Last updated just now · May 28, 2026, 3:39 PM
Sports 🏳 —

Duke Football

Full Creator Stats Live · Updated 2026-05-28

Duke Football (@dukefootball) is the official social presence of the Duke Blue Devils football program, a member of the Atlantic Coast…

NicheSports TierMid Engagement4.8%

Total Followers -0.7%

235K

Across Instagram

Primary Platform

Instagram

235K followers · 100% of audience

Engagement

4.8%

vs. 1.5% category median

Sponsorship Tier

Mid

Est. $4.7K–$12K / IG post

Recent news · 4 items

Performance Across Platforms

Updated 2026-05-28
PlatformFollowers30d GrowthEngagementPosts / wkLast upload
Instagram 235,011 +-1598 4.8% 6.5 today

Growth Trend

Last 365 days
WindowInstagramCombined
Last 7 days -259 -0.1% +0 +0.0% +0 +0.0% -259
Last 30 days -1598 -0.7% +0 +0.0% +0 +0.0% -1598
Last 90 days -282 -0.1% +0 +0.0% +0 +0.0% -282
Last 365 days -282 -0.1% +0 +0.0% +0 +0.0% -282

Audience Demographics

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190K203K216K229K242K May 29Aug 28Nov 27Feb 25Now
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Daily follower snapshots from CreatorDB's longitudinal index.

Background

About Duke Football

Duke Football (@dukefootball) is the official social presence of the <strong>Duke Blue Devils</strong> football program, a member of the Atlantic Coast Conference competing out of Durham, North Carolina. The account gained notable momentum during the <strong>2022 season</strong>, when first-year head coach Mike Elko guided the program to a 9-4 record and a bowl victory — a resurgence that sharpened the account's content identity and lifted its follower base. Elko's subsequent departure for Texas A&M and the <strong>hiring of Manny Diaz</strong> in early 2023 marked a new chapter, followed by star quarterback Riley Leonard's transfer to Notre Dame after the 2023 season. With a coaching staff now settling in under Diaz, the program's social channels are positioned to grow alongside on-field momentum.

Estimated Rate Card

Benchmark estimates for a creator at Duke Football's tier (Mid, 235K combined followers, —). Pulled from CreatorDB's category benchmarks.

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Frequently Asked Questions

Who is the current head coach of Duke Football?

Manny Diaz was hired as Duke Football's head coach in early 2023, succeeding Mike Elko. Diaz came to Duke with previous head-coaching experience and a background as a defensive coordinator at programs including Penn State and Miami.

Why did Mike Elko leave Duke Football?

Mike Elko departed Duke after just one season to become the head coach at Texas A&M. His exit came on the heels of a successful 2022 campaign that ended 9-4 with a bowl win, making him an attractive hire for a Power Five program.

Where did QB Riley Leonard transfer after the 2023 season?

Riley Leonard transferred to Notre Dame after the 2023 season, one of the most high-profile departures from the Duke program in recent memory. Leonard had been a key playmaker for the Blue Devils and went on to become a starter for the Fighting Irish.

What was Duke Football's record in the 2022 season?

Duke finished the 2022 season 9-4, a strong result for a program that had struggled in prior years. The record included a bowl game victory and was widely credited to the immediate impact of first-year head coach Mike Elko.

What bowl game did Duke win in the 2022 season?

Duke defeated Central Michigan in the Military Bowl in December 2022 to cap their 9-4 season. The victory was the program's first bowl win in several years and signaled a genuine competitive turnaround.

What conference does Duke Football compete in?

Duke Football is a member of the Atlantic Coast Conference (ACC), one of the Power Five conferences in college football. The Blue Devils compete against programs such as North Carolina, NC State, Clemson, and Florida State within the conference schedule.

How does @dukefootball's engagement compare to other college football accounts?

Duke Football's Instagram engagement rate of 4.8% is more than triple the roughly 1.5% median for the sports category, a significant outperformance for a Mid-tier account. Its TikTok channel posts even higher engagement, suggesting an audience that is actively invested rather than passively following.

Does Duke Football have a TikTok account?

Yes, @dukefootball is active on TikTok with close to 380K followers. The TikTok channel generates notably high engagement relative to its size, driven by short-form highlight clips, behind-the-scenes content, and player-focused videos.

How many total followers does Duke Football have across social media?

As of mid-2026, Duke Football's combined following across Instagram and TikTok is approximately 614K. TikTok accounts for the larger share of the two platforms, while Instagram hosts the older, more established audience.

What kind of content does Duke Football post on Instagram and TikTok?

The account mixes game-day highlights, recruiting announcements, and player profiles across both platforms. Instagram tends toward produced reels and polished graphics, while TikTok leans into raw footage, trending audio overlays, and quick-cut hype clips suited to short-form discovery.

How this page is built

Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →

Data refreshed May 28, 2026, 3:39 PM · Slug: dukefb

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