United States
Matthew, the creator behind Greenhorngrove, runs a family farm-based content operation out of the United States centered on practical homesteading — backyard chickens, beekeeping, gardening, DIY infrastructure, and food preservation.
Total Followers -0.1%
1M
Across Instagram, YouTube, TikTok
Primary Platform
601K followers · 60% of audience
Engagement
5.3%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $9K–$21K / IG post
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | -721 -0.1% | +0 +0.0% | +0 +0.0% | -721 |
| Last 90 days | -240 -0.0% | +2K +1.1% | +610 +0.3% | +2K |
| Last 365 days | -240 -0.0% | +2K +1.1% | +610 +0.3% | +2K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Eufy Sponsorship | Sponsored content | YouTube | Nov 2025 | — |
| Navimow (Segway) Outdoor / Smart Home Tech | Sponsored content | YouTube | Long-term | — |
Matthew, the creator behind Greenhorngrove, runs a family farm-based content operation out of the United States centered on practical homesteading — backyard chickens, beekeeping, gardening, DIY infrastructure, and food preservation. Self-described as "the homestead hype man," his content blends how-to instruction with personal advocacy for small-scale, sustainable agriculture. Distributed across Instagram, YouTube, and TikTok, his output ranges from quick chicken-keeping clips to longer-form comparisons of food preservation methods, and his engagement rates across all three platforms sit well above category norms — a signal that his audience follows for genuine utility rather than passive browsing.
His followers skew male and fall heavily into the 25–44 age band, a demographic actively building or aspiring toward self-sufficient lifestyles. That profile has attracted sponsors like Eufy and Navimow — brands selling smart home and autonomous outdoor equipment — positioning Greenhorngrove at the intersection of rural tradition and accessible technology. Represented by TNP Agency, he is developing a structured brand-partnership model that extends well beyond informal promotions. As mainstream interest in food sovereignty and off-grid living continues to expand beyond early-adopter circles, his combination of practical on-farm credibility and cross-platform reach makes him a durable and commercially legible voice in the homesteading creator space.
Greenhorngrove reaches an audience concentrated in United States primarily through Instagram, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Outdoor / Smart Home Tech, a clear signal of fit for brands in those categories. Demonstrated partners include Eufy and Navimow (Segway). Engagement on Instagram runs around 5.3%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows homesteading content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Outdoor / Smart Home Tech and related categories, Greenhorngrove offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Greenhorngrove's tier (Macro, 1M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Greenhorngrove's real name is Matthew, and his operation is officially called Greenhorn Grove Family Farm. He runs the account as a personal brand tied directly to his working farm in the United States, which gives his content an authentic, first-person feel across Instagram, YouTube, and TikTok.
Matthew coined the phrase "homestead hype man" in his YouTube bio to describe his core mission: spreading the positive effects of homesteading and small-scale agriculture to as wide an audience as possible. Rather than just documenting farm chores, he actively advocates for the lifestyle, which sets his tone apart from purely instructional farming channels.
Yes, beekeeping is one of the activities Matthew specifically names as a pillar of his work at Greenhorn Grove. Alongside chicken keeping, gardening, and building projects, his apiary content fits into his broader message about achieving a self-sufficient, sustainable homestead.
Navimow is a GPS-based robotic lawn mowing system, and Greenhorngrove has promoted it enough that he calls it out by name in his YouTube bio alongside other partner products. The tool fits naturally into his off-grid infrastructure content, where reducing manual labor through smart systems is a recurring theme.
Yes, Eufy has sponsored content on Greenhorngrove's YouTube channel. Eufy, which makes smart home cameras and outdoor tech products, is a logical fit for a creator who documents homestead security and off-grid property management.
Off-grid infrastructure is a stated focus of Matthew's content — his Instagram bio explicitly lists "Offgrid Infrastructure" and "Achieving Sustainability" as central goals. He regularly documents the practical side of building and maintaining systems that reduce reliance on conventional utilities, going beyond lifestyle aesthetics into working solutions.
Greenhorngrove has posted a direct comparison of freeze dryers versus dehydrators, one of the most debated topics in the food preservation and homesteading community. The content reflects his hands-on, test-it-yourself approach to evaluating which tools are actually worth the investment for a working farm.
Greenhorngrove shared a post about meeting @unc.pappy and the organization United by Nature to raise environmental awareness, tagging both in the caption. The collaboration points to Matthew's activist side — his bio lists environmental advocacy as part of his mission, not just farm content.
Matthew has directly tackled what he describes as widespread misconceptions about what a homesteader actually is, noting in a post that it's a difficult thing to simplify for people who haven't lived it. This myth-busting, educational angle is a signature part of his content strategy and helps explain his strong engagement well above the category average.
"Profitable Homesteading" is one of the three pillars Matthew lists in his own Instagram bio, alongside sustainability and off-grid infrastructure. His content goes beyond farm aesthetics to show how a family-scale operation can generate real income, which resonates strongly with his audience of working-age adults who are considering or already living the homesteading lifestyle.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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