United States
Casey Neistat is a New York–based filmmaker and YouTuber widely credited with shaping the modern daily vlog format. After an early career making short films…
Total Followers +0.0%
3.7M
Across Instagram, TikTok
Primary Platform
2.8M followers · 76% of audience
Engagement
4.3%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $34K–$78K / IG post
Casey filmed himself sledding with family on the Upper West Side as nearly two feet of snow buried Manhattan, in what was called the worst NYC blizzard in a decade.
The retrospective credits his 534 consecutive daily vlogs starting in 2015 with paving the way for creators like Emma Chamberlain and David Dobrik.
The YouTube filmmaker and Nantucket summer resident served as the 2025 commencement speaker at the island's high school ceremony.
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | +839 +0.0% | +0 +0.0% | +0 +0.0% | +839 |
| Last 30 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 90 days | -43919 -1.6% | +0 +0.0% | +0 +0.0% | -43919 |
| Last 365 days | -43919 -1.6% | +0 +0.0% | +0 +0.0% | -43919 |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| 368 (studio) Studio | Founder | YouTube | 2018–present | — |
| Samsung Tech | Long-term partnerships | YouTube | Long-term | — |
Casey Neistat is a New York–based filmmaker and YouTuber widely credited with shaping the modern daily vlog format. After an early career making short films with his brother Van — including the HBO series The Neistat Brothers — he broke through on YouTube in the mid-2010s with a daily vlog that fused cinematic b-roll, drone shots, and a restless first-person narrative built around running, skateboarding, and life in Manhattan. He co-founded the social video app Beme, which was acquired by CNN in 2016, and later launched the studio 368, originally conceived as a shared creative space for fellow YouTubers. His sensibility — handheld energy, tightly cut montage, and a tinkerer's love of cameras and gadgets — has become a reference point for a generation of vloggers.
Neistat operates as a generalist lifestyle and tech storyteller whose cinematic vlog DNA lends itself to premium consumer hardware, automotive, travel, and endurance/athletic brands — a read backed by recent content touching Meta Ray-Ban, Mercedes-AMG, Apple Vision Pro, ModRetro, and the TCS NYC Marathon with Brooks Running. Audience signals favor sponsors targeting a US-anchored, English-speaking base with meaningful UK and Canada spill, skewing slightly male and concentrated in younger adults with a durable 35+ tail useful for higher-ticket categories. Engagement runs well above category baseline on Instagram despite a slower posting cadence, suggesting attention quality over volume. Track record includes long-term Samsung integrations on YouTube and his own 368 studio, plus repeat run-cycle activations with Brooks.
Benchmark estimates for a creator at Casey Neistat's tier (Macro, 3.7M combined followers, United States). Pulled from CreatorDB's category benchmarks.
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Casey ended his original daily vlog series back in 2016 to focus on building Beme, and even after returning to YouTube he never went back to the daily format. He's said the daily grind was unsustainable and that he prefers making fewer, more cinematic films now.
368 is the creative studio and collaborative workspace Casey founded in New York City in 2018, named after its address at 368 Broadway. He still operates it as a hub for filmmakers and creators, and it's referenced regularly across his YouTube content.
Yes, Casey has run the TCS New York City Marathon and partnered with Brooks Running around his training, which shows up in his recent captions and hashtags like #tcsnycmarathon and #brookspartner. He's documented the prep on YouTube as part of his ongoing fitness content.
Casey is based in New York City, where his studio 368 is located, though he's also spent significant time in Los Angeles in recent years. The vast majority of his audience (about 82%) is in the United States.
Casey sold Beme to CNN in 2016 for around $25 million, but the app and the CNN-backed media venture were shut down within about a year. He returned to making YouTube videos full-time after the deal wound down.
Yes, Samsung is one of Casey's long-term YouTube partners, and he's appeared in campaigns for their phones and devices over multiple years. He's also worked recently with brands like Mercedes-AMG, Meta Ray-Ban, Apple Vision Pro and Brooks Running.
Casey was born in March 1981 in Gales Ferry, Connecticut, which puts him in his mid-40s. He moved to New York City as a young adult and built his entire filmmaking career there.
Casey and his older brother Van originally rose to fame together with HBO's The Neistat Brothers in 2010, but they work largely independently now. Van runs his own YouTube channel focused on craft and storytelling, while Casey runs 368 and his own vlog channel.
Casey's main YouTube channel has well over 12 million subscribers, making YouTube his primary platform by a wide margin. Across Instagram and TikTok he has another 3.6 million-plus followers combined.
Yes, Casey is still actively posting on YouTube, though at a much slower cadence than his old daily vlog era — he now publishes longer-form, more produced films. Recent uploads include marathon training content and collaborations with brands like ModRetro and Meta.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@caseyneistat · Instagram
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