Epic Meal Time is a Canadian YouTube institution built around absurdist, high-calorie food construction. Created by Harley Morenstein, a former substitute…
Total Followers -0.2%
7.2M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
6.7M followers · 92% of audience
Engagement
3.4%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $4.5K–$11K / IG post
Harley Morenstein was billed as the headline fight vs. L.A. Beast at Creator Clash 3 (June 28, 2025, Tampa) before publicly announcing on X that he was "not boxing." The full event was subsequently cancelled, with refunds issued to PPV buyers.
Morenstein is attached to star in Moose Jaws, the third film in Kevin Smith's Canadian "True North" horror trilogy. The project is listed on IMDB as a 2025 production but has not yet received a confirmed release date.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | -10005 -0.1% | -4855 -2.2% | +0 +0.0% | -14860 |
| Last 90 days | -10005 -0.1% | -5638 -2.5% | +0 +0.0% | -15643 |
| Last 365 days | -10005 -0.1% | -5638 -2.5% | +0 +0.0% | -15643 |
Daily follower snapshots from CreatorDB's longitudinal index.
Epic Meal Time is a Canadian YouTube institution built around absurdist, high-calorie food construction. Created by Harley Morenstein, a former substitute teacher from Montreal, Quebec, the channel exploded in popularity starting in 2010 with videos like 'Fast Food Lasagna' and 'Slaughterhouse' — elaborate multi-thousand-calorie builds combining fast food, bacon, and Jack Daniel's that turned cooking content into competitive spectacle. The format was deliberately maximalist: on-screen calorie counters, deadpan delivery, and a cast of characters including the sunglasses-clad Sterling Toth (widely known as 'Muscles Glasses') gave the show a distinct visual identity that felt unlike anything else on the platform at the time. The channel's reach extended beyond YouTube when it spawned a television series, Epic Meal Empire, on the FYI network, cementing its status as one of the early examples of a YouTube-native brand crossing into traditional media.
By mid-2026, Epic Meal Time occupies a legacy position on YouTube — a channel with millions of subscribers whose upload cadence has slowed considerably, yet whose YouTube engagement rate sits meaningfully above the category median, suggesting the remaining audience is genuinely loyal rather than passively accumulated. Recent content has shifted toward shorter, more observational food humor, reflecting both the platform's pivot toward short-form and a more personal, Harley-forward voice. A notably even gender split in the audience is a departure from the channel's historically male-skewing roots, possibly reflecting a broadened content scope. Sponsorships touching personal finance suggest brands are willing to use the channel for audience reach beyond the food vertical, which positions Epic Meal Time less as an active food content franchise and more as a durable cultural reference point — a creator whose name recognition and engagement efficiency still make it a usable media asset even during periods of reduced activity.
Epic Meal Time reaches its audience primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a food creator they map naturally to brands targeting that space. Engagement on YouTube runs around 3.4%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Epic Meal Time's tier (Mega, 7.2M combined followers, —). Pulled from CreatorDB's category benchmarks.
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MusclesGlasses, whose real name is Sterling Toth, was one of Epic Meal Time's most iconic recurring cast members but eventually stepped away from the show. He became a fan favorite for his deadpan delivery, signature sunglasses, and silent flexing while mountains of food were assembled. Epic Meal Time has continued under Harley Morenstein as the constant face of the channel since MusclesGlasses departed.
Harley Morenstein is the creator and primary host behind Epic Meal Time. He also goes by the handle harleyplays across his personal social accounts, which is referenced directly in the channel's own bio. Harley has been the consistent driving force behind the brand since day one.
Jack Daniel's Tennessee Whiskey became a running trademark of Epic Meal Time, used in sauces, glazes, bacon preparations, and practically every recipe the crew touched. It started as an indulgent flourish and quickly became so expected that fans would watch specifically to see how the whiskey got worked in. The recurring use of Jack Daniel's helped cement the show's no-rules, go-bigger identity.
Epic Meal Time originated in Montreal, Canada, with Harley Morenstein and the original crew all being Canadian. The channel became one of the most prominent YouTube success stories to come out of Canada. Their irreverent, comedy-forward tone was shaped heavily by that background.
Yes — Epic Meal Time made the jump from YouTube to television, bringing their massive food constructions to a broadcast audience. It was one of the early and most notable cases of a YouTube channel successfully transitioning to traditional TV. The move reflected just how large the brand had grown beyond the platform where it started.
Epic Meal Time launched around 2010 and went viral almost immediately by assembling absurdly oversized, calorie-loaded meals that had no real precedent in online video at the time. The combination of hard-hitting music, deadpan comedy, and genuinely jaw-dropping food builds hit at a moment when food content was still a novelty on YouTube. Within a few years they had grown into one of the most-subscribed channels on the entire platform.
Yes — harleyplays is the personal handle of Harley Morenstein, the creator and host who built Epic Meal Time. The channel's own bio points followers directly to his harleyplays Instagram account. Epic Meal Time is the show, and Harley is the person behind it.
Epic Meal Time still posts but at a much slower pace than its peak years. As of mid-2026, the YouTube channel has seen multi-month gaps between uploads, and the Instagram and TikTok accounts have been largely dormant. Harley does continue creating content, but the channel operates on a very different schedule compared to the era when new episodes dropped like clockwork.
Epic Meal Time built its name on massive, over-the-top food constructions — towering meat builds, fast-food mashups, and dishes drenched in bacon, cheese, and whiskey with calorie counts that defied reason. Their recent content has shifted toward a more casual style, with drive-thru clips and cheat-meal moments alongside the classic large-scale builds. The channel still calls itself the original huge food cooking show on YouTube.
Epic Meal Time has accumulated well over six and a half million subscribers on YouTube, which places them firmly in the Mega creator tier. Their engagement runs notably above the average for food and entertainment content despite a slower posting cadence in recent years. It remains one of the most recognized food entertainment brands ever built on the platform.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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