United States
GM Golf is the YouTube and Instagram channel of Garrett Clark, a U.S.-based golf content creator and co-founder of Good Good, a golf media collective that…
Total Followers +0.0%
2.4M
Across YouTube, Instagram
Primary Platform
YouTube
1.4M followers · 59% of audience
Engagement
2.1%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $12K–$28K / IG post
Clark's co-founded brand will sponsor the inaugural Good Good Championship in Austin, Texas (Nov. 2026), broadcast on Golf Channel and ESPN+, awarding 500 FedExCup points.
Season 24, titled 'Big Break x Good Good,' will air in August 2026; the winner earns a sponsor exemption into the Good Good Championship.
Yahoo Sports called it a 1-in-80,000 strike, highlighting Clark's personal GM Golf channel and cementing his reputation for standout on-course moments.
The round was led by Creator Sports Capital with participation from Manhattan West, Sunflower Bank, and Omaha Productions, fueling further expansion of the brand Clark co-founded.
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +2K +0.2% | +0 +0.0% | +2K |
| Last 30 days | +0 +0.0% | +101 +0.0% | +0 +0.0% | +101 |
| Last 90 days | +10K +0.7% | -1912 -0.2% | +0 +0.0% | +8K |
| Last 365 days | +10K +0.7% | -1912 -0.2% | +0 +0.0% | +8K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Underdog Fantasy Sponsorship | Sponsored content | YouTube | May 2026 | — |
| Upside Sponsorship | Sponsored content | YouTube | Apr 2026 | — |
| SeatGeek Sponsorship | Sponsored content | YouTube | Mar 2026 | — |
| Gemini Sponsorship | Sponsored content | YouTube | Aug 2025 | — |
| Rocket Money Sponsorship | Sponsored content | YouTube | May 2025 | — |
| Celsius Energy Drinks / Beverages | Long-term partnership | Long-term | — | |
| Liquid IV Health & Wellness | Long-term partnership | Long-term | — | |
| Zyrtec Pharma / OTC Health | Sponsored content | Long-term | — | |
| Good Good Golf Golf / Sports Media | Co-founder | YouTube | Long-term | — |
GM Golf is the YouTube and Instagram channel of Garrett Clark, a U.S.-based golf content creator and co-founder of Good Good, a golf media collective that has become one of the more commercially successful creator-led sports brands of the 2020s. Clark's deadpan YouTube bio — 'I play golf and record myself' — understates a content operation built around vlogs, course challenges, trick shots, and high-profile collaborations with tour professionals. His breakout came alongside the broader boom in entertainment-first golf content, where the emphasis is on personality and competition rather than instructional depth. Collaborations with figures like Bryson DeChambeau, references to events such as the Good Good Pebble Beach Major, and a steady stream of challenge formats have kept his output close to both amateur golfers and fans who follow the tour casually.
Clark's audience skews heavily male and runs younger than traditional golf media, with the core demographic concentrated in the 18-to-34 range — a segment golf's mainstream has long struggled to reach organically. That demographic profile has attracted a sponsor roster that reads less like a golf bag and more like a fintech and lifestyle portfolio: cryptocurrency platform Gemini, personal finance app Rocket Money, cashback service Upside, and sports ticketing via SeatGeek all suggest brands targeting young men with emerging financial independence and sports-entertainment appetites. The absence of major equipment or apparel deals in the current mix may reflect Good Good's ambitions as an independent media property rather than a traditional athlete endorsement vehicle. As Good Good continues to develop its own tournament IP and Clark maintains above-median engagement on both YouTube and Instagram, his positioning sits at the intersection of golf entertainment and broader young-male lifestyle media — a durable niche with room to grow alongside the sport's generational shift.
GM Golf reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. Their sponsorship history skews toward Energy Drinks / Beverages, Health & Wellness, Pharma / OTC Health, a clear signal of fit for brands in those categories. Demonstrated partners include Underdog Fantasy and Upside. Engagement on YouTube runs around 2.1%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at GM Golf's tier (Macro, 2.4M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
GM Golf's real name is Garrett Clark. He references his personal Instagram account, @garrettj_clark, directly in his GM Golf bio, making it easy to connect the two accounts. He goes by the GM Golf handle across his main YouTube and Instagram channels.
Yes, GM Golf is a core member of Good Good, a popular golf content collective known for course vlogs, challenges, and competitive rounds among creator-golfers. His Instagram bio lists @goodgood as his squad, and much of his content ties into the Good Good brand and events.
Yes, GM Golf has filmed content alongside Bryson DeChambeau, including a video where random golfers challenged the two of them on the course. Bryson DeChambeau is a PGA Tour professional known for his power-hitting game, and these creator-versus-pro matchups tend to be some of GM Golf's most-watched content.
The Pebble Beach Major is a golf content event associated with GM Golf and the Good Good collective, where a full competitive round is played and filmed at the iconic Pebble Beach Golf Links in California. GM Golf has documented his own round there, and the event format is a fan favorite because of how cinematic the course looks on camera.
Yes, GM Golf has been publicly documenting a swing-change journey, sharing updates as he works through the adjustments over time. This kind of honest improvement arc — showing the messy middle of getting better — is a big part of what keeps his audience engaged beyond just trick shots and challenges.
GM Golf created a viral-style video built around predicting and then actually pulling off a specific shot — and then doing it a second time. Calling-your-shot content is a staple of golf entertainment because the stakes feel real, and landing it twice made for an especially high-payoff moment for his audience.
Yes, GM Golf has worked with Celsius Energy as a brand partner, tagging posts with #celsiusbrandpartner and #celsiuslivefit. Celsius is a fitness-oriented energy drink that frequently sponsors active-lifestyle and sports creators, making it a natural fit for a golf content channel.
GM Golf's sponsor roster includes Rocket Money, Gemini, SeatGeek, Underdog Fantasy, Upside, Celsius, and Liquid IV. His deal mix is notably broad — spanning personal finance, crypto, sports betting, and wellness — which reflects how his male-skewing, young-adult audience overlaps with those categories.
GM Golf is active on both YouTube and Instagram, with YouTube serving as his primary platform where he has accumulated over one million subscribers. His Instagram presence is also substantial — crossing the one million follower mark — and tends to feature highlights, behind-the-scenes clips, and shorter golf moments.
GM Golf's audience is over 90% male and heavily concentrated in the 18–34 age range, which tracks with the younger golf-enthusiast crowd that Good Good helped bring into the sport. Viewers are mostly based in the United States, with meaningful audiences in the United Kingdom and Canada as well.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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