K-Pop & Music
South Korea
South Korea
Clean_0828
Full Creator Stats
Clean_0828 is a creator with a presence on Instagram (11,658,444 followers), based in South Korea.
South Korea
Clean_0828 is a creator with a presence on Instagram (11,658,444 followers), based in South Korea.
Total Followers -0.4%
11.7M
Across Instagram
Primary Platform
11.7M followers · 100% of audience
Engagement
7.3%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $117K–$256K / IG post
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 11,658,444 | -48K | 7.3% | 0.5 | 7 days ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | -9327 -0.1% | +0 +0.0% | +0 +0.0% | -9327 |
| Last 30 days | -47800 -0.4% | +0 +0.0% | +0 +0.0% | -47800 |
| Last 90 days | +50K +0.4% | +0 +0.0% | +0 +0.0% | +50K |
| Last 365 days | +50K +0.4% | +0 +0.0% | +0 +0.0% | +50K |
Daily follower snapshots from CreatorDB's longitudinal index.
Clean_0828 is a creator with a presence on Instagram (11,658,444 followers), based in South Korea. Their content sits in the k-pop & music space. Their Instagram bio reads: "sejeong💚sesang💙". The full audience and engagement breakdown is below.
Clean_0828 reaches an audience concentrated in South Korea primarily through Instagram, and is best activated via Instagram Reels and Stories. Their sponsorship history skews toward Fashion / Luxury Accessories, a clear signal of fit for brands in those categories. Demonstrated partners include Longchamp. Engagement on Instagram runs around 7.3%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their Instagram-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows music content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For South Korea-focused brands in Fashion / Luxury Accessories and related categories, Clean_0828 offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Clean_0828's tier (Mega, 11.7M combined followers, South Korea). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
The account @clean_0828 belongs to Kim Sejeong (김세정), a South Korean singer and actress who first rose to fame as a member of K-pop project group I.O.I in 2016. She has since built a major solo career in both music and acting, accumulating well over 11 million Instagram followers and placing firmly in the Mega tier of Korean celebrity creators.
The "0828" is a reference to her birthday, August 28 — a long-standing tradition among K-pop idols who embed their birth date into handles so fans can instantly recognize them. "Clean" reflects a personal aesthetic or motto she has chosen as her online identity.
IOI LOOP (아이오아이 루프) is a reunion content project that brings together members of I.O.I, the beloved K-pop project group formed through Mnet's Produce 101 survival show in 2016. Sejeong has been sharing collaborative posts and skits under the #IOI_LOOP hashtag, keeping the group's legacy alive well into the mid-2020s.
"갑자기" — meaning "suddenly" in Korean — is the title of a comedic skit series Sejeong posts as part of the IOI LOOP project, built around the premise of unexpectedly running into someone. Each installment features a celebrity guest tagged as "특별출연" (special appearance), giving the series a fun, episodic feel that keeps fans coming back.
"서방님" is a playful Korean term for "husband," and Sejeong uses it as a running joke whenever actor Kang Taeoh makes a surprise guest appearance in her "갑자기" series. The bit is purely comedic, leaning into the absurdity of the "suddenly running into my husband" premise that threads through the whole IOI LOOP project.
Sejeong is a brand partner for Longchamp's Spring/Summer 2026 campaign, specifically spotlighting the Le Pliage Xtra bag collection. She has amplified the collaboration across her Instagram using the hashtags #LongchampSS26 and #LePliageXtra, reflecting her positioning as a luxury-fashion-compatible Mega-tier talent.
Sejeong's breakout acting role came with Business Proposal (사내맞선), a 2022 SBS romantic comedy that became a domestic ratings hit and gained a large international following through Netflix. The drama firmly established her as a leading actress and expanded her fanbase well beyond the K-pop world.
Kim Sejeong has well over 11 million followers on Instagram, placing her solidly in the Mega tier of Korean entertainment creators. Notably, her engagement rate runs several times above the category median — unusually strong for an account at that scale, signaling a highly active and loyal audience.
"Sesang" (세상) means "world" in Korean, so her bio "sejeong💚sesang💙" reads roughly as "Sejeong / world" — a phrase that may nod to a fan community identity or simply frame her page as her personal universe. The two distinct heart colors (green and blue) suggest a dual identity, possibly representing her music and acting careers separately.
Yes, Kim Sejeong was one of the 11 members of I.O.I (아이오아이), the K-pop project group assembled through Mnet's Produce 101 in 2016. She was among the group's most popular members and went on to join Gugudan before launching a successful solo career in both music and acting.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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