United States
Bert Kreischer is a Tampa-born stand-up comedian, actor, and podcast host best known by the nickname 'The Machine' — derived from a signature story about his time at Florida State University that became one of the most replicated bits in modern stand-up.
Total Followers -0.0%
8.9M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
1.5M followers · 17% of audience
Engagement
2.5%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $43K–$99K / IG post
Kreischer's semi-autobiographical Netflix sitcom received a renewal, with his official production company noting the national press spotlight and growing cultural momentum around the show.
The six-part dark comedy, in which Kreischer plays a fictionalized version of himself navigating family life at an elite LA private school, drew mainstream press attention at premiere. Hollywood Reporter ran a feature interview tied to the launch.
Described as bringing "comedy, chaos, and Music City energy" to the live CBS special, it marked a notable mainstream TV crossover moment for Kreischer.
After kicking off in September 2025, Kreischer added a new wave of arena dates across the US and Canada running through mid-2026, including Rupp Arena, Heritage Bank Center, and the Beacon Theatre.
Filmed in his hometown of Tampa after a 140-city international arena run, all six taping shows sold out within 24 hours. The special covers topics including losing 45 lbs and getting parenting advice from Snoop Dogg.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +354 +0.0% | +0 +0.0% | +354 |
| Last 30 days | +0 +0.0% | -2127 -0.1% | +0 +0.0% | -2127 |
| Last 90 days | +10K +0.7% | -9216 -0.3% | +0 +0.0% | +816 |
| Last 365 days | +10K +0.7% | -9216 -0.3% | +0 +0.0% | +816 |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| BlueChew Sponsorship | Sponsored content | YouTube | Feb 2026 | — |
| HIMS Sponsorship | Sponsored content | YouTube | Dec 2025 | — |
| Momentous Sponsorship | Sponsored content | YouTube | Dec 2025 | — |
| BetterHelp Sponsorship | Sponsored content | YouTube | Dec 2025 | — |
| MANSCAPED Sponsorship | Sponsored content | YouTube | Dec 2025 | — |
| Poroso Vodka Alcohol / Spirits | Brand ambassador | Long-term | — | |
| Caldera Lab Men's Skincare | Brand ambassador | Long-term | — | |
| Netflix Streaming / Entertainment | Long-term partnership | YouTube | 2020–present | — |
Bert Kreischer is a Tampa-born stand-up comedian, actor, and podcast host best known by the nickname 'The Machine' — derived from a signature story about his time at Florida State University that became one of the most replicated bits in modern stand-up. He rose to mainstream attention after Rolling Stone profiled him as the face of FSU's party culture in the late 1990s, and has since built a multi-format media presence spanning Netflix specials, a touring live show, and a feature film adaptation of The Machine story released in 2023. His YouTube channel functions as a content hub for several recurring formats: Bertcast (a guest-driven podcast), Something's Burning (a celebrity cooking show), Open Tabs (a panel-style series), and travel vlogs that document life on the road between tour dates. He performs and presents with a deliberately unpolished, self-deprecating energy, and his shirtless stage persona has become one of the more recognizable affectations in American comedy.
Kreischer's audience skews heavily male and concentrates in the 18–34 age band, which makes him a natural fit for the sponsor categories that dominate his recent integrations — men's health platforms like HIMS and BlueChew, grooming brand MANSCAPED, performance supplement label Momentous, and mental-health service BetterHelp. The BetterHelp placement is notable given the broader 'men, go to therapy' cultural conversation his podcast engages with, signaling that brands see his platform as credible for reaching younger men on topics beyond pure entertainment. His wife LeeAnn Kreischer and longtime comedian peers (evident from Bertcast guests like Johnny Knoxville and Ryan Sickler) keep him embedded in overlapping comedy and lifestyle networks. With a Netflix presence, an active touring schedule, and a vodka partnership suggesting lifestyle extension, Kreischer is positioned less as a traditional stand-up and more as a broad-audience male-lifestyle personality whose brand appeal should remain durable as long as that core demographic continues to grow alongside him.
Bert Kreischer's content portfolio—spanning stand-up comedy, the Bertcast podcast, the culinary series Something's Burning, and travel vlogs—creates a natural fit for brands targeting English-speaking adult men in the men's health, spirits and beer, food and beverage, and lifestyle entertainment verticals. His audience is heavily male and concentrated in the 18–34 cohort, with the overwhelming majority located in the US, UK, and Canada, making him efficient for North American and English-language campaigns. Content cadence is high across YouTube, Instagram, and TikTok, with uploads every two to three days sustaining consistent platform presence; TikTok engagement notably outpaces typical norms for the comedy category. His recent sponsor roster confirms a well-established men's health and wellness positioning: integrations with MANSCAPED, HIMS, BlueChew, and Momentous all target the same male-skewing base, while a BetterHelp deal signals openness to mental wellness messaging—reinforced by podcast content featuring therapy-focused conversations. The active Poros Vodka partnership visible in his Instagram bio further validates receptiveness to spirits deals. Brands in men's personal care, supplements, alcohol, and comedy-adjacent entertainment represent the most strategically aligned buying opportunities.
Benchmark estimates for a creator at Bertkreischer's tier (Mega, 8.9M combined followers, United States). Pulled from CreatorDB's category benchmarks.
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The Machine is Bert Kreischer's most iconic stand-up bit, drawn from a real experience during his college years at Florida State University when he claims he got entangled with the Russian mob on a study-abroad trip and ended up robbing a train alongside them. The Russians allegedly gave him the nickname 'The Machine,' which has followed him ever since. The story circulated online years before social media was mainstream and became the foundation of his entire comedy identity.
Yes, the film The Machine — starring Bert Kreischer alongside Mark Hamill — is inspired by his legendary stand-up story about his encounter with the Russian mob during college. The movie takes action-comedy liberties well beyond the original bit, but Kreischer himself stars and produced it, staying close to the source material's spirit. It's the most direct translation of his signature story to a scripted format.
Bert Kreischer's shirtless performances are his single most recognizable trademark, born from a spontaneous early-career moment that audiences latched onto and he never abandoned. He has leaned into it as a core part of his 'Party Animal' persona, reinforcing the image of a comedian who doesn't take himself too seriously. At this point it's as inseparable from his brand as the Machine story itself.
Something's Burning is Bert Kreischer's YouTube cooking show where he attempts to prepare meals alongside comedian and celebrity guests, usually with chaotic results. It's one of three flagship series on his YouTube channel alongside Bertcast and Open Tabs, making his channel original programming rather than just a clip dump. The format combines food content with free-flowing stand-up-style conversation.
Bertcast is Bert Kreischer's long-running comedy podcast where he hosts fellow comedians, actors, and close friends for uncensored, wide-ranging conversations. Guests have included the likes of Johnny Knoxville, and the show is known for mirroring the loose, honest energy of his live performances. It's promoted across his YouTube channel and social platforms as one of his core content pillars.
Yes — Bert Kreischer is associated with Porosos Vodka, which he promotes directly in his Instagram bio under the hashtag #MakeFriends. The brand fits squarely within his 'Party Animal' persona and the social, drink-with-friends identity he's built over his career. It's one of the more naturally on-brand ventures for a comedian whose entire stage presence revolves around partying and camaraderie.
Lee Ann Kreischer is Bert's wife and a recognizable figure in comedy circles in her own right, known for hosting the podcast Wife of the Party. The couple have two daughters together and Lee Ann appears regularly in Bert's vlogs, podcasts, and social content. She is tagged directly in his Instagram posts and is a recurring voice in conversations about his family life on the Bertcast.
Bert Kreischer has released multiple stand-up specials on Netflix, with Free Bert being his most recently promoted, listed directly in his social media bios. Earlier specials including Secret Time, Hey Big Boy, and Razzle Dazzle are also on the platform, making Netflix the primary home for his stand-up work. Between the specials and The Machine film, he has one of the deeper Netflix footprints of any touring stand-up comedian.
Bert Kreischer's sponsorship roster includes MANSCAPED, BlueChew, HIMS, BetterHelp, and Momentous, all of which have appeared as dedicated YouTube integrations. The mix of men's grooming, wellness, and mental health brands maps closely to his predominantly male audience and his own candid, self-deprecating humor about those exact topics. His texting platform and Porosos Vodka association round out the commercial side of his brand.
Combined across YouTube, Instagram, and TikTok, Bert Kreischer's following comfortably places him in the Mega creator tier, with a total audience well into the multi-millions. His TikTok and Instagram accounts each carry substantial standalone audiences, while YouTube anchors his longer-form shows and podcast clips. His engagement runs above the comedy category average, which is a strong signal at his scale.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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