Benito Antonio Martínez Ocasio — known professionally as Bad Bunny — emerged from Vega Baja, Puerto Rico, uploading early recordings to SoundCloud while working as a supermarket bagger before his Latin trap and reggaeton tracks gained serious traction.
Total Followers +0.0%
106.9M
Across YouTube, Instagram
Primary Platform
YouTube
53.1M followers · 50% of audience
Engagement
—
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $430K–$968K / IG post
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | +101K +0.2% | -96836 -0.2% | +0 +0.0% | +4K |
| Last 90 days | +303K +0.6% | -166774 -0.3% | +0 +0.0% | +136K |
| Last 365 days | +303K +0.6% | -166774 -0.3% | +0 +0.0% | +136K |
Daily follower snapshots from CreatorDB's longitudinal index.
Benito Antonio Martínez Ocasio — known professionally as Bad Bunny — emerged from Vega Baja, Puerto Rico, uploading early recordings to SoundCloud while working as a supermarket bagger before his Latin trap and reggaeton tracks gained serious traction. His deliberately raw vocal style and refusal to dilute his Puerto Rican identity set him apart in a crowded genre, and successive album cycles expanded his reach across the entire Spanish-speaking world. The 2025 project "DeBÍ TiRAR MáS FOToS" became the first fully Spanish-language album to win the GRAMMY Award for Album of the Year, and his Apple Music Super Bowl LX Halftime Show performance in February 2026 confirmed his standing as a mainstream global event-level act without repositioning away from his roots.
His combined following across YouTube and Instagram runs into the tens of millions, with an 18–34-year-old core concentrated heavily in Mexico, Argentina, and Spain — a distribution that mirrors the geographic breadth of Latin music's global moment. Instagram engagement at his scale is notably elevated, pointing to an unusually active fan community rather than passive subscribers. His brand rate card sits at the top tier of the music creator market, with partnership opportunities spanning fashion, lifestyle, and entertainment categories. As a seven-time GRAMMY winner with a Super Bowl headlining credit already logged in his mid-career, his trajectory increasingly positions him as a cultural institution within Latin music rather than simply a hitmaker.
Badbunnypr reaches an audience concentrated in PRI primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. As a music creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around —, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows music content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For PRI-focused brands in music and related categories, Badbunnypr offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Badbunnypr's tier (Mega, 106.9M combined followers, PRI). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Bad Bunny's real name is Benito Antonio Martínez Ocasio. He was born and raised in Vega Baja, Puerto Rico, and adopted the stage name Bad Bunny before breaking through as one of the most-streamed artists on the planet.
Yes — "DeBÍ TiRAR MáS FOToS" made history as the first fully Spanish-language album ever to win the GRAMMY® for Album of the Year. The win reshaped the global conversation around Latin music and is widely considered a turning point for Spanish-language artistry in mainstream award spaces.
"DeBÍ TiRAR MáS FOToS" translates roughly to "I Should Have Taken More Photos" in English. The title reflects a running theme of nostalgia and the importance of cherishing moments, which carries through the album's visuals and lyrical content.
Yes, Bad Bunny headlined the Apple Music Super Bowl LX Halftime Show in the Bay Area in February 2026. It was one of the most anticipated halftime performances in recent years given his record-breaking standing as a global Latin artist.
Bad Bunny sings almost entirely in Spanish, a deliberate choice that has become central to his identity and his vocal advocacy for Spanish-language artistry worldwide. Despite releasing very little English-language content, he consistently ranks as one of the most-streamed artists globally, making him a symbol that language is no barrier to mainstream success.
Yes, Bad Bunny has appeared in WWE programming and competed in matches, most notably at WrestleMania 37 in 2021 where he performed in a tag team match. His involvement was widely praised and helped bridge his massive music fanbase with professional wrestling audiences.
Yes, Bad Bunny has an ongoing creative partnership with Adidas that has produced multiple highly sought-after sneaker collaborations, including several Forum Buckle Low designs. His drops have routinely sold out instantly and commanded significant premiums on the resale market.
Yes, Bad Bunny made history in 2023 as the first Latino artist to headline the Coachella Valley Music and Arts Festival. The performance drew enormous global viewership on livestreams and was widely discussed as a landmark moment for Latin music on the festival circuit.
Bad Bunny has won seven GRAMMY® Awards, including the historic Album of the Year win for "DeBÍ TiRAR MáS FOToS." His total makes him one of the most decorated Latin artists in the award's history.
Bad Bunny is from Vega Baja, Puerto Rico, and has made his island roots a defining pillar of his public identity — his own bio states he remains "unapologetically rooted in Puerto Rico." From referencing Puerto Rican slang and landscapes in his music to publicly advocating for the island, his cultural pride is inseparable from his artistry.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@badbunnypr · YouTube
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