Duke Football (@dukefootball) is the official social presence of the Duke Blue Devils football program, a member of the Atlantic Coast…
Total Followers -0.7%
235K
Across Instagram
Primary Platform
235K followers · 100% of audience
Engagement
4.8%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $4.7K–$12K / IG post
Leonard, Duke's standout signal-caller, departed for Notre Dame where he became the starting QB and helped lead the Fighting Irish to the CFP National Championship game.
Diaz took over the program following Mike Elko's departure, tasked with sustaining the momentum built during Elko's tenure.
After leading Duke to a 9-4 record and a bowl win in his debut season, Elko was hired as head coach at Texas A&M.
The Blue Devils' turnaround season was one of the more notable mid-major success stories in college football that year.
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 235,011 | +-1598 | 4.8% | 6.5 | today |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | -259 -0.1% | +0 +0.0% | +0 +0.0% | -259 |
| Last 30 days | -1598 -0.7% | +0 +0.0% | +0 +0.0% | -1598 |
| Last 90 days | -282 -0.1% | +0 +0.0% | +0 +0.0% | -282 |
| Last 365 days | -282 -0.1% | +0 +0.0% | +0 +0.0% | -282 |
Daily follower snapshots from CreatorDB's longitudinal index.
Duke Football (@dukefootball) is the official social presence of the <strong>Duke Blue Devils</strong> football program, a member of the Atlantic Coast Conference competing out of Durham, North Carolina. The account gained notable momentum during the <strong>2022 season</strong>, when first-year head coach Mike Elko guided the program to a 9-4 record and a bowl victory — a resurgence that sharpened the account's content identity and lifted its follower base. Elko's subsequent departure for Texas A&M and the <strong>hiring of Manny Diaz</strong> in early 2023 marked a new chapter, followed by star quarterback Riley Leonard's transfer to Notre Dame after the 2023 season. With a coaching staff now settling in under Diaz, the program's social channels are positioned to grow alongside on-field momentum.
Benchmark estimates for a creator at Duke Football's tier (Mid, 235K combined followers, —). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Manny Diaz was hired as Duke Football's head coach in early 2023, succeeding Mike Elko. Diaz came to Duke with previous head-coaching experience and a background as a defensive coordinator at programs including Penn State and Miami.
Mike Elko departed Duke after just one season to become the head coach at Texas A&M. His exit came on the heels of a successful 2022 campaign that ended 9-4 with a bowl win, making him an attractive hire for a Power Five program.
Riley Leonard transferred to Notre Dame after the 2023 season, one of the most high-profile departures from the Duke program in recent memory. Leonard had been a key playmaker for the Blue Devils and went on to become a starter for the Fighting Irish.
Duke finished the 2022 season 9-4, a strong result for a program that had struggled in prior years. The record included a bowl game victory and was widely credited to the immediate impact of first-year head coach Mike Elko.
Duke defeated Central Michigan in the Military Bowl in December 2022 to cap their 9-4 season. The victory was the program's first bowl win in several years and signaled a genuine competitive turnaround.
Duke Football is a member of the Atlantic Coast Conference (ACC), one of the Power Five conferences in college football. The Blue Devils compete against programs such as North Carolina, NC State, Clemson, and Florida State within the conference schedule.
Duke Football's Instagram engagement rate of 4.8% is more than triple the roughly 1.5% median for the sports category, a significant outperformance for a Mid-tier account. Its TikTok channel posts even higher engagement, suggesting an audience that is actively invested rather than passively following.
Yes, @dukefootball is active on TikTok with close to 380K followers. The TikTok channel generates notably high engagement relative to its size, driven by short-form highlight clips, behind-the-scenes content, and player-focused videos.
As of mid-2026, Duke Football's combined following across Instagram and TikTok is approximately 614K. TikTok accounts for the larger share of the two platforms, while Instagram hosts the older, more established audience.
The account mixes game-day highlights, recruiting announcements, and player profiles across both platforms. Instagram tends toward produced reels and polished graphics, while TikTok leans into raw footage, trending audio overlays, and quick-cut hype clips suited to short-form discovery.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
If you'd like to update, correct, or remove this profile, get in touch and we'll handle it within 5 business days. We don't publish private data — every stat shown comes from your public platform profiles.
@dukefootball · Instagram
+0 new followers
Preparing fresh data…
This usually takes 15–25 seconds.