United States
Dr. Josh Axe is a Nashville-area chiropractor, certified doctor of natural medicine, and clinical nutritionist who built one of the most-trafficked natural health platforms online before expanding into social media, podcasting, and publishing.
Total Followers +0.7%
4.2M
Across YouTube, Instagram
Primary Platform
YouTube
2.6M followers · 63% of audience
Engagement
4.0%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $19K–$44K / IG post
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +10K +0.4% | +3K +0.2% | +0 +0.0% | +13K |
| Last 30 days | +20K +0.7% | +11K +0.7% | +0 +0.0% | +31K |
| Last 90 days | +61K +2.3% | +31K +2.0% | +0 +0.0% | +93K |
| Last 365 days | +61K +2.3% | +31K +2.0% | +0 +0.0% | +93K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Caraway Home, Inc. Sponsorship | Sponsored content | YouTube | Jul 2026 | — |
| Manukora Sponsorship | Sponsored content | YouTube | Jan 2026 | — |
| Sunlighten Sponsorship | Sponsored content | YouTube | Oct 2025 | — |
| Preserve Gold Sponsorship | Sponsored content | YouTube | Jul 2025 | — |
| OneSkin Sponsorship | Sponsored content | YouTube | Jul 2025 | — |
Dr. Josh Axe is a Nashville-area chiropractor, certified doctor of natural medicine, and clinical nutritionist who built one of the most-trafficked natural health platforms online before expanding into social media, podcasting, and publishing. He holds a doctorate from Palmer College of Chiropractic and a Master of Science in Organizational Leadership from Johns Hopkins University. He co-founded Ancient Nutrition alongside Jordan Rubin and later launched the Health Institute as an educational arm. His New York Times bestselling books — including titles on the ketogenic diet and ancient remedies — established his credibility beyond digital channels. On YouTube and Instagram, his content centers on functional medicine principles: anti-inflammatory foods, mold toxicity, nootropic supplements, and debunking wellness trends, delivered in an accessible, authoritative register.
Drjoshaxe reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. Their sponsorship history skews toward Health / Supplements, Health / Education, a clear signal of fit for brands in those categories. Demonstrated partners include Caraway Home, Inc. and Manukora. Engagement on YouTube runs around 4.9%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows fitness content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Health / Supplements and related categories, Drjoshaxe offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Drjoshaxe's tier (Macro, 4.2M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Dr. Josh Axe holds a doctorate in chiropractic (DC) from Palmer College and is also a certified doctor of natural medicine (DNM) and clinical nutritionist (CNS) — he is not a medical doctor (MD). His credentials place him firmly in the functional and natural medicine space, which is distinct from conventional medicine. He additionally holds a Master of Science in Organizational Leadership from Johns Hopkins University, reflecting his dual identity as both a health educator and a business entrepreneur.
Yes — Dr. Axe earned a Master of Science in Organizational Leadership from Johns Hopkins University, which sits alongside his clinical health credentials. His chiropractic doctorate came from Palmer College, one of the most established chiropractic institutions in the world. The Johns Hopkins degree speaks directly to the leadership and entrepreneurial side of his career rather than the clinical side.
Dr. Axe is a cofounder of Ancient Nutrition, a supplements brand built around bone broth protein, collagen, and ancient-foods-based formulas that grew into one of the most recognized names in the natural health supplement market. The brand mirrors his broader philosophy that returning to traditional, whole-food-sourced nutrition addresses many problems that modern processed diets create.
Dr. Axe is a multiple-time New York Times bestselling author with titles spanning gut health, the ketogenic diet, collagen nutrition, and ancient remedies for modern disease. His more recent book Think This, Not That moves into mindset and leadership territory alongside his health work. All of his books reflect the same core argument — that food, lifestyle, and mindset are primary medicine, not afterthoughts.
The Health Institute, which Dr. Axe founded and operates as @healthinstitute, offers structured health education including free classes on functional medicine, nutrition, and natural remedies. It takes his YouTube and podcast content a step further by providing more formal, curriculum-based learning for people who want to go deeper than individual videos. It is one of his primary owned platforms outside of social media.
The Dr. Josh Axe Show covers functional medicine, nutrition science, lifestyle optimization, mindset, and leadership — often featuring notable guests from the worlds of health, faith, and culture. Dr. Axe uses the format to explore topics at a depth that short-form video does not allow, making the podcast a natural companion to his YouTube channel for his core audience of health-focused adults.
Yes — Dr. Axe sat down with Grammy-winning Christian artist Michael W. Smith on The Dr. Josh Axe Show, where Smith opened up about personal experiences and matters of faith. The conversation is a good example of Dr. Axe's broader approach, which weaves health, spirituality, and lifestyle together rather than keeping the show narrowly clinical or science-only.
Dr. Axe has covered how creatine supports brain energy metabolism, cognitive function, and overall cellular health — not just muscle performance in the gym. This reframe is typical of his functional medicine approach, where he revisits widely marketed compounds and explains their systemic, whole-body effects that most fitness messaging ignores. His creatine content has drawn strong engagement well beyond a typical gym audience.
Yes — Dr. Axe has called household mold a silent health threat, emphasizing that it can hide in walls, carpets, and damp areas and drive chronic inflammation and other persistent health problems. This fits his broader teaching that environmental exposures are a major root cause of illness, not just diet and exercise habits. He regularly pushes his audience to look beyond what they eat and examine where they live and work.
Dr. Axe frequently argues that whole foods — things like omega-3-rich fish, turmeric, leafy greens, and fermented foods — can outperform standalone supplements for managing chronic inflammation. His content frames food as the non-negotiable foundation of any health protocol, with targeted supplementation playing a supporting role rather than a replacement role. This food-first message is one of the most consistent themes across his YouTube channel and podcast.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
If you'd like to update, correct, or remove this profile, get in touch and we'll handle it within 5 business days. We don't publish private data — every stat shown comes from your public platform profiles.
@drjoshaxe · YouTube
+0 new followers
Preparing fresh data…
This usually takes 15–25 seconds.