United States
Good Mythical Morning is a long-running daily talk-and-entertainment show hosted by Rhett McLaughlin and Link Neal, two childhood friends from North Carolina who built one of YouTube's most durable franchises across more than a decade of consistent uploading.
Total Followers +0.4%
25.1M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
19.7M followers · 79% of audience
Engagement
3.4%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $3K–$7.6K / IG post
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +100K +0.5% | +30 +0.0% | +0 +0.0% | +101K |
| Last 30 days | +100K +0.5% | +137 +0.1% | +0 +0.0% | +101K |
| Last 90 days | +100K +0.5% | +2K +1.3% | +0 +0.0% | +102K |
| Last 365 days | +100K +0.5% | +2K +1.3% | +0 +0.0% | +102K |
Daily follower snapshots from CreatorDB's longitudinal index.
Good Mythical Morning is a long-running daily talk-and-entertainment show hosted by Rhett McLaughlin and Link Neal, two childhood friends from North Carolina who built one of YouTube's most durable franchises across more than a decade of consistent uploading. The show airs Monday through Friday and revolves around food-based challenges — including the flagship 'Will It?' series — alongside product taste tests, original competitive games, and celebrity guest segments. Rhett and Link have parlayed the channel into a full media company, Mythical Entertainment, which encompasses the Mythical Kitchen cooking channel, the Mythical Society fan membership program, and a standalone merchandise brand sold through their own storefront. Their fanbase, known as Mythical Beasts, is notably loyal and skews heavily male, with the core 18-to-34 demographic accounting for a substantial share of viewership.
The channel's engagement rate runs well above the category median, a signal of sustained audience investment rather than passive viewership, and their TikTok presence commands particularly strong interaction rates — indicating effective short-form repurposing of their daily output. Sponsor patterns reflect a dual positioning: mid-market consumer finance brands such as Rocket Money and QuickBooks alongside streaming-tool and creator-economy partners, suggesting advertisers see GMM's audience as digitally active, budget-aware young men. The Mythical brand's own merchandise and the Mythical Society subscription layer give Rhett and Link revenue diversification that insulates them from platform volatility. As daily-format YouTube shows become increasingly rare, GMM's consistency and infrastructure position it as one of the format's few remaining institutional players.
Good Mythical Morning reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a comedy creator they map naturally to brands targeting that space. Engagement on YouTube runs around 3.4%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Good Mythical Morning's tier (Mega, 25.1M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Rhett's full name is Rhett James McLaughlin, and Link's real name is Charles Lincoln Neal III — "Link" is a lifelong nickname, not his real first name. The duo built their entire Mythical brand around those first names, so many longtime fans are surprised to learn the surnames when they dig deeper.
Rhett and Link met as children in elementary school in Buies Creek, North Carolina, famously bonding after a teacher put them in detention together for writing a bad word on a shared desk. That decades-long best-friendship is the core of Good Mythical Morning's whole buddy-comedy identity.
The Will It series is one of GMM's signature recurring formats, where Rhett and Link test whether outrageous or unexpected ingredients can successfully stand in for the standard components of classic foods — think Will It Taco? or Will It Pizza? It's among the show's most-watched content and largely defined their food-challenge reputation on YouTube.
Mythical Kitchen is a spin-off YouTube channel and brand under Rhett and Link's Mythical Entertainment umbrella, focused on cooking challenges, food experiments, and recipes. It operates as its own distinct channel with its own crew, most notably chef Josh Scherer, while sharing the broader Mythical brand and audience.
Yes — both Rhett and Link recorded separate, deeply personal episodes of their podcast Ear Biscuits detailing their individual faith deconstruction journeys, explaining how they went from devout Christians to questioning and ultimately leaving the faith. The episodes were widely discussed online and are considered some of the most significant personal content they've ever shared.
The Mythical Society is Good Mythical Morning's official fan membership program, giving subscribers exclusive content, behind-the-scenes access, and other perks for a recurring fee. It's designed for the most dedicated Mythical Beasts and is accessible through the Mythical website, which Rhett and Link have promoted directly on the channel.
Yes, Mythical Beasts is the official name Rhett and Link use for their fanbase and have for well over a decade. The name appears in channel shoutouts, merch lines, and throughout the Mythical Society membership tiers, and is central to the community identity they've built around Good Mythical Morning.
Yes — Rhett and Link host Ear Biscuits, a long-running podcast where they have candid, open-ended conversations about their lives, creative careers, and personal topics. It's a noticeably different tone from GMM's fast-paced morning show format and is where they've covered their most personal material, including the faith episodes.
GMM has worked with sponsors including QuickBooks, Rocket Money, and Streamlabs, all of which have appeared in their content and hashtags. As a show posting five days a week to an audience in the tens of millions, they cycle through a range of consumer finance, tech, and lifestyle brand partners throughout the year.
Good Mythical Morning launched in the early 2010s and has posted new episodes every weekday, Monday through Friday, ever since — making it one of the longest-running daily variety talk shows on the platform. After more than a decade of consistent uploads, the back catalog runs into thousands of episodes.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@goodmythicalmorning · YouTube
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