Last updated just now · Jun 17, 2026, 8:51 AM
Food & Cooking Australia

Andy Cooks

Full Creator Stats Live · Updated 2026-06-17

Andy Cooks is the handle of Andy Hearnden, a New Zealand-born, Australia-based professional chef who traded restaurant kitchens for a camera and built one…

NicheFood & Cooking TierMega Engagement5.9%

Total Followers +0.1%

16.9M

Across TikTok, YouTube, Instagram

Primary Platform

TikTok

6M followers · 36% of audience

Engagement

5.9%

vs. 1.5% category median

Sponsorship Tier

Mega

Est. $56K–$131K / IG post

Recent news · 3 items

Performance Across Platforms

Updated 2026-06-17
PlatformFollowers30d GrowthEngagementPosts / wkLast upload
TikTok 6,000,000 +0 5.9% 4.2 4 days ago
YouTube 6,190,000 +0 3.5% 3 1 months ago
Instagram 4,668,207 +24K 2.2% 4.2 1 day ago

Growth Trend

Last 365 days
WindowTikTokYouTubeInstagramCombined
Last 7 days +0 +0.0% +0 +0.0% +5K +0.1% +5K
Last 30 days +0 +0.0% +0 +0.0% +24K +0.5% +24K
Last 90 days +0 +0.0% +50K +0.8% +77K +1.7% +127K
Last 365 days +0 +0.0% +50K +0.8% +77K +1.7% +127K

Audience Demographics

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4.4M4.9M5.4M5.9M6.4M Jun 18Sep 17Dec 17Mar 18Now
Click a platform to toggle · hover the dots for exact values

Daily follower snapshots from CreatorDB's longitudinal index.

Recent Brand Partnerships

Last 12 months · sponsored content only
BrandTypePlatformDatePerformance vs. baseline
Sponsored content YouTube Apr 2026
Sponsored content YouTube Nov 2025
Sponsored content YouTube Jun 2025
Background

About Andy Cooks

Andy Cooks is the handle of Andy Hearnden, a New Zealand-born, Australia-based professional chef who traded restaurant kitchens for a camera and built one of the more credible cooking presences on short-form video. His origin story is unusually direct: he left school in Year 10, enrolled himself in culinary school, and went on to work in professional kitchens across Auckland, London, Sydney, and Melbourne before pivoting to content creation. That background gives his videos a technical grounding that most food creators lack — knife skills, stocks, and proper technique sit alongside genuinely approachable recipes like rice cooker banana bread or homemade hot honey. The tone is casual and self-aware rather than instructional, which helps explain why an audience dominated by younger women in the 18–34 bracket keeps his TikTok engagement well above category norms.

Andy's reach spans TikTok, YouTube, and Instagram, with his combined following in the tens of millions and his strongest momentum on Instagram, where steady growth continues. His audience skews heavily toward the United States, United Kingdom, and Australia, giving him genuine cross-market appeal for food and lifestyle brands. Sponsor relationships with Made In Cookware and KitchenAid signal that premium kitchenware companies see him as a credible product-fit rather than a lifestyle proxy — his chef credentials do real work here. Squarespace integrations suggest he also attracts broader digital-economy advertisers looking for reach among younger professional audiences. As the food creator space becomes more crowded, Hearnden's culinary training and consistent output position him durably at the intersection of aspirational cooking and everyday practicality — a combination that tends to age well with audiences and retain brand interest across economic cycles.

Brand fit

Why brands partner

Andy Cooks is a natural fit for kitchenware, cookware, and food-adjacent brands, anchored by a professional-chef backstory that lends credibility to both premium and accessible product integrations. The audience concentrates in core English-speaking markets — the US, Australia, and the UK — skewing toward younger adult women, a profile that suits grocery, meal-kit, and home-kitchen brands. Content cadence is consistent across TikTok and Instagram, with engagement running materially above category norms, signaling an actively invested community rather than passive scrollers. Verified partnerships with KitchenAid, Made In Cookware, and Squarespace confirm appeal across premium kitchen hardware and lifestyle-tools categories, with cross-platform scale making integrated multi-format campaigns viable.

Estimated Rate Card

Benchmark estimates for a creator at Andy Cooks's tier (Mega, 16.9M combined followers, Australia). Pulled from CreatorDB's category benchmarks.

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Frequently Asked Questions

What is Andy Cooks' real name?

Andy Cooks' real name is Andy Hearnden. He built his social media brand around the 'Andy Cooks' handle, which fits naturally with his professional chef background and the accessible recipe content he posts across TikTok, YouTube, and Instagram.

Is Andy Cooks a real chef or just a home cook?

Andy Cooks is a trained professional chef, not a home cook. After deciding he was a terrible student, he unenrolled himself from school at year 10 and enrolled himself into chef school in New Zealand, going on to work in restaurants across Auckland, London, Sydney, and Melbourne before building his online presence.

Did Andy Cooks really drop out of school to go to chef school?

Yes — Andy Cooks has spoken openly about unenrolling himself from school at year 10 because he felt it wasn't working for him, then immediately enrolling in chef school. That unconventional early decision led directly to the professional kitchen career underpinning everything he teaches online.

What restaurants did Andy Cooks work in before going viral?

Before building his social media following, Andy Cooks worked in restaurants across Auckland, London, Sydney, and Melbourne. That span of professional kitchens across multiple countries is a big part of what distinguishes his technique and food knowledge from typical online recipe creators.

Where is Andy Cooks from and where does he live now?

Andy Cooks grew up in New Zealand, where he also trained at chef school and started his restaurant career in Auckland. He later moved to Australia, which is where he is now based, though his audience is largest in the United States.

Can you actually bake banana bread in a rice cooker like Andy Cooks does?

Yes, and it's one of Andy Cooks' most-shared recipe hacks. His rice cooker banana bread uses overripe bananas, eggs, and milk, producing a moist loaf without a conventional oven — the kind of clever, low-barrier technique that regularly sends his content viral well beyond his core following.

Who is 'Babes' in Andy Cooks' TikTok videos?

'Babes' is the nickname Andy Cooks uses for his partner when referencing her in videos and captions. Posts like his dumpling-and-noodles video — captioned 'this is what I eat when Babes isn't home' — give his content a casual, personal tone that resonates with his audience beyond just the recipes.

Does Andy Cooks have a cookbook?

Yes, Andy Cooks has released a cookbook that translates his online recipes into a physical format. It's a natural extension of a brand built around teaching home cooks professional-level food in an accessible way.

What brands has Andy Cooks partnered with?

Andy Cooks has run sponsored campaigns with Made In Cookware, KitchenAid, and Squarespace. The cookware and kitchen appliance partnerships align directly with his content, making them among the more credible fit-to-creator brand deals in the food space.

Why does Andy Cooks have more US fans than Australian fans even though he's from New Zealand?

Andy Cooks' biggest audience is in the United States, which accounts for a much larger share of his following than Australia despite his New Zealand roots and Australian base. His content — approachable recipes, professional technique, and viral hacks — appeals broadly to English-speaking home cooks, and TikTok's algorithm distributes that content globally based on engagement rather than geography.

How this page is built

Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →

Data refreshed Jun 17, 2026, 8:51 AM · Slug: andy-cooks

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