United Kingdom
Grace Beverley is a London-based British entrepreneur, investor, and content creator who built her platform from fitness content while studying at Oxford University — where she launched Shreddy, a fitness and nutrition app, as a student.
Total Followers +0.4%
2.4M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
717K followers · 30% of audience
Engagement
3.0%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $14K–$34K / IG post
Confirmed as the flagship keynote speaker at Europe's leading retail-tech event, she drew on her experience scaling TALA, Shreddy, The Productivity Method, and AI venture Retrograde across multiple channels.
Beverley grew TALA's physical retail footprint with a second flagship location at Westfield London, building on the brand's first bricks-and-mortar store on Carnaby Street.
She appeared on the main stage at Web Summit in a 'Next-gen boardroom' panel, then gave a solo one-on-one interview — described by BusinessCloud as a standout moment at Europe's biggest tech event.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +1K +0.1% | +362 +0.0% | +1K +0.3% | +3K |
| Last 30 days | +2K +0.3% | +4K +0.3% | +5K +0.9% | +10K |
| Last 90 days | +4K +0.6% | +23K +1.9% | +23K +4.6% | +49K |
| Last 365 days | +4K +0.6% | +23K +1.9% | +23K +4.6% | +49K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| XTB Sponsorship | Sponsored content | YouTube | Mar 2025 | — |
| Skin+Me Sponsorship | Sponsored content | YouTube | Feb 2025 | — |
| Perplexity Sponsorship | Sponsored content | YouTube | Feb 2025 | — |
| Revolut Sponsorship | Sponsored content | YouTube | Dec 2024 | — |
| TALA Sustainable Activewear | Founder / owned brand | 2019–Long-term | — | |
| Shreddy Fitness / Health App | Founder / owned brand | 2018–Long-term | — | |
| The Productivity Method Productivity / Stationery | Founder / owned brand | Long-term | — | |
| Get Retrograde Entertainment / Media | Founder / owned brand | Long-term | — | |
| Water2Filter Wellness / Water | Co-founder | Long-term | — | |
| HIDE Food Food / Wellness | Co-founder | Long-term | — |
Grace Beverley is a London-based British entrepreneur, investor, and content creator who built her platform from fitness content while studying at Oxford University — where she launched Shreddy, a fitness and nutrition app, as a student. That origin story became central to her public identity as someone who treats business-building as a lifestyle practice rather than a career path. She has since founded Tala, a sustainable activewear brand with a strong ethical positioning, and The Productivity Method, a planning system tied to her bestselling book of the same name. Her Instagram bio reads more like a cap table than an influencer profile, listing founder, investor, and co-owner credits across multiple ventures — a deliberate signal that her brand operates in entrepreneur territory rather than lifestyle content.
Her podcast, Working Hard, Hardly Working, anchors her YouTube presence and drives a consistent throughline across platforms: conversations with founders and high-achievers about the mechanics of success, balance, and regret. Despite being UK-based, the majority of her audience is American, reflecting how well her productivity-and-ambition framing travels across English-speaking markets. Her audience skews roughly even across genders and clusters heavily in the 18–34 age band — an unusual split for a female founder-creator that likely reflects the business podcast pull. Sponsors like Revolut, XTB, and Perplexity signal that brands in fintech and AI tools have identified her audience as financially engaged and tech-curious, giving her a differentiated position in the creator economy that sits closer to media entrepreneur than traditional influencer.
Grace-Beverley reaches an audience concentrated in United Kingdom primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Sustainable Activewear, Fitness / Health App, Productivity / Stationery, a clear signal of fit for brands in those categories. Demonstrated partners include XTB and Skin+Me. Engagement on YouTube runs around 3.0%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows business content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United Kingdom-focused brands in Sustainable Activewear and related categories, Grace-Beverley offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Grace-Beverley's tier (Macro, 2.4M combined followers, United Kingdom). Pulled from CreatorDB's category benchmarks.
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Yes, Grace Beverley founded Shreddy and began building TALA while she was a student at Oxford University, a fact she has spoken about extensively. That juggling act — running companies alongside a demanding degree — became a central theme of her public identity and the driving idea behind her podcast and book.
TALA is a sustainable activewear brand that Grace Beverley founded and continues to lead. It focuses on eco-conscious, affordable workout clothing and has grown into one of the more prominent UK-born activewear labels. Grace remains publicly identified as its founder across all her platforms as of 2026.
Yes, Working Hard, Hardly Working was published in 2021 and became a Sunday Times bestseller in the UK. The book lays out her philosophy on productivity, sustainable hustle, and redefining success — themes that also run through her podcast of the same name.
Working Hard, Hardly Working is Grace Beverley's long-form interview podcast where she talks to high achievers about their daily habits, definitions of success, and what they regret. She frames it as her own personal school of life, exploring how people get to the top and stay there without burning out. New episodes appear on her YouTube channel alongside her entrepreneurship content.
Shreddy was a fitness app and content platform Grace Beverley launched as one of her earliest ventures, built around workout programmes aimed largely at women. It marked her transition from fitness influencer to founder, and though her portfolio has since expanded significantly, Shreddy is widely credited as the business that proved her entrepreneurial model.
The Productivity Method is a brand Grace Beverley founded centred on planners, journals, and structured organisational tools built around her personal productivity system. It sits alongside TALA and Shreddy as one of several companies she lists as founder on her social profiles, reflecting her pattern of turning her own frameworks into standalone businesses.
Based on content she shared in 2026, Grace Beverley has been publicly documenting baby preparations with her audience, signalling that she is expecting. She has folded this into her personal vlogging alongside her entrepreneur content, treating it as a major life chapter she's being open about.
Beyond founding TALA, Shreddy, The Productivity Method, and Get Retrograde, Grace Beverley is listed as co-owner of Water2Filter and HIDE Food. She also works more broadly as an investor and advisor, meaning her business involvement stretches well beyond the brands directly tied to her personal content.
Yes, Grace Beverley has created content as a Microsoft Surface partner, specifically tied to the Snapdragon X Series campaign, which she tagged in posts. The partnership fits her productivity-first brand positioning and is consistent with the tech and finance-adjacent sponsors — including Revolut, Perplexity, and XTB — she has aligned with rather than typical fashion or beauty advertisers.
Yes, Grace Beverley built her initial following as a fitness content creator before pivoting to entrepreneur and podcast content. Her fitness app Shreddy was the bridge between those two identities, allowing her to use an existing audience as the launch pad for a portfolio of businesses. Today her content skews heavily toward business, productivity, and life as a founder rather than workouts.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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