Cheekmedia.Co

Cheek Media delivers progressive political and social commentary aimed at a young, engaged audience — describing themselves as "news that talks back." Their Instagram content regularly takes on Australian political figures like Peter Dutton and high-profile media personalities like Karl Stefanovic, using a direct, conversational tone rather than a traditional news format.

No — Cheek Media explicitly identifies itself as an independent platform, which is central to their brand identity. That independence allows them to take an openly progressive editorial stance without the constraints of a parent broadcaster or publisher.

Cheek Media posted content about Karl Stefanovic's workplace obligations, framing the situation as relevant to broader conversations about what employers owe workers. They directed followers to the Big Small Talk podcast for a more in-depth breakdown of the story.

Cheek Media has a collaborative relationship with the Big Small Talk podcast, regularly pointing their Instagram audience there for longer-form analysis of stories they cover. It effectively extends their commentary beyond the short-form reel format.

Cheek Media has posted content directly questioning whether Peter Dutton is genuinely better for the average Australian — consistent with their progressive editorial lens. Their framing is deliberately conversational, often written as though speaking to a skeptical family member rather than a political audience.

Cheek Media has publicly called out Instagram's algorithm for suppressing reach on news and commentary content, urging followers to adjust notification settings and share posts manually. This is a recurring strategy among independent news creators who believe the platform systematically deprioritizes political speech.

Cheek Media openly describes themselves as offering "progressive commentary," so yes — their editorial position sits on the left of the political spectrum. Their coverage of Australian political figures, workplace rights, and social issues consistently reflects that stance rather than presenting a neutral or centrist view.

Cheek Media's content is firmly rooted in Australian politics and media culture, covering figures like Peter Dutton and Karl Stefanovic who are largely specific to an Australian audience. Interestingly, their Instagram following skews heavily international, with a large share of followers based in the United States and United Kingdom.

Cheek Media's audience is predominantly young women — roughly seven in ten followers are female, and the largest share fall in the 18-to-24 age bracket. This demographic aligns closely with their progressive, socially conscious editorial voice and their focus on issues affecting younger Australians.

Cheek Media lists a dedicated business email — partnerships@cheekmedia.co — directly in their Instagram bio, signalling they actively pursue commercial collaborations. Their engaged, young, female-skewing audience makes them a notable fit for brands targeting progressive or socially aware consumers.