United States
Stacey, the creator behind @fitness_momness, is a certified group fitness instructor and mother of four based in the United States who has built a…
Total Followers +0.5%
1.1M
Across Instagram, YouTube
Primary Platform
1.1M followers · 98% of audience
Engagement
1.7%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $13K–$31K / IG post
Regional publication Shoutout DFW spotlighted Stacey Roberts, covering her path building Fitness Momness into a subscription fitness business and her philosophy on sustainable, passion-driven content.
Stacey launched and continues to grow a branded workout app (available on both the Apple App Store and Google Play) offering a library of 200+ full-length guided sessions, structured programs, live streams, and smart-TV casting — monetized via monthly and annual subscriptions.
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +2K +0.1% | +202 +0.9% | +0 +0.0% | +2K |
| Last 30 days | +5K +0.5% | +407 +1.7% | +0 +0.0% | +6K |
| Last 90 days | +24K +2.1% | +1K +6.1% | +0 +0.0% | +25K |
| Last 365 days | +24K +2.1% | +1K +6.1% | +0 +0.0% | +25K |
Daily follower snapshots from CreatorDB's longitudinal index.
Stacey, the creator behind @fitness_momness, is a certified group fitness instructor and mother of four based in the United States who has built a macro-scale Instagram following around a straightforward premise: effective strength and sculpting workouts that women can do at home with minimal equipment. Her content leans heavily on dumbbell-based routines, supersets, and full-body circuits, framed in a tone that is accessible rather than intimidating — she openly describes herself as a 43-year-old mom who still takes up challenges from her kids. That relatability is central to her brand. Rather than projecting an aspirational fitness-celebrity image, she positions herself as a peer who happens to be certified, organized, and consistent, which resonates particularly well with women who have felt excluded by gym-centric or elite-athlete fitness content.
Her audience skews overwhelmingly female and is concentrated in the 25–44 age range — broadly the demographic of working women and mothers navigating fitness around busy schedules — with the vast majority located in the United States, the United Kingdom, and Canada. Engagement on Instagram sits modestly above the category median, a meaningful signal given her follower scale, and her YouTube channel, while much smaller, shows notably stronger engagement, suggesting a loyal core audience across platforms. Stacey's business model has evolved beyond pure sponsorship: she operates a fitness app and sells tiered subscription programs, using comment-triggered DM funnels to drive conversions directly within Instagram — a pattern consistent with her self-classification as an entrepreneur. This product-owner positioning, combined with a clearly defined niche in women's at-home strength training, makes her a natural fit for brands in home fitness equipment, wellness supplements, and women's activewear looking for an audience with demonstrated purchase intent.
Fitness Momness reaches an audience concentrated in United States primarily through Instagram, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. As a fitness creator they map naturally to brands targeting that space. Engagement on Instagram runs around 1.7%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Fitness Momness's tier (Macro, 1.1M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Her real name is Stacey. She shares this openly on her YouTube channel, where she introduces herself by first name and describes her background as a certified instructor and mom of four.
Fitness Momness is a mom of four. She weaves her family life into her content regularly — including posts about competing in workout challenges against her own kids, which gives her brand a grounded, relatable personality.
She describes herself as a 43-year-old mom in her recent content, and she leans into that openly. Her age is part of her message — that women can build real strength and feel their best well into their forties and beyond.
Yes, she has a dedicated fitness app she promotes through Instagram, offered on both monthly and annual subscription plans. She directs followers to comment on her posts to receive details, which is her signature system for distributing program information.
Her workouts are built around minimal equipment, with dumbbells being the primary tool she features. The whole premise of her brand is that women can get strong and fit at home without a full gym setup or expensive machines.
Yes, she holds certification as a group fitness instructor and teaches across a variety of formats. She emphasizes that her workouts are designed to be safe and effective — not just aesthetically motivated — and are modifiable for all fitness levels.
Yes, she shares recipes alongside her workout content. She uses the same comment-to-DM delivery format for recipes that she uses for her programs — followers comment a keyword and she sends the content directly, keeping everything within Instagram.
Yes — she explicitly designs her routines to be modifiable for all fitness levels, including beginners. Her stated goal is to help women find movement they actually enjoy and look forward to, which makes her content especially accessible for people just getting started or returning after a break.
Her primary focus is strength training and sculpting, structured around dumbbell supersets, full-body routines, and progressive resistance work. Her Instagram branding is built around the Strength + Sculpt angle rather than traditional cardio-heavy formats.
Yes, she has a YouTube channel where she has published workout tutorials and fitness content. Instagram is her dominant platform with a following of well over a million, while her YouTube channel is a secondary presence that she updates less frequently.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@fitness_momness · Instagram
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