United Kingdom
Dr. Emma Craythorne is a UK-based consultant dermatologist practising at St John's Institute of Dermatology, one of the country's most established specialist skin units.
Total Followers +2.4%
175K
Across Instagram
Primary Platform
YouTube
175K followers · 100% of audience
Engagement
0.8%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $3.5K–$8.7K / IG post
The series, which premiered in 2020, features Craythorne treating patients with extreme skin conditions across the UK. The new season launched July 8, 2026.
Season 8 ran from January to March 2026, adding eight new episodes to the long-running series where Craythorne has appeared across 80+ episodes.
Craythorne's personalised skincare brand Klira closed a major funding round to accelerate UK and international expansion following strong revenue growth.
Dr. Craythorne launched her bespoke, personalised medical-grade skincare brand Klira at Belfast Skin Clinic, marking a regional expansion for the direct-to-consumer brand.
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 174,842 | +4K | 0.8% | 1.9 | 3 days ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | +647 +0.4% | +0 +0.0% | +0 +0.0% | +647 |
| Last 30 days | +4K +2.4% | +0 +0.0% | +0 +0.0% | +4K |
| Last 90 days | +25K +14.0% | +0 +0.0% | +0 +0.0% | +25K |
| Last 365 days | +25K +14.0% | +0 +0.0% | +0 +0.0% | +25K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| ceraveuki Sponsorship | Sponsored content | Jul 2026 | — | |
| Klira Skincare / Dermatology | Founder / owned brand | Long-term | — |
Dr. Emma Craythorne is a UK-based consultant dermatologist practising at St John's Institute of Dermatology, one of the country's most established specialist skin units. Beyond her clinical work, she has built a multi-platform presence rooted firmly in medical credibility: she is a regular on the Channel 4-family series The Bad Skin Clinic, which brought her expertise to a mainstream television audience, and she has since extended her reach through a skincare brand, Klira World, and a podcast, After Hours Skin Clinic, that targets both consumers and, it would appear, a more professionally curious listenership. Her handle — a direct concatenation of her title and full name — signals that she leads with her credentials rather than a lifestyle persona.
Her social content follows a myth-busting, educator-first format: posts interrogate whether the 'squeaky clean' feeling indicates a damaged barrier, explain what UV radiation actually does to skin at a cellular level, and test whether occlusive ingredients like petroleum jelly are genuinely harmful — the kind of accessible clinical reasoning that resonates with a predominantly young-adult, female audience split across the UK and the United States. A sponsored partnership with CeraVe UK is a natural fit given the brand's long association with dermatologist endorsement, and it reinforces her positioning as a credible bridge between NHS-grade expertise and the mass skincare market. With a television profile, a proprietary brand, and a podcast in parallel, Craythorne is well placed to grow into broader health-and-wellness brand partnerships as the medical-creator category matures.
Dremmacraythorne reaches an audience concentrated in United Kingdom primarily through YouTube, and is best activated via Instagram Reels and Stories. Their sponsorship history skews toward Skincare / Dermatology, a clear signal of fit for brands in those categories. Demonstrated partners include ceraveuki and Klira. Engagement on YouTube runs around 0.8%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows beauty content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United Kingdom-focused brands in Skincare / Dermatology and related categories, Dremmacraythorne offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Dremmacraythorne's tier (Mid, 175K combined followers, United Kingdom). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Yes, Dremmacraythorne is the social media handle of Dr Emma Craythorne, a Consultant Dermatologist based in the United Kingdom. The username blends her title and surname into a single handle, which is how she's recognised across her online platforms.
The Bad Skin Clinic is a UK television series following consultant dermatologists as they treat patients with challenging skin conditions, and Dr Emma Craythorne is one of the on-screen doctors. The show is a significant part of her public profile, bringing clinical dermatology to mainstream British audiences well beyond her social media reach.
Yes, Dr Emma Craythorne is the founder of Klira World, her own skincare brand. This positions her as one of the relatively few practising consultant dermatologists to have built both a clinical career and a founder role in the beauty industry simultaneously.
After Hours Skin Clinic is Dr Emma Craythorne's podcast, offering a more in-depth and conversational take on dermatology and skincare than her short-form social content allows. It's an extension of her educational mission for audiences who want clinical context beyond what a single video can deliver.
Dr Emma Craythorne explains that a squeaky clean sensation after cleansing typically signals that the skin's natural oils and protective barrier have been stripped away, not that the skin is truly clean. Over time, this kind of over-cleansing can compromise the skin barrier and drive sensitivity, dryness, and irritation.
Dr Emma Craythorne has directly challenged the viral claim that vaseline is damaging — comparing petrolatum to putting petrol on your skin — and unpacks what it actually does at a clinical level. As a consultant dermatologist, she consistently uses evidence to push back on sensational skincare myths circulating online.
Yes, Dr Emma Craythorne features real patient cases in her content, including treating a patient named Zoe who came to her for help with facial keloids. These clinical case videos give her audience a grounded look at what hands-on dermatology treatment actually involves.
Dr Emma Craythorne has dedicated content specifically to whether barrier creams work and whether everyone should be using one, approaching the question with clinical rigour rather than marketing language. Skin barrier health is a recurring theme across her platform, covering everything from cleansers and moisturisers to UV protection.
Yes, Dr Emma Craythorne has produced sponsored content in partnership with CeraVe UK. CeraVe is a brand widely recommended by dermatologists for its barrier-supporting ingredients, making it a credible fit for a consultant dermatologist whose entire platform centres on skin health education.
Dr Emma Craythorne holds her consultant position at St John's Institute of Dermatology, one of the UK's most respected specialist dermatology centres. That clinical base underpins the evidence-led approach she brings to her television work, her Klira World brand, and all of her social media content.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@dremmacraythorne · YouTube
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