United States
Grace Charis is a US-based content creator who built her following by documenting a genuine competitive golf improvement journey.
Total Followers -0.7%
1.5M
Across YouTube
Primary Platform
YouTube
1.5M followers · 100% of audience
Engagement
4.3%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. — / IG post
Sports Illustrated covered her competitive LET appearance, noting she used the experience to benchmark her game against top women's professionals.
The influencer-focused competitive golf league added Charis to its player roster for the 2025 season.
Forbes covered the launch of her collection of polos, hoodies, hats, and on-course accessories priced between $40–$120, positioning the brand around a performance-meets-lifestyle ethos.
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| YouTube | 1,490,000 | -10K | 4.3% | — | 3 months ago |
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | -9983 -0.7% | +0 +0.0% | +0 +0.0% | -9983 |
| Last 30 days | -9983 -0.7% | +0 +0.0% | +0 +0.0% | -9983 |
| Last 90 days | -9983 -0.7% | +0 +0.0% | +0 +0.0% | -9983 |
| Last 365 days | -9983 -0.7% | +0 +0.0% | +0 +0.0% | -9983 |
Daily follower snapshots from CreatorDB's longitudinal index.
Grace Charis is a US-based content creator who built her following by documenting a genuine competitive golf improvement journey. Rather than positioning as an instructional coach or lifestyle golfer, she centers her YouTube channel on a personal narrative — becoming a competitive player from the ground up, complete with tournament entries, handicap tracking, and US Open qualifier attempts. This vlog-meets-sports-diary format, anchored by her "Get Dialed" brand ethos, resonates with viewers invested in real athletic progression rather than polished highlight reels. Her engagement rate runs well above the category median, suggesting an audience that actively tracks her development rather than passively consuming golf content.
The audience skews heavily male and trends older than typical lifestyle creators, with strong representation in the 35–44 and 45+ brackets — demographics consistent with serious recreational golfers who relate to the improvement arc she documents. Her reach is concentrated across English-speaking markets: the US as the core, with meaningful followings in the UK, Canada, and Australia. Her own brand, Dialed Golf, signals a deliberate move beyond pure sponsorship deals toward building a product and community ecosystem tied directly to her on-course philosophy. With US Open qualifier appearances lending competitive credibility, she occupies a distinct lane as a documented-athlete creator within women's golf — a positioning that opens doors with equipment, apparel, and performance brands targeting the avid amateur segment.
Gracecharisxo reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations. Their sponsorship history skews toward Golf / Sports, a clear signal of fit for brands in those categories. Demonstrated partners include Dialed Golf. Engagement on YouTube runs around 4.3%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Gracecharisxo's tier (Macro, 1.5M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Grace Charis is a competitive amateur, not a touring professional. Her whole channel is built around the journey of getting better — lowering her handicap, entering real tournaments, and chasing qualifying events — rather than documenting an already-polished pro career. That improvement arc is the core of what she films.
Her channel documented her first-ever US Open qualifier attempt, framed as a major milestone in her competitive golf journey. The build-up and the round itself were both captured on camera as part of her ongoing storyline. For the result, her most recent uploads are the best place to check, since the qualifier was a live event in her content arc.
Dialed Golf is Grace Charis's own golf brand, built around the idea of becoming the most dialed — meaning focused and optimized — version of yourself as a golfer. It operates as both a standalone business at DialedGolf.com and the identity framework behind her #GetDialed community and content. It's her owned brand, not a sponsorship.
Her name is Grace Charis — the "xo" in @gracecharisxo is just part of her YouTube handle. On other platforms she goes by @itsgracecharis, which she cross-promotes directly in her YouTube channel description. Both accounts refer to the same creator.
Steve appears as a regular on-course collaborator in her content — videos like "Can Steve & I Break 30 on the Front 9?" frame him as a playing partner she competes alongside rather than a solo instructor. He shows up as part of her competitive storytelling rather than as a background figure.
Yes — her handicap progression is one of the central, recurring metrics she documents. It functions as a real scoreboard for her improvement journey, giving viewers a concrete way to follow whether she's actually getting better over time. It's one of the things that separates her content from purely lifestyle golf channels.
"Get Dialed" is the tagline tied to her Dialed Golf brand and community — it means committing to genuine, measurable improvement in your game. She uses the hashtag #GetDialed across competitive content, practice sessions, and tournament videos to rally viewers who are on their own golf improvement journey alongside her.
Golf as a sport has a historically male viewership, and her content speaks directly to golfers of all backgrounds rather than positioning itself as niche women's golf content. Her audience skews toward the 35-and-older range, which closely mirrors the traditional golf demographic — men who are already invested in the sport and relate to competitive improvement storytelling.
Yes — one of her documented first tournament rounds was labeled as her lowest ever at the time, and she filmed the whole thing. Milestone rounds like that are recurring content moments on her channel, since tracking personal bests is central to the competitive journey format she uses.
Her primary platform is YouTube, where her main audience has grown to the Macro tier under the handle @gracecharisxo. She also maintains a presence on other social platforms under @itsgracecharis, which she actively cross-promotes in her YouTube channel bio for followers who want shorter-form updates on her golf journey.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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