United States
Division3hero — run by Connor Eck, identifiable through his discount code and contact handle — built his Instagram presence around a pointed premise: Division III college lacrosse produces genuine athletes worth watching.
Total Followers +3.1%
42K
Across Instagram
Primary Platform
42K followers · 100% of audience
Engagement
0.3%
vs. 1.5% category median
Sponsorship Tier
Micro
Est. $1K–$2.9K / IG post
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 41,974 | +1K | 0.3% | 5.8 | 6 days ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | +130 +0.3% | +0 +0.0% | +0 +0.0% | +130 |
| Last 30 days | +1K +3.1% | +0 +0.0% | +0 +0.0% | +1K |
| Last 90 days | +8K +19.8% | +0 +0.0% | +0 +0.0% | +8K |
| Last 365 days | +8K +19.8% | +0 +0.0% | +0 +0.0% | +8K |
Daily follower snapshots from CreatorDB's longitudinal index.
Division3hero — run by Connor Eck, identifiable through his discount code and contact handle — built his Instagram presence around a pointed premise: Division III college lacrosse produces genuine athletes worth watching. That tagline, 'Division 3 Has Athletes Too,' doubles as a mission statement and a differentiation play in a niche where most content gravitates toward elite collegiate or professional players. Eck's content leans heavily into skills instruction and gear testing — tutorials on the tornado shot, the sidearm high bouncer, and shaft flex experiments — alongside 1v1 shootout formats with other lacrosse creators. The tone is practical and community-facing rather than highlight-reel driven, which helps explain his following among college-age players looking for actionable technique content.
His audience skews male and concentrates in the 18-to-34 band, a demographic that maps cleanly onto active lacrosse players and recently graduated fans. A partnership with C4 Energy, a brand that targets high-intensity sport and fitness consumers, reflects his positioning as an athlete-first creator rather than a lifestyle figure. Reach beyond the U.S. — with meaningful audience pockets in the UK and Canada — suggests the skills-tutorial format travels well across lacrosse-playing markets. Engagement currently runs below category norms, a common pattern for instructional accounts where saves and silent rewatches outpace visible interactions. As lacrosse continues expanding its youth and collegiate footprint in North America and abroad, Eck's grassroots, skills-first brand sits in a defensible niche with room to grow alongside lacrosse equipment and apparel sponsors.
Division3hero reaches an audience concentrated in United States primarily through Instagram, and is best activated via Instagram Reels and Stories. Their sponsorship history skews toward Sports Nutrition / Energy Drinks, a clear signal of fit for brands in those categories. Demonstrated partners include C4 Energy. Engagement on Instagram runs around 0.3%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Division3hero's tier (Micro, 42K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Division3hero's real name is Connor Eck. He makes this clear through his public business email (connoreck12@gmail.com) and his C4 Energy discount code "CONNORECK," both listed openly in his Instagram bio.
Division3hero's discount code for C4 Energy is CONNORECK. He is an official C4 Energy partner, which he highlights with the #c4partner hashtag across his lacrosse posts on Instagram.
"Division 3 Has Athletes Too" is Division3hero's brand tagline and core mission. It pushes back against the idea that only Division 1 college athletes deserve attention, using his own lacrosse skills and challenge-style videos to prove that D3 players compete at a high level and deserve recognition.
@cookie_strings is a fellow lacrosse content creator who is Division3hero's most frequent on-camera collaborator. The two have filmed multiple videos together, including goalie vs. attackman position switches, tornado shot tutorials, and scoring challenge formats.
The tornado shot is a lacrosse technique that uses a fast spinning or whipping release to add power and unpredictability to the shot. Division3hero posted a step-by-step tutorial breaking down how to do it, filmed alongside collaborator @cookie_strings.
Division3hero posted a challenge video testing how many goals he could put past a Division 1 lacrosse goalie, one of his most on-brand content formats. The premise feeds directly into his central message — that a Division 3 athlete can go toe-to-toe with D1-level competition.
Yes, Division3hero sells branded merchandise with a direct link in his Instagram bio. The merch ties into his "Division 3 Has Athletes Too" brand identity and is aimed at lacrosse players and college athletes who relate to the D3 experience.
Division3hero filmed a video with @cookie_strings where the two swapped their on-field roles — one stepping into the cage while the other attacks — to see how each holds up out of position. It blends real lacrosse skill with a comedic challenge format that consistently performs well with his audience.
Division3hero lists his business email as connoreck12@gmail.com directly in his Instagram bio for brand and sponsorship inquiries. He already works with named partners like C4 Energy and is open to collaborations within the sports and athlete space.
Division3hero sits in the Micro-influencer tier on Instagram, with a following in the tens of thousands concentrated heavily among 18-to-34-year-old sports fans. His account has been growing month over month, making him an emerging name in lacrosse and college athlete content.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@division3hero · Instagram
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