Known online as Clers, this Spain-based creator has built a macro-scale following on TikTok through a distinctly casual, self-aware style that resonates strongly with young Spanish-speaking audiences.
Total Followers +0.3%
3.1M
Across TikTok, YouTube, Instagram
Primary Platform
TikTok
2.4M followers · 76% of audience
Engagement
14.6%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $11K–$25K / IG post
On March 9, Ibai Llanos announced Clersss (Clara Merino) vs. streamer Natalia MX as one of ten bouts in La Velada del Año VI, scheduled for July 25, 2026. It marks her first-ever boxing match, drawing wide attention given her lifestyle/comedy content background.
The Spanish influencer confirmed she is dating content creator Ion Lizarraga — whom she initially referred to only as 'Señor Biceps' while documenting her fitness journey — sharing the news across her social channels.
| Window | TikTok | YouTube | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +5K +0.8% | +5K |
| Last 30 days | +0 +0.0% | +0 +0.0% | +8K +1.2% | +8K |
| Last 90 days | +0 +0.0% | +0 +0.0% | +11K +1.5% | +11K |
| Last 365 days | +0 +0.0% | +0 +0.0% | +11K +1.5% | +11K |
Daily follower snapshots from CreatorDB's longitudinal index.
Known online as Clers, this Spain-based creator has built a macro-scale following on TikTok through a distinctly casual, self-aware style that resonates strongly with young Spanish-speaking audiences. Her channel identity — signaled by the deliberately understated bios and offhand captions like "ala por preguntona" — leans into a Gen Z ironic register that feels unfiltered rather than produced. Content gravitates toward beauty and body-care territory, with recurring themes around skincare, fragrance, and cosmetics, alongside looser lifestyle and vlog-adjacent moments that invite the audience into her day-to-day. She is represented by Goctalent Agency, pointing to a professionally managed commercial operation beneath the relaxed surface persona.
Her audience skews heavily toward the 18–34 bracket with a near-even gender split, concentrated in Spain but with meaningful reach across Mexico, Argentina, and Colombia — a Spanish-language footprint that gives her genuine pan-Hispanic value for regional and global brands. Partnerships with NYX Cosmetics place her squarely in the accessible beauty space, while a sponsored activation with Leche Puleva — one of Spain's most established food and dairy brands — demonstrates crossover appeal beyond a single category. The standout signal here is engagement: her TikTok rate sits well above category norms, suggesting an audience that is actively participatory rather than passive. That combination of high interactivity, cross-market Spanish reach, and a tone-of-voice that reads as authentically peer-level positions her well for brands targeting younger Southern European and Latin American consumers.
Clersssss reaches an audience concentrated in ESP primarily through TikTok, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Food & Beverage, a clear signal of fit for brands in those categories. Demonstrated partners include Leche Puleva. Engagement on TikTok runs around 14.6%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Clersssss's tier (Macro, 3.1M combined followers, ESP). Pulled from CreatorDB's category benchmarks.
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Clersssss mixes body care and beauty content with candid, conversational vlogs — posting skincare and product routines alongside follow-me-around clips and audience Q&As. Her self-aware humor shows up in captions like "ala por preguntona" (roughly "coming in hot with the questions"), which is a big part of why her content resonates so strongly with a young Spanish-speaking audience.
Clersssss partnered with Leche Puleva, one of Spain's most recognized dairy brands, for a boxing-glove campaign themed around Puleva's signature flavors — chocolate, vanilla, and strawberry. She disclosed it properly with "Publi" (the Spanish shorthand for publicidad), staying transparent with her followers. It's a creative pairing of a fitness prop with a food brand, which is typical of the playful tone she brings to sponsored content.
NYX Cosmetics is one of the beauty brands Clersssss has featured in her content, with the brand appearing among her most-used campaign hashtags. As a Spanish macro creator with engagement running far above the category average, she fits the profile beauty brands target when reaching a young, style-conscious Spanish-speaking audience.
Clersssss is represented by GOCTA Talent Agency, with her booking email listed directly in her TikTok bio. GOCTA handles brand partnership inquiries for her across TikTok, Instagram, and YouTube.
Clersssss's engagement rate sits nearly ten times above the typical category median — a rare achievement for a creator in the Macro tier. That kind of audience activity usually signals a creator who feels genuinely personal and unscripted to followers rather than polished and distant, which lines up directly with her candid, humor-forward posting style.
Surprisingly, her audience is almost exactly split — roughly half female and half male — which is uncommon for a creator whose content leans heavily into beauty and body care. The 18-to-34 age group makes up the clear majority of her viewers, and most of her audience is based in Spain.
In one caption, Clersssss jokes "esperemos que ainara no me deje de seguir" — "let's hope ainara doesn't unfollow me" — a self-deprecating remark implying she posted something that person might not appreciate. Name-drop humor like this, where she playfully worries about another person's reaction to her content, is a recurring part of her conversational TikTok style.
"Flop flip flop" is Clersssss's own Instagram bio — a tongue-in-cheek nod to the unpredictable nature of social media, where content flops, then suddenly goes viral, then flops again. It fits the self-aware, ironic humor that runs through her captions and her on-camera personality.
Clersssss is based in Spain and creates content primarily in Spanish, which gives her strong reach not just domestically but across Latin American markets including Mexico, Argentina, and Colombia. The majority of her audience is Spanish, making her a natural fit for brands targeting the broader Hispanic market.
Yes — Clersssss is active on Instagram, where her following has been growing steadily and which serves as a strong secondary platform for brand partnerships like reels and stories. She also has a YouTube presence, though TikTok remains her primary home by a wide margin, where she built her Macro-tier audience.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@clersssss · TikTok
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