Australia
Andy Cooks is the handle of Andy Hearnden, a New Zealand-born, Australia-based professional chef who traded restaurant kitchens for a camera and built one…
Total Followers +0.1%
16.9M
Across TikTok, YouTube, Instagram
Primary Platform
TikTok
6M followers · 36% of audience
Engagement
5.9%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $56K–$131K / IG post
Andy Hearnden made guest appearances on MasterChef Australia in both the 2025 and 2026 seasons, cementing his profile as a recognisable culinary figure beyond social media.
The New Zealand lifestyle publication interviewed Hearnden on his journey from professional chef to digital phenomenon, noting his global audience of over 15 million across YouTube, Instagram, and TikTok built in just four years.
Suntory Oceania tapped Hearnden for a multi-channel campaign created by agency It's Friday, making him the face of the leading RTD canned coffee brand across the Oceania market.
| Window | TikTok | YouTube | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +5K +0.1% | +5K |
| Last 30 days | +0 +0.0% | +0 +0.0% | +24K +0.5% | +24K |
| Last 90 days | +0 +0.0% | +50K +0.8% | +77K +1.7% | +127K |
| Last 365 days | +0 +0.0% | +50K +0.8% | +77K +1.7% | +127K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Squarespace Sponsorship | Sponsored content | YouTube | Apr 2026 | — |
| Made In Cookware Sponsorship | Sponsored content | YouTube | Nov 2025 | — |
| KitchenAid Sponsorship | Sponsored content | YouTube | Jun 2025 | — |
Andy Cooks is the handle of Andy Hearnden, a New Zealand-born, Australia-based professional chef who traded restaurant kitchens for a camera and built one of the more credible cooking presences on short-form video. His origin story is unusually direct: he left school in Year 10, enrolled himself in culinary school, and went on to work in professional kitchens across Auckland, London, Sydney, and Melbourne before pivoting to content creation. That background gives his videos a technical grounding that most food creators lack — knife skills, stocks, and proper technique sit alongside genuinely approachable recipes like rice cooker banana bread or homemade hot honey. The tone is casual and self-aware rather than instructional, which helps explain why an audience dominated by younger women in the 18–34 bracket keeps his TikTok engagement well above category norms.
Andy's reach spans TikTok, YouTube, and Instagram, with his combined following in the tens of millions and his strongest momentum on Instagram, where steady growth continues. His audience skews heavily toward the United States, United Kingdom, and Australia, giving him genuine cross-market appeal for food and lifestyle brands. Sponsor relationships with Made In Cookware and KitchenAid signal that premium kitchenware companies see him as a credible product-fit rather than a lifestyle proxy — his chef credentials do real work here. Squarespace integrations suggest he also attracts broader digital-economy advertisers looking for reach among younger professional audiences. As the food creator space becomes more crowded, Hearnden's culinary training and consistent output position him durably at the intersection of aspirational cooking and everyday practicality — a combination that tends to age well with audiences and retain brand interest across economic cycles.
Andy Cooks is a natural fit for kitchenware, cookware, and food-adjacent brands, anchored by a professional-chef backstory that lends credibility to both premium and accessible product integrations. The audience concentrates in core English-speaking markets — the US, Australia, and the UK — skewing toward younger adult women, a profile that suits grocery, meal-kit, and home-kitchen brands. Content cadence is consistent across TikTok and Instagram, with engagement running materially above category norms, signaling an actively invested community rather than passive scrollers. Verified partnerships with KitchenAid, Made In Cookware, and Squarespace confirm appeal across premium kitchen hardware and lifestyle-tools categories, with cross-platform scale making integrated multi-format campaigns viable.
Benchmark estimates for a creator at Andy Cooks's tier (Mega, 16.9M combined followers, Australia). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Andy Cooks' real name is Andy Hearnden. He built his social media brand around the 'Andy Cooks' handle, which fits naturally with his professional chef background and the accessible recipe content he posts across TikTok, YouTube, and Instagram.
Andy Cooks is a trained professional chef, not a home cook. After deciding he was a terrible student, he unenrolled himself from school at year 10 and enrolled himself into chef school in New Zealand, going on to work in restaurants across Auckland, London, Sydney, and Melbourne before building his online presence.
Yes — Andy Cooks has spoken openly about unenrolling himself from school at year 10 because he felt it wasn't working for him, then immediately enrolling in chef school. That unconventional early decision led directly to the professional kitchen career underpinning everything he teaches online.
Before building his social media following, Andy Cooks worked in restaurants across Auckland, London, Sydney, and Melbourne. That span of professional kitchens across multiple countries is a big part of what distinguishes his technique and food knowledge from typical online recipe creators.
Andy Cooks grew up in New Zealand, where he also trained at chef school and started his restaurant career in Auckland. He later moved to Australia, which is where he is now based, though his audience is largest in the United States.
Yes, and it's one of Andy Cooks' most-shared recipe hacks. His rice cooker banana bread uses overripe bananas, eggs, and milk, producing a moist loaf without a conventional oven — the kind of clever, low-barrier technique that regularly sends his content viral well beyond his core following.
'Babes' is the nickname Andy Cooks uses for his partner when referencing her in videos and captions. Posts like his dumpling-and-noodles video — captioned 'this is what I eat when Babes isn't home' — give his content a casual, personal tone that resonates with his audience beyond just the recipes.
Yes, Andy Cooks has released a cookbook that translates his online recipes into a physical format. It's a natural extension of a brand built around teaching home cooks professional-level food in an accessible way.
Andy Cooks has run sponsored campaigns with Made In Cookware, KitchenAid, and Squarespace. The cookware and kitchen appliance partnerships align directly with his content, making them among the more credible fit-to-creator brand deals in the food space.
Andy Cooks' biggest audience is in the United States, which accounts for a much larger share of his following than Australia despite his New Zealand roots and Australian base. His content — approachable recipes, professional technique, and viral hacks — appeals broadly to English-speaking home cooks, and TikTok's algorithm distributes that content globally based on engagement rather than geography.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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