United Kingdom
Declanrice_ is a creator with a presence on Instagram (7,464,392 followers), TikTok (1,900,000 followers), based in United Kingdom.
Total Followers +0.9%
9.4M
Across Instagram, TikTok
Primary Platform
YouTube
7.5M followers · 80% of audience
Engagement
12.3%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $90K–$209K / IG post
Voted by supporters as the club's standout performer in 2025/26, Rice was also included in the Champions League Team of the Season and nominated for both the Premier League and PFA Player of the Season awards, capping Arsenal's first league title in 22 years.
Xiaomi announced Rice as 'experience officer' for its premium YU7 SUV on Weibo, part of a broader push ahead of the brand's planned European EV market entry in 2027.
BBC Sport reported that renewal discussions are underway, with transfer journalist Fabrizio Romano noting optimism that Rice will sign an improved long-term deal.
As UK and Ireland ambassador, Rice's image appeared in a major out-of-home advertising push across the London Underground and buses, building on the December 2025 partnership announcement.
L'Oréal Paris signed Rice in an expanded partnership with Arsenal, with the first campaign launching in January 2026 across digital, social, and in-store channels.
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | +19K +0.3% | -110770 -5.8% | +0 +0.0% | -92109 |
| Last 30 days | +87K +1.2% | +0 +0.0% | +0 +0.0% | +87K |
| Last 90 days | +1.5M +20.2% | +360K +19.0% | +0 +0.0% | +1.9M |
| Last 365 days | +1.5M +20.2% | +360K +19.0% | +0 +0.0% | +1.9M |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| boxbollen Sponsorship | Sponsored content | Dec 2025 | — | |
| Adidas Football Sportswear | Brand ambassador | Long-term | — | |
| L'Oréal Paris Beauty / Grooming | Sponsored content | Long-term | — | |
| JBL Consumer Electronics | Sponsored content | Long-term | — | |
| Panini Sports Collectibles | Sponsored content | 2025 | — |
Declanrice_ is a creator with a presence on Instagram (7,464,392 followers), TikTok (1,900,000 followers), based in United Kingdom. Their content sits in the football & sport space. Their YouTube bio reads: "Footballer for @arsenal & @england Instagram - declanrice". The full audience and engagement breakdown is below.
Declanrice_ reaches an audience concentrated in United Kingdom primarily through YouTube, and is best activated via Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Sportswear, Beauty / Grooming, Consumer Electronics, a clear signal of fit for brands in those categories. Demonstrated partners include boxbollen and Adidas Football. Engagement on YouTube runs around 12.3%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of Instagram Reels and Stories and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows sport content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United Kingdom-focused brands in Sportswear and related categories, Declanrice_ offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Declanrice_'s tier (Mega, 9.4M combined followers, United Kingdom). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Rice Rice Baby is a fan-coined nickname for Declan Rice, a riff on Vanilla Ice's 'Ice Ice Baby,' and it has become one of his most recognisable social media catchphrases. He leans into it himself, regularly using the hashtag #ricericebaby on celebration and milestone posts.
Yes — Declan Rice's own Instagram posts reference celebrating bringing the Premier League to Arsenal. Rice joined the club in 2023 and has been central to their midfield through one of the most exciting periods in the club's recent history.
Yes, Declan Rice is a confirmed Adidas Football athlete, listed directly in his Instagram bio. The deal places him among Adidas's elite tier of football partnerships, covering boots and kit at the highest level of the game.
Declan Rice joined Arsenal from West Ham United in the summer of 2023 in a move widely reported as a British transfer record at the time. The switch marked a major step up in ambition for Rice, who had captained West Ham and was one of the most coveted midfielders in the Premier League.
Chunkz is a hugely popular British content creator and comedian, and Rice duetted him doing the viral Frankenstein dance, tagging it #badboy. The clip highlighted Rice's willingness to cross over into entertainment and pop culture content, well beyond standard footballer social media.
Yes — Rice collaborated with Panini UK Official on a post celebrating his own sticker card, asking fans if they had found it yet. Having a Panini sticker is a rite of passage for Premier League players, and his post treated it as a genuine milestone.
Declan Rice's content includes the #lorealparis hashtag, signalling a brand partnership with the global beauty and lifestyle company. L'Oreal regularly works with elite athletes who have broad crossover appeal beyond their sport, and Rice's highly engaged, mixed-gender audience makes him a strong commercial fit.
Boxbollen is a Swedish paddle-and-ball sports toy, and Rice featured it in a sponsored post built around a competitive family Christmas game. It is a brand that has built its profile by partnering with athletes and influencers to reach mainstream audiences.
Rice's content features the #jblownyoursound hashtag, pointing to a partnership with audio brand JBL. JBL has a long track record of working with Premier League footballers and high-profile sports personalities on sponsored content campaigns.
Declan Rice is from Kingston upon Thames, London, and grew up in the south of England. He is most active on Instagram, where he has built one of the largest followings of any active Premier League player, with an engagement rate that runs dramatically above the typical benchmark for athletes at his level.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@declanrice_ · YouTube
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