United States
Big Little Feelings is a parenting education brand built by two co-founders: Deena Margolin, a licensed therapist, and Kristin Gallant, a certified parent coach.
Total Followers -0.1%
3.6M
Across Instagram, TikTok
Primary Platform
YouTube
3.5M followers · 97% of audience
Engagement
1.1%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $42K–$99K / IG post
TIME recognized the duo behind Big Little Feelings on its annual TIME100 Creators list, citing their role leading the gentle/brain-based parenting movement for millions of families.
Fisher-Price partnered with Kristin Gallant and Deena Margolin to release four solution-based play kits plus exclusive mini-courses targeting toddler milestones (ages 18 months–3 years), sold at Target and Amazon.
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | -1761 -0.1% | +0 +0.0% | +0 +0.0% | -1761 |
| Last 30 days | -3874 -0.1% | -103 -0.1% | +0 +0.0% | -3977 |
| Last 90 days | -7749 -0.2% | +0 +0.0% | +0 +0.0% | -7749 |
| Last 365 days | -7749 -0.2% | +0 +0.0% | +0 +0.0% | -7749 |
Daily follower snapshots from CreatorDB's longitudinal index.
Big Little Feelings is a parenting education brand built by two co-founders: Deena Margolin, a licensed therapist, and Kristin Gallant, a certified parent coach. The name captures their core thesis — that toddlers carry genuinely large emotions inside very small bodies — and the account translates that idea into short, actionable content grounded in child development research and therapeutic frameworks. Launched on Instagram, the account grew rapidly by pairing professional credibility with a candid, humor-laced voice that avoids the polish of traditional parenting media. Their signature format distills complex behavioral concepts — tantrum de-escalation, sleep transitions, emotional co-regulation — into techniques families can apply in under five minutes, a promise they repeat across every platform.
The audience skews heavily female and concentrates in the millennial parent demographic, primarily 25–44-year-olds in the United States, with meaningful reach into the United Kingdom, Canada, and Australia — a natural diaspora of English-speaking parents navigating the toddler years. That tight psychographic has made Big Little Feelings a compelling fit for brands in the family, wellness, and early-childhood education space, and their viral behavioral and potty-training course products demonstrate an ability to convert a loyal following into paying customers well beyond standard sponsored content. As parenting creators face growing pressure to distinguish expertise from opinion, their therapist-and-coach co-founder structure gives them a durable professional anchor that positions them well for continued partnerships with pediatric, educational, and family-lifestyle brands.
Biglittlefeelings reaches an audience concentrated in United States primarily through YouTube, and is best activated via Instagram Reels and Stories, TikTok branded content. As a parenting creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 1.1%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of Instagram Reels and Stories and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows parenting content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in parenting and related categories, Biglittlefeelings offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Biglittlefeelings's tier (Macro, 3.6M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Big Little Feelings was created by Deena Margolin, a licensed child therapist, and Kristin Gallant, a certified parent coach. The two co-founders combined their professional backgrounds to build a parenting education brand that translates clinical research into practical strategies designed for real, overwhelmed parents.
Yes — Deena Margolin, one of the two co-founders, is a licensed marriage and family therapist specializing in child development. That clinical credential is central to the brand's identity, which is why they describe their approach as therapist-backed rather than just opinion-based parenting advice.
The name captures the core idea behind their philosophy: toddlers are small people who experience emotions just as intense as adults feel, but without the brain development yet to regulate them. The brand teaches parents to recognize and validate those outsized emotions rather than dismiss or punish them away.
Big Little Feelings sells online courses built around managing toddler behavior — covering tantrums, emotional outbursts, and building resilience — using brain-based parenting strategies. A signature promise of the brand is that the techniques are designed to work in under five minutes, which is part of why the courses spread quickly among exhausted parents.
Yes — alongside their flagship behavioral course, Big Little Feelings specifically markets a potty training course as one of their signature products. Both are described as "viral" courses, reflecting the strong word-of-mouth they've built within parent communities online.
The One Sleep Closer Chain is a visual countdown tool Big Little Feelings recommends to help toddlers understand time and anticipate an upcoming event, like a parent returning from a trip. Because young children's brains genuinely struggle with abstract concepts like days and hours, the physical chain gives them a concrete, tangible way to track a wait.
Deena Margolin is the licensed child therapist and co-founder of Big Little Feelings, frequently appearing in the duo's content alongside parent coach Kristin Gallant. She provides the clinical, brain-science angle to the brand and is often the face behind the technique explanations in their videos and course material.
Brain-based parenting means grounding discipline and guidance in how a child's developing brain actually works, rather than defaulting to traditional reward-and-punishment systems. Big Little Feelings uses this framework to explain why toddlers melt down neurologically and how parents can respond in ways that support long-term emotional development rather than just stopping the behavior in the moment.
The After Bedtime Studio is Big Little Feelings' playful name for the setup where the creators film content after their own kids have gone to sleep for the night. It has become an inside joke with their community — the "IYKYK" (if you know, you know) framing signals that longtime followers are in on the late-night filming routine.
Big Little Feelings has grown to over 3.5 million followers, with Instagram being their dominant platform by a wide margin. Their audience is overwhelmingly based in the United States and skews toward women in their mid-20s to mid-40s — precisely the demographic navigating the toddler years in real time.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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