United Kingdom
@foodfitnessflora is a creator with a presence on Instagram (123,193 followers), TikTok (20,400 followers), based in United Kingdom.
Total Followers -0.1%
144K
Across Instagram, TikTok
Primary Platform
123K followers · 86% of audience
Engagement
1.8%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $2.5K–$6.2K / IG post
Flora (aka @foodfitnessflora) married on 30 May 2026, sharing the milestone across her Instagram. A standout moment: she wore the same lace dress her mother wore at her own wedding, altered slightly but kept largely original.
In a recent Instagram caption, Flora disclosed finding a fabricated AI video of herself online — noting it was not overtly harmful but raising concerns about non-consensual deepfakes targeting creators.
Flora documented racing the 13 Valleys Ultra on Instagram, continuing her high-profile ultrarunning journey alongside her Runna ambassador partnership (discount code: FLORA).
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | -25 -0.0% | +0 +0.0% | +0 +0.0% | -25 |
| Last 30 days | -99 -0.1% | +0 +0.0% | +0 +0.0% | -99 |
| Last 90 days | -579 -0.5% | +0 +0.0% | +0 +0.0% | -579 |
| Last 365 days | -579 -0.5% | +0 +0.0% | +0 +0.0% | -579 |
Daily follower snapshots from CreatorDB's longitudinal index.
@foodfitnessflora is a creator with a presence on Instagram (123,193 followers), TikTok (20,400 followers), based in United Kingdom. Their content sits in the fitness & running space. Their Instagram bio reads: "Fitness | Food | Sustainability Ultrarunner🏃♀️Chronic illness recovery @runna code FLORA 🌿🐝🌸 @backtobristol". The full audience and engagement breakdown is below.
foodfitnessflora reaches an audience concentrated in United Kingdom primarily through Instagram, and is best activated via Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Running / Fitness App, a clear signal of fit for brands in those categories. Demonstrated partners include Runna. Engagement on Instagram runs around 1.8%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at @foodfitnessflora's tier (Mid, 144K combined followers, United Kingdom). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
The discount code for Runna linked to foodfitnessflora is FLORA. She lists the partnership directly in her Instagram bio, making it one of her named ongoing brand collaborations alongside her Bristol-based content.
Yes — as of mid-2026 she has been sharing wedding content on Instagram, including posts about a vintage lace wedding dress and bridesmaids dresses. The captions describe it as an especially emotional milestone, and she has signalled more wedding content is on the way.
She references chronic illness recovery in her Instagram bio as a core part of her story, but has not publicly named a specific diagnosis in the data available. Her content frames the recovery journey alongside ultrarunning and nutrition, suggesting the two are connected threads in how she talks about her health.
Chicago Marathon is one of her most-used hashtags, indicating she has either run or actively trained for the race. Major marathon events like Chicago feature regularly in her running-focused content alongside trail and ultramarathon hashtags.
She is based in Bristol, United Kingdom — her Instagram bio tags @backtobristol, a Bristol-focused community account. Her audience is primarily UK-based, though she also draws a substantial following from the United States.
Yes — Slovenia appears among her top hashtags alongside #runningcamp and #runningholiday, pointing to at least one running trip or organised camp there. These posts sit alongside her wider trail and ultramarathon training content.
She shared a post stating she had discovered an AI-generated video of herself online, noting it was not overtly harmful but that the experience still unsettled her. The post reflects a broader conversation she engages in around digital ethics and the unconsented use of creators' likenesses.
Yes — she has published content specifically highlighting that breast cancer is increasingly affecting younger women, not just older age groups. This sits within a broader health and awareness strand of her content that complements her chronic illness recovery narrative.
She has posted openly about having a complicated relationship with the concept of optimization — the pressure to fine-tune every variable of training and lifestyle. It is a recurring philosophical angle in her fitness content that sets her apart from straightforward performance-focused running accounts.
Yes, she is active on both platforms, though Instagram is her primary home with the vast majority of her audience there. Her TikTok bio describes her content as covering food, fitness, dogs, and sustainability, and she notes she is "better at Instagram."
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@foodfitnessflora · Instagram
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