Badbunnypr is a creator with a presence on YouTube (53,100,000 followers), Instagram (53,797,957 followers), based in PRI.
Total Followers -0.2%
106.8M
Across YouTube, Instagram
Primary Platform
YouTube
53.2M followers · 50% of audience
Engagement
5.1%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $429K–$965K / IG post
The Puerto Rican superstar continued his annual Met Gala tradition, this year presenting a futuristic, aged take on his own persona.
Performing in the Bay Area, the show marked the first Super Bowl halftime performance predominantly in Spanish, completing a historic run alongside his Grammy wins that same month.
At the 68th Grammy Awards, Bad Bunny beat out Kendrick Lamar, Sabrina Carpenter, and others for the top prize, also taking home Best Música Urbana Album and Best Global Music Performance.
'DeBÍ TiRAR MáS FOToS' claimed the Latin Recording Academy's top prize — his first-ever win in a major Latin Grammy category despite entering the night with a dozen prior trophies.
The tour — his return to Europe for the first time since 2019 and to Latin America since 2022 — includes first-ever stadium dates in the UK (Tottenham Hotspur Stadium) and his debut shows in Brazil, Australia, and Japan.
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | +0 +0.0% | -225090 -0.4% | +0 +0.0% | -225090 |
| Last 90 days | +202K +0.4% | -428743 -0.8% | +0 +0.0% | -226583 |
| Last 365 days | +202K +0.4% | -428743 -0.8% | +0 +0.0% | -226583 |
Daily follower snapshots from CreatorDB's longitudinal index.
Badbunnypr is a creator with a presence on YouTube (53,100,000 followers), Instagram (53,797,957 followers), based in PRI. Their content sits in the music space. Their YouTube bio reads: "Bad Bunny is a multi-platinum global artist and 7x GRAMMY® winner who has redefined Spanish-language artistry worldwide, remaining unapologetically rooted in Puerto Rico. "DeBÍ TiRAR MáS FOToS" became the first fully Spanish-language album". The full audience and engagement breakdown is below.
Badbunnypr reaches an audience concentrated in PRI primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. As a music creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 5.2%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows music content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For PRI-focused brands in music and related categories, Badbunnypr offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Badbunnypr's tier (Mega, 106.8M combined followers, PRI). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Bad Bunny's real name is Benito Antonio Martínez Ocasio. He was born and raised in Vega Baja, Puerto Rico, and adopted the stage name Bad Bunny before breaking through as one of the most-streamed artists on the planet.
Yes — "DeBÍ TiRAR MáS FOToS" made history as the first fully Spanish-language album ever to win the GRAMMY® for Album of the Year. The win reshaped the global conversation around Latin music and is widely considered a turning point for Spanish-language artistry in mainstream award spaces.
"DeBÍ TiRAR MáS FOToS" translates roughly to "I Should Have Taken More Photos" in English. The title reflects a running theme of nostalgia and the importance of cherishing moments, which carries through the album's visuals and lyrical content.
Yes, Bad Bunny headlined the Apple Music Super Bowl LX Halftime Show in the Bay Area in February 2026. It was one of the most anticipated halftime performances in recent years given his record-breaking standing as a global Latin artist.
Bad Bunny sings almost entirely in Spanish, a deliberate choice that has become central to his identity and his vocal advocacy for Spanish-language artistry worldwide. Despite releasing very little English-language content, he consistently ranks as one of the most-streamed artists globally, making him a symbol that language is no barrier to mainstream success.
Yes, Bad Bunny has appeared in WWE programming and competed in matches, most notably at WrestleMania 37 in 2021 where he performed in a tag team match. His involvement was widely praised and helped bridge his massive music fanbase with professional wrestling audiences.
Yes, Bad Bunny has an ongoing creative partnership with Adidas that has produced multiple highly sought-after sneaker collaborations, including several Forum Buckle Low designs. His drops have routinely sold out instantly and commanded significant premiums on the resale market.
Yes, Bad Bunny made history in 2023 as the first Latino artist to headline the Coachella Valley Music and Arts Festival. The performance drew enormous global viewership on livestreams and was widely discussed as a landmark moment for Latin music on the festival circuit.
Bad Bunny has won seven GRAMMY® Awards, including the historic Album of the Year win for "DeBÍ TiRAR MáS FOToS." His total makes him one of the most decorated Latin artists in the award's history.
Bad Bunny is from Vega Baja, Puerto Rico, and has made his island roots a defining pillar of his public identity — his own bio states he remains "unapologetically rooted in Puerto Rico." From referencing Puerto Rican slang and landscapes in his music to publicly advocating for the island, his cultural pride is inseparable from his artistry.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@badbunnypr · YouTube
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