United States
Good Mythical Morning is the flagship daily YouTube show from Rhett McLaughlin and Link Neal, two North Carolina natives who have been close friends since…
Total Followers +0.0%
25M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
19.6M followers · 79% of audience
Engagement
2.9%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $3K–$7.6K / IG post
A Variety deep-dive highlighted Mythical's block-shooting production model, a live touring operation that sold 40,000 seats in the past year, a fourth NYT bestselling book due June 2026, a children's book, and an Etsy brand partnership that won a Webby Award.
The show hit episode 3,000 on March 13, 2026, more than 14 years after its January 2012 debut.
Levine announced her exit in a pre-recorded segment on GMM episode 2,980, citing personal reflection — including Rhett's health scare — as a catalyst for stepping away from the company she helped build.
Rhett disclosed he underwent a cardiac ablation procedure for atrial flutter and fibrillation. The health scare led Rhett & Link to announce an indefinite hiatus from their Ear Biscuits podcast to reduce workload, and Rhett also launched a personal YouTube channel as a lower-pressure creative outlet.
The duo and their fully self-financed, 100+ employee studio Mythical moved representation to CAA just two years after their WME signing, as the company operates 34M+ YouTube subscribers and 14B+ lifetime views.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +61 +0.0% | +0 +0.0% | +61 |
| Last 30 days | +0 +0.0% | +503 +0.3% | +0 +0.0% | +503 |
| Last 90 days | +0 +0.0% | +2K +1.3% | +0 +0.0% | +2K |
| Last 365 days | +0 +0.0% | +2K +1.3% | +0 +0.0% | +2K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Chime Sponsorship | Sponsored content | YouTube | Apr 2026 | — |
| Mint Mobile Sponsorship | Sponsored content | YouTube | Apr 2026 | — |
| Bombas Sponsorship | Sponsored content | YouTube | Apr 2026 | — |
| Cometeer Sponsorship | Sponsored content | YouTube | Apr 2026 | — |
| AG1 Sponsorship | Sponsored content | YouTube | Apr 2026 | — |
Good Mythical Morning is the flagship daily YouTube show from Rhett McLaughlin and Link Neal, two North Carolina natives who have been close friends since childhood and built one of the most durable entertainment brands on the platform. Operating under their production company Mythical Entertainment and based in Los Angeles, Rhett and Link transformed a format rooted in internet comedy and DIY commercials into a five-days-a-week morning show with a devoted following in the tens of millions. The show's identity is anchored in structured absurdity: recurring segments like "Will It?" taste tests, product comparisons, trivia-style games, and challenge formats pull in celebrity guests while maintaining the hosts' distinctly warm, improvisational chemistry. Their YouTube channel alone commands a massive subscriber base, and the broader Mythical ecosystem — which includes Mythical Kitchen, the Ear Biscuits podcast, and a direct-to-consumer merchandise store — reflects a deliberate strategy to monetize audience loyalty across multiple touchpoints.
The GMM audience skews heavily male and concentrates in the 18-to-34 age band, with the vast majority based in the United States and a meaningful international tail in the UK, Canada, and India. That demographic profile makes the channel a natural fit for the direct-response and lifestyle sponsors it consistently attracts — brands like AG1, Mint Mobile, Bombas, and Chime reflect a positioning somewhere between health-conscious millennial male and value-oriented young adult, categories where Rhett and Link's conversational, trust-built delivery carries real weight. TikTok has become a meaningful secondary surface where short clips draw disproportionately high engagement relative to the platform's norms, suggesting the core content translates well to clip-first discovery. After more than a decade of daily publishing, GMM occupies a relatively rare position: a high-frequency, host-driven variety format that has maintained audience loyalty through multiple platform cycles, and whose brand infrastructure gives it more monetization runway than most creator-led properties its age.
Good Mythical Morning reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a comedy creator they map naturally to brands targeting that space. Demonstrated partners include Chime and Mint Mobile. Engagement on YouTube runs around 2.9%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Good Mythical Morning's tier (Mega, 25M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Good Mythical Morning is hosted by Rhett McLaughlin and Link Neal, two best friends who have been inseparable since first grade in North Carolina. Together they founded Mythical Entertainment, the company behind GMM and its family of spinoff channels, podcasts, and merchandise.
LTAT stands for Let's Talk About That, a companion show to GMM where Rhett and Link unpack topics, take viewer questions, and go behind the scenes of the main show. It appears regularly in GMM's own hashtags and is part of the broader Mythical channel network on YouTube.
Rhett and Link met in first grade in North Carolina, making theirs one of the most famous long-running friendships in the creator world. That origin story — two kids who never stopped collaborating — is a core part of how they present themselves and their brand across GMM and their Ear Biscuits podcast.
Mythical Kitchen is a cooking-focused spinoff channel that grew out of the GMM universe, built around over-the-top food experiments and wild recipe creations. It operates under the same Mythical Entertainment umbrella and shares merchandise space with GMM at Mythical.com.
The Mythical Society is Good Mythical Morning's official fan membership, offering subscribers exclusive content, early access, member-only merchandise, and community perks. Rhett and Link promote it directly through the GMM YouTube channel, with a dedicated sign-up link in the video descriptions.
The 'Will It' series is one of GMM's most iconic recurring taste-test formats, where Rhett and Link ask whether a single food concept — like pizza, tacos, or cereal — works with increasingly bizarre or disgusting ingredient combinations. Episodes like 'Will It Taco?' helped define the show's reputation for outrageous food challenges and drove much of its early viral growth.
Ear Biscuits is Rhett and Link's long-running podcast where they have candid, often deeply personal conversations about their lives, creative careers, and personal beliefs. It stands apart from the high-energy comedy of GMM — fans know it for unusually vulnerable discussions that the two hosts rarely have on the main show.
As of mid-2026, confirmed sponsors on Good Mythical Morning's YouTube channel include AG1, Bombas, Mint Mobile, Cometeer, and Chime. GMM's daily upload schedule makes it one of the more sponsor-active shows on YouTube, with brand integrations built into individual episodes throughout the week.
Good Mythical Morning sells branded apparel, accessories, and Mythical Kitchen-themed products through Mythical.com, with additional items available via Amazon. The GMM Instagram bio specifically directs fans to the Mythical store, and new drops are regularly promoted across their social channels.
Yes, Good Mythical Morning continues to release new episodes every weekday on YouTube, keeping the Monday-through-Friday schedule the show has maintained for well over a decade. Recent episodes include taste tests like 'We Try EVERY Burger At Wendy's' and 'International Appetizer Taste Test,' showing the core food-challenge format is still going strong.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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