Data refreshed Sep 22, 2026 · 8:58 AM UTC
Health & Wellness United States

Drjoshaxe

Full Creator Stats Live · Updated 2026-09-22

Dr. Josh Axe is a Nashville-area chiropractor, certified doctor of natural medicine, and clinical nutritionist who built one of the most-trafficked natural health platforms online before expanding into social media, podcasting, and publishing.

NicheHealth & Wellness TierMacro Engagement4.0%

Total Followers +0.7%

4.2M

Across YouTube, Instagram

Primary Platform

YouTube

2.6M followers · 63% of audience

Engagement

4.0%

vs. 1.5% category median

Sponsorship Tier

Macro

Est. $19K–$44K / IG post

Quick facts
  • 4.2M combined followers across 2 platforms.
  • Macro creator tier — United States.
  • 4.9% headline engagement.
  • Active since —.
  • Niche: Education, All.
  • Posts in English.

Performance Across Platforms

Updated 2026-09-22
PlatformFollowers30d GrowthEngagementPosts / wkLast upload
YouTube 2,650,000 +20K 4.0% 11.2 4 days ago
Instagram 1,559,493 +11K 2.7% 13.3 5 days ago

Growth Trend

Last 365 days
WindowYouTubeInstagramCombined
Last 7 days +10K +0.4% +3K +0.2% +0 +0.0% +13K
Last 30 days +20K +0.7% +11K +0.7% +0 +0.0% +31K
Last 90 days +61K +2.3% +31K +2.0% +0 +0.0% +93K
Last 365 days +61K +2.3% +31K +2.0% +0 +0.0% +93K

Audience Demographics

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1.2M1.6M2M2.4M2.8M Sep 24Dec 24Mar 24Jun 23Now
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Daily follower snapshots from CreatorDB's longitudinal index.

Recent Brand Partnerships

Last 12 months · sponsored content only
BrandTypePlatformDatePerformance vs. baseline
Sponsored content YouTube Jul 2026 —
Sponsored content YouTube Jan 2026 —
Sponsored content YouTube Oct 2025 —
Sponsored content YouTube Jul 2025 —
Sponsored content YouTube Jul 2025 —
Background

About Drjoshaxe

Dr. Josh Axe is a Nashville-area chiropractor, certified doctor of natural medicine, and clinical nutritionist who built one of the most-trafficked natural health platforms online before expanding into social media, podcasting, and publishing. He holds a doctorate from Palmer College of Chiropractic and a Master of Science in Organizational Leadership from Johns Hopkins University. He co-founded Ancient Nutrition alongside Jordan Rubin and later launched the Health Institute as an educational arm. His New York Times bestselling books — including titles on the ketogenic diet and ancient remedies — established his credibility beyond digital channels. On YouTube and Instagram, his content centers on functional medicine principles: anti-inflammatory foods, mold toxicity, nootropic supplements, and debunking wellness trends, delivered in an accessible, authoritative register.

Brand fit

Why brands partner

Drjoshaxe reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. Their sponsorship history skews toward Health / Supplements, Health / Education, a clear signal of fit for brands in those categories. Demonstrated partners include Caraway Home, Inc. and Manukora. Engagement on YouTube runs around 4.9%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows fitness content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Health / Supplements and related categories, Drjoshaxe offers a defined, creative-fit audience rather than broad, low-intent impressions.

Estimated Rate Card

Benchmark estimates for a creator at Drjoshaxe's tier (Macro, 4.2M combined followers, United States). Pulled from CreatorDB's category benchmarks.

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Frequently Asked Questions

Is Dr. Josh Axe a real doctor or just a wellness influencer?

Dr. Josh Axe holds a doctorate in chiropractic (DC) from Palmer College and is also a certified doctor of natural medicine (DNM) and clinical nutritionist (CNS) — he is not a medical doctor (MD). His credentials place him firmly in the functional and natural medicine space, which is distinct from conventional medicine. He additionally holds a Master of Science in Organizational Leadership from Johns Hopkins University, reflecting his dual identity as both a health educator and a business entrepreneur.

Did Dr. Josh Axe really go to Johns Hopkins?

Yes — Dr. Axe earned a Master of Science in Organizational Leadership from Johns Hopkins University, which sits alongside his clinical health credentials. His chiropractic doctorate came from Palmer College, one of the most established chiropractic institutions in the world. The Johns Hopkins degree speaks directly to the leadership and entrepreneurial side of his career rather than the clinical side.

What supplement company did Dr. Josh Axe cofound?

Dr. Axe is a cofounder of Ancient Nutrition, a supplements brand built around bone broth protein, collagen, and ancient-foods-based formulas that grew into one of the most recognized names in the natural health supplement market. The brand mirrors his broader philosophy that returning to traditional, whole-food-sourced nutrition addresses many problems that modern processed diets create.

What NYT bestselling books has Dr. Josh Axe written?

Dr. Axe is a multiple-time New York Times bestselling author with titles spanning gut health, the ketogenic diet, collagen nutrition, and ancient remedies for modern disease. His more recent book Think This, Not That moves into mindset and leadership territory alongside his health work. All of his books reflect the same core argument — that food, lifestyle, and mindset are primary medicine, not afterthoughts.

What is Dr. Josh Axe's Health Institute?

The Health Institute, which Dr. Axe founded and operates as @healthinstitute, offers structured health education including free classes on functional medicine, nutrition, and natural remedies. It takes his YouTube and podcast content a step further by providing more formal, curriculum-based learning for people who want to go deeper than individual videos. It is one of his primary owned platforms outside of social media.

What is The Dr. Josh Axe Show podcast about?

The Dr. Josh Axe Show covers functional medicine, nutrition science, lifestyle optimization, mindset, and leadership — often featuring notable guests from the worlds of health, faith, and culture. Dr. Axe uses the format to explore topics at a depth that short-form video does not allow, making the podcast a natural companion to his YouTube channel for his core audience of health-focused adults.

Did Dr. Josh Axe interview Michael W. Smith on his podcast?

Yes — Dr. Axe sat down with Grammy-winning Christian artist Michael W. Smith on The Dr. Josh Axe Show, where Smith opened up about personal experiences and matters of faith. The conversation is a good example of Dr. Axe's broader approach, which weaves health, spirituality, and lifestyle together rather than keeping the show narrowly clinical or science-only.

What does Dr. Josh Axe say creatine does for your brain?

Dr. Axe has covered how creatine supports brain energy metabolism, cognitive function, and overall cellular health — not just muscle performance in the gym. This reframe is typical of his functional medicine approach, where he revisits widely marketed compounds and explains their systemic, whole-body effects that most fitness messaging ignores. His creatine content has drawn strong engagement well beyond a typical gym audience.

Does Dr. Josh Axe think mold in your home can make you sick?

Yes — Dr. Axe has called household mold a silent health threat, emphasizing that it can hide in walls, carpets, and damp areas and drive chronic inflammation and other persistent health problems. This fits his broader teaching that environmental exposures are a major root cause of illness, not just diet and exercise habits. He regularly pushes his audience to look beyond what they eat and examine where they live and work.

What foods does Dr. Josh Axe say fight inflammation better than supplements?

Dr. Axe frequently argues that whole foods — things like omega-3-rich fish, turmeric, leafy greens, and fermented foods — can outperform standalone supplements for managing chronic inflammation. His content frames food as the non-negotiable foundation of any health protocol, with targeted supplementation playing a supporting role rather than a replacement role. This food-first message is one of the most consistent themes across his YouTube channel and podcast.

How this page is built

Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →

Data refreshed Sep 22, 2026, 8:58 AM UTC · Slug: drjoshaxe

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