Fitz

Fitz's real name is Cameron McKay. He has operated under the Fitz handle across YouTube, TikTok, and Instagram throughout his career, so many fans only discover his legal name when looking him up directly.

The Fitz-and-Pokimane storyline was a widely-covered internet prank from 2019, where Fitz dropped increasingly convincing hints that the two were in a relationship. Both creators later confirmed it was an elaborate joke rather than a real romance, though it generated enormous attention at the time and remains one of the most-searched moments of his career.

Yes, Fitz (Cameron McKay) is from New Zealand, which often surprises viewers who assume he's American given that the United States makes up the largest share of his audience by a wide margin. He is one of the bigger Oceanian gaming creators to have built a predominantly North American fanbase.

As of mid-2026, Fitz's last YouTube upload was roughly six months prior, an unusually long stretch of silence for a creator with well over five million subscribers. He has not made a formal announcement about a hiatus, and his Instagram and TikTok have similarly gone quiet, leaving fans to speculate in the comments of his older videos.

FitzAsWell is Fitz's secondary YouTube channel, used for additional or overflow content separate from his main uploads. His TikTok bio explicitly directs viewers to FitzAsWell for full-length videos, which has caused some confusion about which channel is considered his primary home.

Fitz's content is anchored in Counter-Strike — spanning the CS:GO era through to CS2 — alongside co-op horror comedy in Lethal Company and more recent Marvel Rivals sessions. He also makes Fortnite videos when the game gives him enough absurd material to build a sketch-style premise around.

"You Laugh You Lose" (also framed as "Try Not To Laugh" in some uploads) is one of Fitz's signature video formats, where he and his friends attempt to keep a straight face while playing games like CS2 or Lethal Company. The format showcases his group's chaotic chemistry and edgy back-and-forth humor, which is a core reason his engagement runs far above the typical gaming-category benchmark.

Yes, Gamer Supps is a confirmed sponsor of Fitz's YouTube channel, with a partnership that was active in 2024. Gamer Supps is a gaming-focused energy supplement brand that regularly backs FPS and comedy gaming creators, making it a natural fit for Fitz's Counter-Strike-heavy content.

Marvel Entertainment ran a sponsored content deal with Fitz on YouTube as recently as May 2025, almost certainly tied to the Marvel Rivals launch window. Given that Marvel Rivals appears in his recent hashtags alongside the sponsorship timing, the campaign was clearly aimed at his large male 18–34 gaming audience.

Fitz regularly appears alongside a close group of gaming creators, most notably SMii7Y and McCreamy, who show up across his Counter-Strike, Lethal Company, and horror co-op content. The group's push-the-limits comedic style is a defining trait of his channel and a key driver of audience loyalty.