United States
Foodie is the consumer-facing brand of Good Foodie Media Sdn Bhd, a Malaysian food media company that secured the premium @foodie handle across major…
Total Followers -0.8%
2.7M
Across Instagram, YouTube, TikTok
Primary Platform
545K followers · 20% of audience
Engagement
2.5%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $8.2K–$19K / IG post
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | -20315 -3.7% | +0 +0.0% | +0 +0.0% | -20315 |
| Last 90 days | -21677 -4.0% | -986 -0.8% | +0 +0.0% | -22663 |
| Last 365 days | -21677 -4.0% | -986 -0.8% | +0 +0.0% | -22663 |
Daily follower snapshots from CreatorDB's longitudinal index.
Foodie is the consumer-facing brand of Good Foodie Media Sdn Bhd, a Malaysian food media company that secured the premium @foodie handle across major platforms. The account operates with a split identity: its YouTube channel built its reputation on documentary-style storytelling about Malaysia's signature dishes and the cooks behind them, with a particular emphasis on the culinary heritage of regions like Penang, while its Instagram presence leans into New York City, Philadelphia, and Wilmington dining — suggesting a deliberate expansion toward a North American content lane. TikTok, where the account commands its largest following by a significant margin, appears to be the active growth focus as of mid-2026, with regular uploads continuing while Instagram and YouTube have seen multi-month posting gaps. The brand's content mix blends glossy food photography, short-form food discovery clips, and longer competitive food formats — as evidenced by multi-episode branded series like the Prego Pasta Showdown, which featured Malaysian lifestyle personalities in a challenge format.
Foodie reaches an audience concentrated in United States primarily through Instagram, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Food & Beverage, a clear signal of fit for brands in those categories. Demonstrated partners include Prego. Engagement on Instagram runs around 2.5%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Foodie's tier (Macro, 2.7M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
The @foodie account lists New York City, Philadelphia, and Wilmington as its home bases directly in the Instagram bio. NYC gets the heaviest content focus, reflected by recurring hashtags like #nycfood and #nycrestaurants across posts.
Yes — the YouTube and TikTok bios for Foodie both credit Good Foodie Media Sdn Bhd, a media company registered in Malaysia. This gives the brand a dual identity: a US-facing food scene account on Instagram and a Malaysian food documentary operation on YouTube.
Good Foodie Media Sdn Bhd is the Malaysian production company behind the Foodie brand's documentary content. Their YouTube channel is built specifically around Malaysia's signature regional dishes and the personal stories of the people who cook them.
The Prego Pasta Showdown is a branded multi-episode competition series produced by Foodie in partnership with Prego pasta. Contestants go head-to-head to cook the best pasta dish, with the series spanning at least two released episodes featuring well-known Malaysian personalities.
The Prego Pasta Showdown featured Ain Edruce, Jane Chuck, Tyra K., and Elecher Lee competing across multiple episodes. All four are recognized figures within the Malaysian influencer and entertainment scene.
Penang appears as a recurring hashtag in Foodie's content, reflecting coverage of one of Malaysia's most celebrated food destinations. This directly supports the YouTube channel's core mission of documenting Malaysia's signature regional dishes and the people behind them.
@foodie is a media brand rather than a personal creator — it is backed by Good Foodie Media Sdn Bhd, a formally registered production company. On Instagram it operates as an editorial food account covering the US Northeast, while on YouTube it functions as a structured food documentary series.
@foodie is one of the most coveted single-keyword handles on Instagram, representing a category term claimed very early in the platform's history. Owning it provides significant organic discoverability for anyone on Instagram searching or browsing general food content.
As of mid-2026, TikTok is by far Foodie's most consistently active platform, with uploads as recent as a few days prior and an audience well over 2 million followers. The Instagram account, despite holding the premium @foodie handle, has seen extended gaps between posts.
#foodieoriginals is a branded hashtag the Foodie account applies to its own produced content to distinguish it from general food posts or reposts. It effectively works as a content label that lets followers and platforms identify material made directly by the Foodie media brand.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
If you'd like to update, correct, or remove this profile, get in touch and we'll handle it within 5 business days. We don't publish private data — every stat shown comes from your public platform profiles.
@foodie · Instagram
+0 new followers
Preparing fresh data…
This usually takes 15–25 seconds.