United States
Doctorly is a US-based YouTube channel co-hosted by Dr. Muneeb Shah and Dr. LJ Maxfield, both double board-certified dermatologists who built one of the more clinically rigorous skincare channels on the platform.
Total Followers +0.2%
4.8M
Across YouTube, Instagram
Primary Platform
YouTube
3.6M followers · 75% of audience
Engagement
3.9%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $15K–$34K / IG post
Dr. Muneeb Shah expanded his dermatologist-founded REMEDY line into Target stores nationwide on December 28, 2025, positioning it as a clinically grounded, simplified alternative to mainstream mass-market skincare.
Dr. Muneeb Shah appeared on 'My Life Online with Susan Yara' to talk about entrepreneurship behind Remedy Skincare and how becoming a new dad has shaped his outlook on dermatology.
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +9K +0.3% | +0 +0.0% | +0 +0.0% | +9K |
| Last 30 days | +10K +0.3% | +0 +0.0% | +0 +0.0% | +10K |
| Last 90 days | +30K +0.9% | +4K +0.4% | +0 +0.0% | +35K |
| Last 365 days | +30K +0.9% | +4K +0.4% | +0 +0.0% | +35K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Zocdoc Sponsorship | Sponsored content | YouTube | Aug 2026 | — |
| Dr.Althea Sponsorship | Sponsored content | YouTube | Jul 2026 | — |
| YesStyle Sponsorship | Sponsored content | YouTube | Jul 2026 | — |
| 하루하루원더 (Haruharu) Sponsorship | Sponsored content | YouTube | Jun 2026 | — |
| CurrentBody Sponsorship | Sponsored content | YouTube | Mar 2026 | — |
| Remedy Skin Skincare / Beauty | Founder / owned brand | Long-term | — | |
| Kiehl's Skincare / Beauty | Brand ambassador | Long-term | — | |
| Depology Skincare / Beauty | Sponsored content | Long-term | — |
Doctorly is a US-based YouTube channel co-hosted by Dr. Muneeb Shah and Dr. LJ Maxfield, both double board-certified dermatologists who built one of the more clinically rigorous skincare channels on the platform. Dr. Shah, who also co-founded the direct-to-consumer skincare brand Remedy Skin, established an early social media presence across short-form platforms before the pair channeled their combined expertise into longer-format, evidence-based content on YouTube. Their signature format — ranking or stress-testing products from major brands like Neutrogena against dermatological criteria — gives the channel a consumer-advocacy feel that distinguishes it from softer beauty content. The tone is frank and data-forward, with titles framed around clinical decisions rather than personal opinions.
Their audience skews heavily female and younger, concentrated in the 18–34 bracket, with the vast majority based in the United States — a profile that commands strong mid-to-high five-figure rates for sponsored placements. The sponsor mix is telling: alongside healthcare utility brands like Zocdoc, they regularly feature Korean skincare labels such as Haruharu Wonder and Dr. Althea, signaling credibility within the K-beauty space and an audience that cross-shops clinical and trend-forward products. Engagement sitting well above category median on YouTube suggests genuine community trust, which is the core asset for medically-positioned creators. As regulatory and consumer scrutiny of skincare claims intensifies, a channel with verifiable clinical credentials and a proprietary brand in market is well-positioned to deepen both audience loyalty and premium partnership activity.
Doctorly reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. Their sponsorship history skews toward Skincare / Beauty, a clear signal of fit for brands in those categories. Demonstrated partners include Zocdoc and Dr.Althea. Engagement on YouTube runs around 3.9%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows beauty content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Skincare / Beauty and related categories, Doctorly offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Doctorly's tier (Macro, 4.8M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Doctorly is co-run by Dr. Shah and Dr. Maxfield, both double board-certified dermatologists based in the United States. The channel's stated mission is to deliver evidence-based, up-to-date dermatology and skincare information with full transparency — no editorial fluff, just clinical context from practicing physicians.
Remedy Skin is a skincare brand founded by Dr. Shah from Doctorly, with its own Instagram presence at @remedyskin. Dr. Shah has promoted products from the line — including a cleanser — directly through his personal Instagram, making it one of the few dermatologist-creator brands built alongside a major educational channel.
Yes — Dr. Shah's Instagram bio explicitly notes that he is married to an OBGYN, making theirs an entirely medical household. It's one of the personal details fans of the channel frequently reference, adding a human dimension to what is otherwise a clinical-education channel.
A double board-certified physician holds certification from two separate medical specialty boards rather than just one. For the doctors behind Doctorly, this credential distinguishes them from single-board practitioners and is central to the channel's claim of providing medically rigorous, evidence-based skincare information.
Yes — Doctorly published a video where Dr. Shah and Dr. Maxfield ranked Neutrogena products with what the channel called a "no mercy" format, separating standouts from formulations the dermatologists found less compelling. These brand-by-brand ranking videos have become one of Doctorly's signature content styles alongside ingredient deep-dives.
Doctorly has published a dedicated ranking video on acne scar treatments, where Dr. Shah and Dr. Maxfield evaluate options from a clinical standpoint and separate evidence-backed choices from overhyped ones. The channel consistently prioritizes treatments with peer-reviewed research behind them, which is consistent with their overall evidence-first approach.
Doctorly has featured Korean skincare brands through verified sponsorships, including Haruharu Wonder and Dr. Althea, as well as YesStyle, a major K-beauty retailer. Their engagement with these brands reflects a broader dermatologist-community interest in Korean skincare formulations that prioritize active ingredients and barrier-supportive design.
Matrixyl and Matrixyl 3000 are peptide complexes studied for their ability to signal collagen synthesis and reduce the visible signs of aging. Doctorly highlights them frequently because the ingredient has a more robust research profile than many anti-aging actives — fitting the channel's approach of only spotlighting ingredients where the clinical evidence holds up.
Doctorly's confirmed brand partnerships include Zocdoc, Dr. Althea, YesStyle, Haruharu Wonder, and CurrentBody — a brand known for at-home LED light therapy devices. The channel has also worked with Kiehl's as a named partner, reflecting its reach across both mass-market pharmacy brands and premium skincare.
Doctorly has built an audience of over 3.5 million subscribers on YouTube, placing it firmly in the macro tier among educational health and skincare creators. Combined with its Instagram following, the channel reaches close to 5 million people total — with an audience that skews heavily female and toward the 18-to-34 age range.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@doctorly · YouTube
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