United States
Reagan, the Atlanta-based creator behind @eanesinteriors, documents the hands-on renovation of a 1970s fixer-upper through detailed DIY tutorials, multi-part project series, and paint and material spotlights.
Total Followers +4.0%
350K
Across Instagram
Primary Platform
YouTube
350K followers · 100% of audience
Engagement
2.0%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $5.2K–$12K / IG post
The Homeworthy YouTube channel spotlighted Eanes' charming ATL home, showcasing her DIY-driven interior transformations throughout the 1970s fixer-upper.
The profile highlighted how Eanes navigated major renovation setbacks — black mold, asbestos, termites, and burst pipes — while building her 'do it scared' creator brand.
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 349,870 | +14K | 2.0% | 4.7 | 2 days ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | +2K +0.6% | +0 +0.0% | +0 +0.0% | +2K |
| Last 30 days | +14K +4.0% | +0 +0.0% | +0 +0.0% | +14K |
| Last 90 days | +75K +21.4% | +0 +0.0% | +0 +0.0% | +75K |
| Last 365 days | +75K +21.4% | +0 +0.0% | +0 +0.0% | +75K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| totousa Sponsorship | Sponsored content | Jul 2026 | — | |
| The Home Depot Home Improvement / Retail | Long-term partnership | Long-term | — |
Reagan, the Atlanta-based creator behind @eanesinteriors, documents the hands-on renovation of a 1970s fixer-upper through detailed DIY tutorials, multi-part project series, and paint and material spotlights. Her channel name combines her surname with her content focus, and her signature phrase "do it scared" frames the channel's ethos: encouraging a predominantly younger, female audience to tackle home projects despite inexperience or uncertainty. Content spans bathroom tile installations, DIY mirror builds, and Benjamin Moore color recommendations, delivered in a practical yet personal tone that weaves family life — she is a mother of two — directly into the renovation journey.
Her audience skews heavily female and concentrates in the 18–34 age range, a profile consistent with first-time homeowners and renovation-curious renters. A recurring Home Depot creator relationship anchors her firmly in the home improvement retail space, while a partnership with TOTO USA — a premium bathroom fixture brand — signals movement into higher-end brand territory and positions her as a credible voice beyond entry-level DIY. With above-median engagement for her follower tier and a consistent posting cadence, she is well-placed as a renovation specialist whose blend of personal narrative and step-by-step project documentation makes her an attractive fit for home goods, trade, and aspirational lifestyle brands.
Eanesinteriors reaches an audience concentrated in United States primarily through YouTube, and is best activated via Instagram Reels and Stories. Their sponsorship history skews toward Home Improvement / Retail, a clear signal of fit for brands in those categories. Demonstrated partners include totousa and The Home Depot. Engagement on YouTube runs around 2.0%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows diy content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Home Improvement / Retail and related categories, Eanesinteriors offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Eanesinteriors's tier (Mid, 350K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
"Do it scared" is Reagan's personal motto and the defining phrase of her brand, displayed front and center in her bio. It's her encouragement to homeowners — especially those who feel unqualified — to tackle DIY and renovation projects anyway, even when the process feels intimidating.
She's renovating a 1970s fixer-upper in the Atlanta, Georgia area. Much of her content documents the ongoing transformation of this older home, covering everything from bathroom overhauls to paint colors and DIY mirror builds.
Her name is Reagan, which appears in her public business contact email through her management agency Farq Media. She goes by the handle Eanesinteriors across her social platforms.
Yes, she is part of the Home Depot creator program, regularly tagging projects with #homedepotcreator, #homedepothosted, and #homedepotunmatched. Many of her renovation posts feature Home Depot products and are disclosed as sponsored or gifted collaborations.
Yes, TOTO USA — a well-known bathroom fixtures brand — sponsored her Instagram content in 2026. It's a natural partnership given that bathroom renovations, including her ongoing multi-part bathroom series, are a cornerstone of her content.
She launched a four-installment blog and content series walking followers through a complete bathroom renovation in detailed, step-by-step posts. The series is designed for people who want to follow along and replicate similar projects in their own homes.
She featured and recommended Benjamin Moore Peale Green in a post she specifically asked followers to save for future projects. It's part of a broader pattern where she names exact paint colors and products to make it easy for her audience to replicate her results.
Yes, she's a mom of two who personally carries out the hands-on renovation of her 1970s fixer-upper. Her content is built around the idea that everyday homeowners — not just professionals — can tackle real renovation projects themselves.
She's based in Atlanta, Georgia, which she references directly in her bio with the peach emoji. Her content is rooted in the everyday realities of homeownership in the American South.
Her primary platform is YouTube, and she also has a large, active following on Instagram where she shares renovation updates, DIY tutorials, and product picks. She uses Instagram in particular for real-time project drops and interactive posts like comment-to-DM shopping links.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@eanesinteriors · YouTube
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