United States
The official channel for Genshin Impact, a free-to-play open-world action RPG developed by Shanghai-based HoYoverse.
Total Followers +0.3%
12.8M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
8.3M followers · 65% of audience
Engagement
7.4%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $55K–$127K / IG post
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +20K +0.2% | +5K +0.1% | +0 +0.0% | +24K |
| Last 30 days | +30K +0.4% | +10K +0.2% | +0 +0.0% | +40K |
| Last 90 days | +91K +1.1% | +48K +1.1% | +0 +0.0% | +139K |
| Last 365 days | +91K +1.1% | +48K +1.1% | +0 +0.0% | +139K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Duolingo Sponsorship | Sponsored content | YouTube | Dec 2025 | — |
| Pizza Hut Food & Beverage | Long-term partnership | YouTube | 2022–Long-term | — |
| KFC Food & Beverage | Sponsored content | YouTube | 2022–2023 | — |
The official channel for Genshin Impact, a free-to-play open-world action RPG developed by Shanghai-based HoYoverse. Launched globally in September 2020, the game blends anime-influenced art direction with an elemental combat system set across the fictional continent of Teyvat. The YouTube and Instagram accounts serve as HoYoverse's primary English-language marketing hub, delivering version trailers, special program livestreams, and character teasers to a multi-million subscriber base that skews overwhelmingly young and male — a demographic profile consistent with gacha-style RPG titles.
Content follows a disciplined update cadence: each major version receives coordinated trailer extracts, lore drops, and broadcast specials — a format the channel has refined into a reliable engagement engine. The Version 7.0 push around Snezhnaya, one of the game's most anticipated regions, illustrates this approach, while convention tie-ins such as Germany's Dokomi signal active international community outreach. A cross-promotional placement with Duolingo reflects the channel's appeal to brands targeting globally connected young adults. As long as HoYoverse sustains its update cycle, this official presence holds a strong position among gaming's most consistently engaged brand-operated channels in the anime-RPG space.
Genshinimpact reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Food & Beverage, a clear signal of fit for brands in those categories. Demonstrated partners include Duolingo and Pizza Hut. Engagement on YouTube runs around 7.4%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows gaming content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Food & Beverage and related categories, Genshinimpact offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Genshinimpact's tier (Mega, 12.8M combined followers, United States). Pulled from CreatorDB's category benchmarks.
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Snezhnaya is the Russian-inspired nation in the world of Teyvat and the central setting introduced in Genshin Impact's Version 7.0. It is a frozen empire ruled by the Tsaritsa and serves as the homeland of the Fatui, the game's long-running antagonist faction. HoYoverse built anticipation for the region through multiple trailer extracts and a dedicated Special Program released under the campaign hashtag #NowSnezhnaya.
Lyney, Lynette, and Freminet are three sibling playable characters in Genshin Impact, each with distinct elemental abilities and a backstory rooted in the Fontaine region of Teyvat. All three have been prominently featured in HoYoverse's official Version 7.0 promotional content, suggesting they continue to play a key narrative role as the story moves into Snezhnaya. They remain popular among players for both their gameplay kits and their shared family lore.
The Final Feast is the title of an official teaser released on Genshin Impact's channels, widely understood to signal a climactic story event tied to the Version 7.0 Snezhnaya arc. The dramatic name points to a major narrative moment connected to the Tsaritsa and the Fatui, whose goals have been a central mystery since the game launched. HoYoverse has a history of using ominous teaser titles to mark major turning points in the main questline.
HoYoverse revealed through Genshin Impact's official social media that massive statues have been stationed across the frostlands of Snezhnaya, described as being sculpted for a specific but deliberately mysterious purpose connected to the Version 7.0 storyline. The announcement stops short of explaining their full significance, building anticipation around the new region. Fans widely expect the statues to be tied to the Tsaritsa's long-foreshadowed grand plan.
Yes, Genshin Impact had an official activation at Dokomi, a major anime and manga convention held in Düsseldorf, Germany, confirmed by the game's own use of the hashtags #GenshinxDokomi and #Dokomi across its official social channels. Events like Dokomi give HoYoverse direct access to Genshin Impact's large European fanbase in a live setting. It is part of the studio's broader strategy of bringing the game's world into real-life fan spaces.
Genshin Impact's official YouTube channel featured sponsored content from Duolingo, the language-learning app, in late 2025. The pairing is a notable crossover, given that both brands share large audiences of younger, digitally engaged users. This type of brand partnership appears on the game's social media channels and is separate from in-game event collaborations.
The Tsaritsa is the Archon — the ruling god — of Snezhnaya, and the mysterious mastermind behind the Fatui, Genshin Impact's primary antagonist organization. Her true motivations have remained one of the game's biggest unanswered questions since launch, with players collecting scattered clues across every major nation. Version 7.0's arrival in Snezhnaya is expected to finally deliver major revelations about her character and goals.
Genshin Impact is developed and published by HoYoverse, a Shanghai-based game studio also known as miHoYo, which launched the game in September 2020. It quickly became one of the highest-grossing live-service titles in the world, with a global following across PC, mobile, and PlayStation platforms. HoYoverse operates the game's official YouTube and Instagram accounts under the @genshinimpact handle to deliver trailers, version updates, and event announcements directly to fans.
Yes, Genshin Impact is completely free to download and play on all supported platforms. Revenue comes from an optional gacha-style wish system where players can spend currency to try to obtain new characters and weapons, but the full open-world story content is accessible at no cost. HoYoverse highlights the free download prominently in its official channel descriptions.
HoYoverse also develops Honkai: Star Rail, Zenless Zone Zero, and Honkai Impact 3rd, all sharing the studio's signature anime-influenced art style and live-service update model. The company has grown into one of the most influential developers in global gaming, with Genshin Impact remaining its flagship franchise. All of HoYoverse's major titles are available on mobile and PC, with several also supported on PlayStation consoles.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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