United States
Good Good is a U.S.-based golf entertainment collective that built a multi-million subscriber YouTube following by repackaging the sport as a competitive…
Total Followers +0.5%
3.2M
Across YouTube, Instagram
Primary Platform
YouTube
2.1M followers · 65% of audience
Engagement
2.1%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $14K–$32K / IG post
Golf Channel announced the reality competition series will return for a 24th season in partnership with Good Good, filmed at Horseshoe Bay Resort in Texas. The winner earns a sponsor's exemption into the Good Good Championship on the PGA Tour.
The Good Good Championship joins the FedEx Cup Fall Series, set for Nov. 12–15 at Omni Barton Creek Resort in Austin, TX, with a field of 120 golfers and an estimated $6–8M purse. It marks the PGA Tour's first title sponsorship by a digital-first golf brand.
The raise — from 50+ investors — is earmarked for expanding live events, building out the management team, and growing the golf equipment and merchandise line with ambitions to become a top-five golf brand.
Good Good became the first YouTube-driven golf brand to officially sponsor players at the PGA Tour level, with pros set to wear the brand on Tour and appear in Good Good content.
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +1K +0.1% | +0 +0.0% | +1K |
| Last 30 days | +10K +0.5% | +7K +0.6% | +0 +0.0% | +17K |
| Last 90 days | +41K +1.9% | +0 +0.0% | +0 +0.0% | +41K |
| Last 365 days | +41K +1.9% | +0 +0.0% | +0 +0.0% | +41K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Underdog Fantasy Sponsorship | Sponsored content | YouTube | Apr 2026 | — |
| BetterHelp Sponsorship | Sponsored content | YouTube | Apr 2026 | — |
| Callaway Golf Sponsorship | Sponsored content | YouTube | Feb 2026 | — |
| Zip Recruiter Sponsorship | Sponsored content | YouTube | Aug 2025 | — |
| SoFi Sponsorship | Sponsored content | YouTube | May 2025 | — |
| Golf Galaxy Golf / Retail | Sponsored content | YouTube | Long-term | — |
| Good Good Apparel Golf / Apparel | Founder / owned brand | Long-term | — | |
| First Watch Food & Beverage / Restaurant | Sponsored content | YouTube | Long-term | — |
Good Good is a U.S.-based golf entertainment collective that built a multi-million subscriber YouTube following by repackaging the sport as a competitive group-hangout format rather than a traditional instruction or tour-coverage channel. The crew — which includes members such as Stephen Lucilo and a rotating cast of semi-competitive golfers — leans into challenge videos, budget constraints, secret-player reveals, and racing formats that owe as much to mainstream challenge channels as they do to golf media. Their YouTube bio, a casual first-person plural ('WE made a hole in one'), signals the channel's defining trait: the emphasis is on a shared, ongoing story among a group of friends rather than a single personality's journey. Alongside the content operation, the group has built Good Good Apparel into a parallel revenue stream, giving the brand a direct-to-consumer commercial identity that extends beyond platform advertising.
The audience skews overwhelmingly male and spans a wider age range than most golf-adjacent YouTube channels, with meaningful viewership in both the 18–34 bracket and among fans 45 and older — a cross-generational footprint that reflects golf's own demographic breadth. Roughly 40 percent of the audience comes from outside the United States, with notable concentrations in the United Kingdom and other English-speaking markets, which positions the channel well for global golf-endemic partnerships. Callaway Golf and Golf Galaxy integrations confirm strong ties to the mainstream equipment and retail side of the sport, while Underdog Fantasy and SoFi signal crossover appeal to the sports-betting and personal-finance advertisers chasing young male consumers. With above-median engagement, an owned apparel line, and a content format built for repeatability, Good Good is well positioned to consolidate its standing as one of the primary entertainment-first golf media properties as the sport continues attracting younger participation.
Good Good reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. Their sponsorship history skews toward Golf / Retail, Golf / Apparel, Food & Beverage / Restaurant, a clear signal of fit for brands in those categories. Demonstrated partners include Underdog Fantasy and BetterHelp. Engagement on YouTube runs around 2.1%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Good Good's tier (Macro, 3.2M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Good Good is a golf content collective — a crew of multiple golfers who appear together in challenge-style videos rather than a single solo creator. Their own YouTube bio uses the plural: 'WE made a hole in one,' and the group dynamic drives nearly every video they post. The back-and-forth between members is the core of what makes the channel work.
Yes, Good Good Apparel is the crew's own clothing line, promoted directly through their Instagram bio. It represents one of the main ways Good Good has built a brand beyond just YouTube content, turning their name into a standalone merchandise business.
Callaway Golf is one of Good Good's named sponsors, with dedicated sponsored content running on their YouTube channel. The partnership is a natural fit given that Good Good reaches a large, engaged audience of golf-interested men across the US and UK.
The Secret Golfer is a recurring Good Good format where one player in the group is secretly competing for a cash prize — a recent version put $10,000 on the line. The other players don't know who is holding the money, which layers strategy and bluffing on top of the actual golf competition.
A recent Good Good post was captioned '@stephen_lucilo is soooo back,' strongly implying he had a period away from the crew before making a return. The specific reason for the break hasn't been confirmed in available information, but the phrasing suggests his comeback was significant enough for the group to announce it publicly.
Yes, Good Good has used #golfgalaxypartner across their content, signaling an ongoing sponsored relationship with Golf Galaxy. It's a logical pairing given Good Good's reach among golf-focused men in the 18–44 age range who are exactly the consumer Golf Galaxy targets.
Good Good's content regularly features Texas golf courses — one video is literally titled 'Pranking Good Good Into Playing Worst Course In Texas,' pointing to Texas as a home base for the crew. The United States makes up the clear majority of their total viewership as well.
In Budget is the Handicap, each player's spending limit determines what equipment or gear they can use for the round, turning financial constraints into a built-in competitive disadvantage. It's part of Good Good's broader approach of wrapping real golf inside a game-show challenge structure to make the content accessible beyond hardcore golf fans.
Underdog Fantasy is one of Good Good's confirmed YouTube sponsors, with dedicated sponsored integrations in their videos. Given that Good Good's audience skews overwhelmingly male and spans the core fantasy-sports demographic, it's one of their more audience-aligned brand deals.
Yes, BetterHelp is among Good Good's confirmed YouTube sponsors. While it may seem like an unexpected pairing with a golf entertainment channel, BetterHelp has become a common sponsor across a wide range of YouTube creators who reach large male audiences in the 18–44 range.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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