United Kingdom
Guitarist is the digital video arm of Guitarist magazine, one of the United Kingdom's longest-running print titles dedicated to the instrument, published by Future plc.
Total Followers +0.5%
369K
Across YouTube
Primary Platform
369K followers · 100% of audience
Engagement
3.5%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. — / IG post
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| YouTube | 369,000 | +2K | 3.5% | 0.7 | 7 days ago |
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +996 +0.3% | +0 +0.0% | +0 +0.0% | +996 |
| Last 30 days | +2K +0.5% | +0 +0.0% | +0 +0.0% | +2K |
| Last 90 days | +3K +0.8% | +0 +0.0% | +0 +0.0% | +3K |
| Last 365 days | +3K +0.8% | +0 +0.0% | +0 +0.0% | +3K |
Daily follower snapshots from CreatorDB's longitudinal index.
Guitarist is the digital video arm of Guitarist magazine, one of the United Kingdom's longest-running print titles dedicated to the instrument, published by Future plc. The YouTube channel functions as an editorial extension of the magazine's core strengths: in-depth gear demonstrations through its recurring "Tone Lounge" format, rig rundowns from touring professionals such as Laura Cox, and technique-focused masterclasses with respected players like Tommy Emmanuel and Martin Taylor. The content sits firmly in the educational and gear-review space rather than performance or entertainment, giving the channel a reference-resource quality that rewards repeat visits and search discovery. The presence of artists associated with acts like Idles and De Wolff in recent posts also suggests an effort to stay current with contemporary guitar-driven rock scenes alongside the more classically oriented instructional content.
The audience skews strongly male and older — a demographic profile consistent with the magazine's print readership and with guitar hobbyists and semi-professional players who have disposable income to spend on instruments and amplification. Roughly half the viewership comes from the United States, with the UK forming a substantial second bloc, making the channel effective for brands seeking transatlantic reach within the English-speaking guitar market. Engagement runs well above the category median, which signals that subscribers are genuinely invested rather than passive followers — an asset when approaching hardware-focused sponsors such as amplifier manufacturers, pedal brands, and instrument retailers. As the magazine's print circulation faces broader industry headwinds, the channel's steady video output and loyal community position it as the primary growth vehicle for the Guitarist brand going forward.
Guitarist reaches an audience concentrated in United Kingdom primarily through Instagram, and is best activated via long-form YouTube integrations. As a music creator they map naturally to brands targeting that space. Engagement on Instagram runs around 3.5%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Guitarist's tier (Mid, 369K combined followers, United Kingdom). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
The Tone Lounge is a recurring demo series on the Guitarist magazine YouTube channel where amps, guitars, and effects are put through their paces in a controlled but musical setting. It goes beyond spec sheets to give players a real sense of how gear actually sounds and responds in practice. The BOSS Katana Gen 3 is among the headline amps to have received the Tone Lounge treatment.
Yes — Adrian Smith (Iron Maiden) and Richie Kotzen sat down with Guitarist to discuss soloing, Marshall Super Leads, and their collaborative project Smith/Kotzen. The interview covers both the gear and the playing philosophy behind the duo, making it essential viewing for fans of either guitarist.
Guitarist magazine featured a detailed walkthrough in which Samantha Fish demoed her personal guitars and full pedalboard setup. It is one of the more thorough rig-rundown videos on the channel for fans wanting to understand her blues-rock tone from the ground up.
In a short-form clip on Guitarist's channel, Tommy Emmanuel broke down a technique he describes as scraping — a percussive, textural effect applied directly to the acoustic guitar strings. Emmanuel is celebrated for his all-encompassing fingerstyle approach, and the clip illustrates why even seasoned players pick up new ideas from watching him explain small details.
Yes — Guitarist published a hands-on review of the Fender 75th Anniversary American Ultra II Tele, covering its construction, playability, and tonal character. Anniversary-edition Fenders generate strong search interest among gear enthusiasts, and it fits squarely within Guitarist's long-running tradition of authoritative electric guitar reviews.
Yes — the BOSS Katana Gen 3 received a dedicated Tone Lounge demo on the Guitarist YouTube channel, exploring its sounds and features in depth. The Katana series has been one of the most widely discussed practice-and-stage amps in recent years, and Guitarist's take is frequently referenced by players researching the third generation.
Recent posts from Guitarist have included hashtags for both De Wolff and IDLES, indicating editorial coverage of or content connected to those acts. De Wolff are a Dutch vintage-rock power trio and IDLES are a Bristol post-punk band — both with strong appeal to the guitar-focused audiences Guitarist speaks to.
Yes — Guitarist is a long-running guitar magazine published in the United Kingdom by Future plc. Despite its British roots, its YouTube audience is genuinely international, with a large share of viewers based in the United States alongside a strong UK contingent.
The Guitarist magazine YouTube channel has built an audience of well over 300,000 subscribers, placing it in the Mid tier for music-focused channels. Its engagement rate runs at more than double the category median, reflecting a core community of active guitar players rather than casual passers-by.
The Guitarist YouTube audience is predominantly male and skews toward older, more experienced players — nearly four in ten viewers are aged 45 and above, and the channel draws heavily from both the United States and the United Kingdom. It is a community of serious guitar enthusiasts rather than a broad general-music crowd.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
If you'd like to update, correct, or remove this profile, get in touch and we'll handle it within 5 business days. We don't publish private data — every stat shown comes from your public platform profiles.
@guitarist · Instagram
+0 new followers
Preparing fresh data…
This usually takes 15–25 seconds.