper end of the food-creator tier indicate she is already operating at a brand-partnership level that attracts mid-to-large consumer packaged goods and food-adjacent advertisers. With a cookbook in the market, a cross-platform footprint, and a culturally specific but broadly appealing food identity, Larbah is well positioned to grow beyond social into a more durable media and product presence in the home-cooking category.
Hajar Larbah reaches an audience concentrated in United States primarily through Instagram, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a food creator they map naturally to brands targeting that space. Engagement on Instagram runs around 2.7%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Hajar Larbah's tier (Mega, 9.4M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Moribyan is a portmanteau of 'Moroccan' and 'Libyan,' reflecting Hajar Larbah's dual North African heritage. Her bio spells it out visually with the Moroccan 🇲🇦 and Libyan 🇱🇧 flags, and the handle has become her defining identity across every platform she posts on.
Yes — Hajar announced her cookbook and opened pre-orders, describing the moment as a milestone she had worked toward for a long time. The book is a natural extension of her recipe-driven content, bringing her easy, flavor-forward cooking style into print for the home cooks who follow her.
She is both. Hajar Larbah has Moroccan and Libyan roots, which shows up throughout her cooking in the form of North African spices, dips, and breads. Her dual heritage is central to her creator identity — it is literally baked into her username.
Hajar documented a full cross-country move in a vlog she titled 'Moving Across the Country Vlog — bye bye Boston,' framing it as an emotional but exciting new chapter. She had built a significant portion of her following while living in Boston and described eating her way across America during the journey.
Yes — Hajar Larbah creates recipes within a halal framework, which resonates strongly with her Muslim audience and distinguishes her in the wider food creator space. Her Moroccan-Libyan background informs this approach, making her one of the more prominent halal cooking voices on TikTok and Instagram.
No — moribyan is not vegan. She regularly posts chicken recipes, egg-based breakfast hacks, and dairy-inclusive dishes alongside plant-forward content. The #vegan hashtag appears on some posts to surface individual plant-based recipes to that audience, not as a label for her overall cooking style.
Her whipped eggplant dip was inspired by Elephante, a restaurant she visited. Recreating dishes from places she eats is part of Hajar's content approach — she takes flavors she encounters dining out and translates them into accessible, home-cook-friendly versions.
Hajar mixes travel and lifestyle content alongside her recipes — her cross-country move vlog and travel-tagged posts show she documents real-life experiences beyond the kitchen. Food and travel overlap heavily for her, since discovering and eating local food scenes is a recurring thread through her vlog-style content.
Hajar focuses on approachable, boldly flavored recipes — meal-prep breakfasts, weeknight chicken dishes, homemade breads, and dips rooted in North African and Middle Eastern flavors. Her content consistently emphasizes ease and flavor payoff over complexity, which is central to why her recipe videos perform well across platforms.
Hajar Larbah is based in the United States and has Moroccan and Libyan heritage, which she highlights openly in her online presence. She built much of her following while living in Boston before relocating, and the vast majority of her audience is US-based.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@moribyan · Instagram
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