United States
Good Good is a U.S.-based golf media collective that turned recreational golf into a YouTube entertainment format, building a multi-million subscriber audience through challenge-driven videos, road trips, and competitive formats among a rotating cast of creator-golfers.
Total Followers +0.1%
3.3M
Across YouTube, Instagram
Primary Platform
YouTube
2.1M followers · 65% of audience
Engagement
2.1%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $14K–$32K / IG post
A Callaway co-branded ad in which co-founder Garrett Clark shoved a female brand member to the ground sparked widespread backlash. Callaway ended its partnership, the PGA Tour severed ties with the brand (killing the planned Good Good Championship), and Golf Channel cancelled the fully filmed season.
The leadership exits came in the wake of the controversial Callaway ad that unraveled the brand's PGA Tour deal and Golf Channel partnership.
Forbes reported the hire as a signal of Good Good's ambition to move from creator merchandise to a premier performance golf apparel brand, with Criscuolo's influence on collections expected by 2027.
The November 2026 event at Omni Barton Creek Resort marked the first PGA Tour partnership with a digital-first golf brand, backed by a $45M investment that included Peyton Manning's Omaha Productions.
The round, co-founded by former YouTube executive Benjamin Grubbs and including 50+ investors, was earmarked to build a management team, expand live events, and grow the apparel lineup.
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | -115 -0.0% | +0 +0.0% | -115 |
| Last 30 days | +0 +0.0% | +2K +0.1% | +0 +0.0% | +2K |
| Last 90 days | +30K +1.4% | +18K +1.5% | +0 +0.0% | +48K |
| Last 365 days | +30K +1.4% | +18K +1.5% | +0 +0.0% | +48K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| High Noon Sponsorship | Sponsored content | YouTube | Aug 2026 | — |
| Mountain Dew Sponsorship | Sponsored content | YouTube | Aug 2026 | — |
| Golf Galaxy Sponsorship | Sponsored content | YouTube | Jun 2026 | — |
| Underdog Fantasy Sponsorship | Sponsored content | YouTube | May 2026 | — |
| BetterHelp Sponsorship | Sponsored content | YouTube | Apr 2026 | — |
| Good Good Apparel Golf / Apparel | Founder / owned brand | Long-term | — | |
| First Watch Food & Beverage | Sponsored content | YouTube | 2025–2026 | — |
| Epic Golf / Sports | Sponsored content | YouTube | 2025–2026 | — |
Good Good is a U.S.-based golf media collective that turned recreational golf into a YouTube entertainment format, building a multi-million subscriber audience through challenge-driven videos, road trips, and competitive formats among a rotating cast of creator-golfers. The channel popularized the kind of high-concept golf content — price-comparison road trips, extreme skill challenges — that sits at the intersection of sports and lifestyle vlogging rather than traditional golf instruction. Their YouTube bio, a casual reference to a collective hole-in-one, captures the tone well: communal, moment-driven, and built for replay.
The audience skews heavily male and spans a wide age range from young adults through mid-career golfers, with strong reach in English-speaking markets beyond the U.S., particularly the U.K. and Canada. Sponsors like Golf Galaxy anchor them firmly in the golf equipment space, while Mountain Dew, High Noon, and Underdog Fantasy reflect a broader entertainment-sports positioning that appeals to casual fans as much as serious players. The group also operates its own apparel line, signaling a move toward owned-revenue diversification. As golf's cultural footprint continues to expand among younger demographics, Good Good is well-positioned as a gateway brand for the sport's entertainment layer.
Good Good reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. Their sponsorship history skews toward Golf / Apparel, Food & Beverage, Golf / Sports, a clear signal of fit for brands in those categories. Demonstrated partners include High Noon and Mountain Dew. Engagement on YouTube runs around 2.1%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows sport content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Golf / Apparel and related categories, Good Good offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Good Good's tier (Macro, 3.3M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Good Good is a golf content collective — a crew of multiple golfers who appear together in challenge-style videos rather than a single solo creator. Their own YouTube bio uses the plural: 'WE made a hole in one,' and the group dynamic drives nearly every video they post. The back-and-forth between members is the core of what makes the channel work.
Yes, Good Good Apparel is the crew's own clothing line, promoted directly through their Instagram bio. It represents one of the main ways Good Good has built a brand beyond just YouTube content, turning their name into a standalone merchandise business.
Callaway Golf is one of Good Good's named sponsors, with dedicated sponsored content running on their YouTube channel. The partnership is a natural fit given that Good Good reaches a large, engaged audience of golf-interested men across the US and UK.
The Secret Golfer is a recurring Good Good format where one player in the group is secretly competing for a cash prize — a recent version put $10,000 on the line. The other players don't know who is holding the money, which layers strategy and bluffing on top of the actual golf competition.
A recent Good Good post was captioned '@stephen_lucilo is soooo back,' strongly implying he had a period away from the crew before making a return. The specific reason for the break hasn't been confirmed in available information, but the phrasing suggests his comeback was significant enough for the group to announce it publicly.
Yes, Good Good has used #golfgalaxypartner across their content, signaling an ongoing sponsored relationship with Golf Galaxy. It's a logical pairing given Good Good's reach among golf-focused men in the 18–44 age range who are exactly the consumer Golf Galaxy targets.
Good Good's content regularly features Texas golf courses — one video is literally titled 'Pranking Good Good Into Playing Worst Course In Texas,' pointing to Texas as a home base for the crew. The United States makes up the clear majority of their total viewership as well.
In Budget is the Handicap, each player's spending limit determines what equipment or gear they can use for the round, turning financial constraints into a built-in competitive disadvantage. It's part of Good Good's broader approach of wrapping real golf inside a game-show challenge structure to make the content accessible beyond hardcore golf fans.
Underdog Fantasy is one of Good Good's confirmed YouTube sponsors, with dedicated sponsored integrations in their videos. Given that Good Good's audience skews overwhelmingly male and spans the core fantasy-sports demographic, it's one of their more audience-aligned brand deals.
Yes, BetterHelp is among Good Good's confirmed YouTube sponsors. While it may seem like an unexpected pairing with a golf entertainment channel, BetterHelp has become a common sponsor across a wide range of YouTube creators who reach large male audiences in the 18–44 range.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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