South Korea
Foodin (푸드인) is a South Korea-based short-form food channel built around a straightforward but deeply local premise: documenting the street food, market stalls, and everyday Korean dishes that rarely make it onto mainstream food media.
Total Followers +0.0%
143K
Across YouTube
Primary Platform
143K followers · 100% of audience
Engagement
1.7%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. — / IG post
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| YouTube | 143,000 | +0 | 1.7% | 1.9 | 2 days ago |
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 90 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 365 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
Daily follower snapshots from CreatorDB's longitudinal index.
Foodin (푸드인) is a South Korea-based short-form food channel built around a straightforward but deeply local premise: documenting the street food, market stalls, and everyday Korean dishes that rarely make it onto mainstream food media. Operating primarily through YouTube Shorts, the channel leans into the sensory appeal of traditional market culture — sizzling squid fritters, hand-cut sundae at a five-day rotating market, towering tornado hot dogs — using punchy, energetic captions that emphasize texture, sound, and the communal warmth of Korean pojangmacha and sijang food culture. The channel bio frames this mission plainly: introduce local food and street food in a way that makes viewers hungry and happy. Content is uploaded frequently, keeping the channel active and algorithmically relevant within the Korean food Shorts ecosystem.
The audience is overwhelmingly South Korean, reflecting content that is both linguistically and culturally domestic, with minimal international crossover — a natural fit given the hyper-local subject matter. Viewers skew male and notably toward the 45-and-older bracket, suggesting the channel resonates with an audience that has nostalgic familiarity with traditional market food rather than younger trend-chasers. This demographic profile, combined with engagement sitting modestly above the category median, positions Foodin as a reliable niche channel for brands operating in Korean food ingredients, condiments, cooking appliances, or domestic food delivery services. As short-form food content continues to grow on Korean platforms, a channel with consistent output and a clearly defined local identity has a credible path toward broader domestic brand partnerships.
Food, In reaches an audience concentrated in South Korea primarily through Instagram, and is best activated via long-form YouTube integrations. As a food creator they map naturally to brands targeting that space. Engagement on Instagram runs around 1.7%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Food, In's tier (Mid, 143K combined followers, South Korea). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
푸드인, or Foodin, is a South Korean YouTube channel dedicated to introducing 로컬푸드 (local food) and 길거리음식 (street food) in an entertaining, appetite-driven way. The channel has grown to over 140,000 subscribers by focusing on real market vendors and street stalls rather than polished restaurant dining.
Food In covers a wide range of Korean street and market foods including 순대 (Korean blood sausage), 어묵 (fish cake), 오징어튀김 (squid fritters), 야채튀김 (vegetable tempura), 불고기, 짜장면, 비빔면, and 과일빙수. The channel zeroes in on the kind of food you'd find at local Korean markets and street stalls rather than in restaurants.
5일장 — the traditional five-day rotating markets that travel through Korean towns — are a recurring filming location for Food In. One of the channel's popular Shorts focuses on the fast, precise knife skills of a 5일장 vendor slicing 순대, capturing the raw, unfiltered energy of these markets.
YouTube Shorts have become the primary format for Food In's content, with recent uploads almost all tagged with #shorts. The bite-sized format suits the channel's sizzling, visually satisfying clips of street food being prepared and served at Korean market stalls.
길거리음식 literally means 'street food' in Korean — snacks and meals sold by vendors at markets, fairs, and roadside stalls. Food In focuses on this category because it represents everyday Korean food culture that rarely gets coverage outside local communities, from 회오리 핫도그 to 얼큰 어묵.
Food In's captions and narration are almost entirely in Korean, matching its near-exclusively South Korean viewership. That said, the visually immersive style — close-up shots of sizzling oil, steaming broth, and knife work — is easy to enjoy without understanding the language.
The channel's own description focuses explicitly on 로컬푸드 and 길거리음식 — local food and street food — rather than sit-down restaurants. Food In's content is rooted in the vendors, market stalls, and roadside spots that define everyday Korean food culture.
Food In films at local Korean markets and street food scenes, with a strong focus on traditional market settings like 5일장. The channel's audience is overwhelmingly South Korean, reflecting how deeply local its filming locations and food subjects are.
Fried market snacks are a staple of Food In's content, with 오징어튀김 (squid fritters), 야채튀김 (vegetable tempura), and novelty items like 회오리 핫도그 (tornado hot dogs) appearing regularly. The channel often highlights the crackling sound and golden texture of freshly fried food as a central part of the viewing experience.
Food In's viewership skews heavily male and older, with viewers aged 45 and above making up the largest single age group on the channel. This suggests the content resonates especially with Korean adults who have a personal or nostalgic connection to traditional market food and local street vendors.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@foodin · Instagram
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