United States
Garrett Clark, who operates under the GM Golf handle, is a U.S.-based golf content creator best known for a stripped-back, personality-first approach to the game — his own YouTube description, 'I play golf and record myself,' doubles as an accurate content thesis.
Total Followers +0.0%
2.4M
Across YouTube, Instagram
Primary Platform
YouTube
1.4M followers · 59% of audience
Engagement
2.1%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $12K–$28K / IG post
The iconic golf reality series returns as 'Big Break x Good Good,' with the season winner earning a sponsor exemption into the Good Good Championship on the PGA Tour. Several Good Good members take on hosting and captain roles.
The Good Good Tour debuted with the 2026 Desert Open at a par-3 course in Tempe, AZ — broadcast live on Golf Channel and featuring country music artists alongside the Good Good roster including Clark.
The Good Good Championship — a FedExCup Fall event in Austin, TX — marks the PGA Tour's first-ever partnership with a digital-first golf brand, to be broadcast on Golf Channel and ESPN+.
The raise, led by Creator Sports Capital, is fueling expansion into retail, live events, and content — with Clark as one of Good Good's core on-camera members and co-founders.
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +2K +0.2% | +0 +0.0% | +2K |
| Last 30 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 90 days | +10K +0.7% | +706 +0.1% | +0 +0.0% | +11K |
| Last 365 days | +10K +0.7% | +706 +0.1% | +0 +0.0% | +11K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Underdog Fantasy Sponsorship | Sponsored content | YouTube | May 2026 | — |
| Upside Sponsorship | Sponsored content | YouTube | Apr 2026 | — |
| SeatGeek Sponsorship | Sponsored content | YouTube | Mar 2026 | — |
| Gemini Sponsorship | Sponsored content | YouTube | Aug 2025 | — |
| Rocket Money Sponsorship | Sponsored content | YouTube | May 2025 | — |
| Celsius Energy Drinks / Beverage | Sponsored content | Long-term | — | |
| Liquid I.V. Health / Hydration | Sponsored content | Long-term | — | |
| Zyrtec Healthcare / Pharma | Sponsored content | Long-term | — | |
| Good Good Golf Golf Media / Creator Brand | Co-founder | YouTube | Long-term | — |
Garrett Clark, who operates under the GM Golf handle, is a U.S.-based golf content creator best known for a stripped-back, personality-first approach to the game — his own YouTube description, 'I play golf and record myself,' doubles as an accurate content thesis. He is a core member of Good Good Golf, a collective of creator-golfers that helped normalize entertainment-first golf content for younger audiences who may never have engaged with traditional broadcast coverage. His output spans vlogs, on-course challenges, swing breakdowns, and collaborative rounds — including appearances alongside professional players like Bryson DeChambeau — blending aspirational golf with the informal energy of a group of friends playing for bragging rights.
Clark's audience skews heavily male and sits in the 18-to-34 range, making him one of the more youth-leaning voices in golf content. That demographic profile has attracted a sponsor roster that extends well beyond golf equipment: financial tools like Rocket Money and the Gemini credit card, lifestyle hydration brands, and ticketing platforms reflect how brands outside sports use golf creators to access an affluent, engaged male audience. His engagement metrics run above category norms on both YouTube and Instagram, suggesting a core viewership that follows him personally rather than the niche broadly — a durable asset as golf entertainment continues expanding beyond traditional media.
GM Golf reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. Their sponsorship history skews toward Energy Drinks / Beverage, Health / Hydration, Healthcare / Pharma, a clear signal of fit for brands in those categories. Demonstrated partners include Underdog Fantasy and Upside. Engagement on YouTube runs around 2.1%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at GM Golf's tier (Macro, 2.4M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
GM Golf's real name is Garrett Clark. He references his personal Instagram account, @garrettj_clark, directly in his GM Golf bio, making it easy to connect the two accounts. He goes by the GM Golf handle across his main YouTube and Instagram channels.
Yes, GM Golf is a core member of Good Good, a popular golf content collective known for course vlogs, challenges, and competitive rounds among creator-golfers. His Instagram bio lists @goodgood as his squad, and much of his content ties into the Good Good brand and events.
Yes, GM Golf has filmed content alongside Bryson DeChambeau, including a video where random golfers challenged the two of them on the course. Bryson DeChambeau is a PGA Tour professional known for his power-hitting game, and these creator-versus-pro matchups tend to be some of GM Golf's most-watched content.
The Pebble Beach Major is a golf content event associated with GM Golf and the Good Good collective, where a full competitive round is played and filmed at the iconic Pebble Beach Golf Links in California. GM Golf has documented his own round there, and the event format is a fan favorite because of how cinematic the course looks on camera.
Yes, GM Golf has been publicly documenting a swing-change journey, sharing updates as he works through the adjustments over time. This kind of honest improvement arc — showing the messy middle of getting better — is a big part of what keeps his audience engaged beyond just trick shots and challenges.
GM Golf created a viral-style video built around predicting and then actually pulling off a specific shot — and then doing it a second time. Calling-your-shot content is a staple of golf entertainment because the stakes feel real, and landing it twice made for an especially high-payoff moment for his audience.
Yes, GM Golf has worked with Celsius Energy as a brand partner, tagging posts with #celsiusbrandpartner and #celsiuslivefit. Celsius is a fitness-oriented energy drink that frequently sponsors active-lifestyle and sports creators, making it a natural fit for a golf content channel.
GM Golf's sponsor roster includes Rocket Money, Gemini, SeatGeek, Underdog Fantasy, Upside, Celsius, and Liquid IV. His deal mix is notably broad — spanning personal finance, crypto, sports betting, and wellness — which reflects how his male-skewing, young-adult audience overlaps with those categories.
GM Golf is active on both YouTube and Instagram, with YouTube serving as his primary platform where he has accumulated over one million subscribers. His Instagram presence is also substantial — crossing the one million follower mark — and tends to feature highlights, behind-the-scenes clips, and shorter golf moments.
GM Golf's audience is over 90% male and heavily concentrated in the 18–34 age range, which tracks with the younger golf-enthusiast crowd that Good Good helped bring into the sport. Viewers are mostly based in the United States, with meaningful audiences in the United Kingdom and Canada as well.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@gmgolf · YouTube
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