Division3hero is the Instagram presence of Connor Eck, a lacrosse content creator who built his brand around a single provocative premise captured in his channel tagline: "Division 3 Has Athletes…
Total Followers +3.4%
42K
Across Instagram
Primary Platform
42K followers · 100% of audience
Engagement
0.3%
vs. 1.5% category median
Sponsorship Tier
Micro
Est. $1K–$2.9K / IG post
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 41,903 | +1K | 0.3% | 6.5 | 2 days ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | +159 +0.4% | +0 +0.0% | +0 +0.0% | +159 |
| Last 30 days | +1K +3.4% | +0 +0.0% | +0 +0.0% | +1K |
| Last 90 days | +9K +21.2% | +0 +0.0% | +0 +0.0% | +9K |
| Last 365 days | +9K +21.2% | +0 +0.0% | +0 +0.0% | +9K |
Daily follower snapshots from CreatorDB's longitudinal index.
Division3hero is the Instagram presence of Connor Eck, a lacrosse content creator who built his brand around a single provocative premise captured in his channel tagline: "Division 3 Has Athletes Too." Operating at the micro-influencer tier with a US-based following, Eck produces a mix of challenge videos, skills tutorials, and rules-explainer content centered on lacrosse — a sport with a passionate but relatively compact online community. His content leans heavily on accessible formats: testing shots against Division 1 goalies, breaking down techniques like the tornado shot, and staging position-switch experiments, often in collaboration with fellow lacrosse creator @cookie_strings. The approach positions him as both a participant and an entertainer within the sport rather than a distant authority.
His partnership with C4 Energy — a performance-nutrition brand with a strong presence in college and amateur athletics — is a natural fit given his identity as a practicing athlete rather than a professional commentator. The audience skews male and young-adult, with the 18–34 bracket making up the bulk of his reach, which aligns well with both the lacrosse playing demographic and the energy-drink category. Engagement currently runs below the category median, suggesting the channel is still finding its most resonant content formats, though 30-day follower growth indicates ongoing momentum. As lacrosse continues expanding its digital footprint — driven partly by the Premier Lacrosse League — creators who champion the grassroots, college-level side of the sport occupy a distinct and underserved lane with real upside for sports and lifestyle brands targeting young male athletes.
Division3hero operates squarely in the lacrosse and college-athlete content vertical, making this account a natural fit for sports equipment manufacturers, athletic apparel labels, and sports nutrition brands targeting active young adults. The account already carries a confirmed partnership with C4 Energy — flagged via the #c4partner hashtag and a personal discount code in the bio — and collaborates regularly with cookie_strings, a lacrosse shaft brand, demonstrating an existing comfort with integrated product placements and skill-challenge formats. Content cadence is healthy, with uploads as recent as two days prior, and steady month-over-month follower growth signals an audience that is actively expanding. The audience skews male and concentrates in the 18–34 bracket, with the United States comprising the dominant country share and the United Kingdom adding secondary English-language reach — a clean profile for brands seeking domestic sports consumers. The primary flag for media buyers is an engagement rate sitting well below the category median, suggesting passive viewership rather than a highly activated community; brands should weight reach-and-awareness objectives over conversion-driven campaigns, and request story-level engagement data before committing to deeper integrations.
Benchmark estimates for a creator at Division3hero's tier (Micro, 42K combined followers, —). Pulled from CreatorDB's category benchmarks.
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Division3hero's real name is Connor Eck. He makes this clear through his public business email (connoreck12@gmail.com) and his C4 Energy discount code "CONNORECK," both listed openly in his Instagram bio.
Division3hero's discount code for C4 Energy is CONNORECK. He is an official C4 Energy partner, which he highlights with the #c4partner hashtag across his lacrosse posts on Instagram.
"Division 3 Has Athletes Too" is Division3hero's brand tagline and core mission. It pushes back against the idea that only Division 1 college athletes deserve attention, using his own lacrosse skills and challenge-style videos to prove that D3 players compete at a high level and deserve recognition.
@cookie_strings is a fellow lacrosse content creator who is Division3hero's most frequent on-camera collaborator. The two have filmed multiple videos together, including goalie vs. attackman position switches, tornado shot tutorials, and scoring challenge formats.
The tornado shot is a lacrosse technique that uses a fast spinning or whipping release to add power and unpredictability to the shot. Division3hero posted a step-by-step tutorial breaking down how to do it, filmed alongside collaborator @cookie_strings.
Division3hero posted a challenge video testing how many goals he could put past a Division 1 lacrosse goalie, one of his most on-brand content formats. The premise feeds directly into his central message — that a Division 3 athlete can go toe-to-toe with D1-level competition.
Yes, Division3hero sells branded merchandise with a direct link in his Instagram bio. The merch ties into his "Division 3 Has Athletes Too" brand identity and is aimed at lacrosse players and college athletes who relate to the D3 experience.
Division3hero filmed a video with @cookie_strings where the two swapped their on-field roles — one stepping into the cage while the other attacks — to see how each holds up out of position. It blends real lacrosse skill with a comedic challenge format that consistently performs well with his audience.
Division3hero lists his business email as connoreck12@gmail.com directly in his Instagram bio for brand and sponsorship inquiries. He already works with named partners like C4 Energy and is open to collaborations within the sports and athlete space.
Division3hero sits in the Micro-influencer tier on Instagram, with a following in the tens of thousands concentrated heavily among 18-to-34-year-old sports fans. His account has been growing month over month, making him an emerging name in lacrosse and college athlete content.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@division3hero · Instagram
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