United States
Andrew McKenna is a University of Georgia-based creator who built a cross-platform following by documenting the unfiltered realities of college life.…
Total Followers +0.6%
1M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
139K followers · 14% of audience
Engagement
5.7%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $4.5K–$11K / IG post
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +906 +0.3% | +0 +0.0% | +906 |
| Last 30 days | +4K +3.0% | +2K +0.5% | +0 +0.0% | +6K |
| Last 90 days | +17K +12.1% | +7K +2.4% | +0 +0.0% | +24K |
| Last 365 days | +17K +12.1% | +7K +2.4% | +0 +0.0% | +24K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| biolifeplasmaservices Sponsorship | Sponsored content | Dec 2025 | — | |
| JBL Electronics / Audio | Brand ambassador | TikTok | Long-term | — |
| Project Unloaded Nonprofit / Social Cause | Sponsored content | TikTok | 2024–2025 | — |
Andrew McKenna is a University of Georgia-based creator who built a cross-platform following by documenting the unfiltered realities of college life. Self-described as the 'UGA TikTok guy,' he found his footing on short-form video before expanding to Instagram Reels and YouTube, accumulating a combined audience in the millions. His content formula centers on POV sketches and relatable observational humor drawn from genuine college experiences — internship stress, lakehouse weekends, dining hall disasters — with captions and titles that lean heavily on shared recognition. As his YouTube bio notes, 'most of my videos have some truth to them,' and that grounded authenticity is the engine behind engagement rates that sit well above category medians, particularly on TikTok where his audience interaction is especially strong.
McKenna's audience skews young and roughly even across gender lines, with a core demographic of 18-to-34-year-olds — a profile that maps closely to the college and young-professional market. This demographic alignment has made him a natural fit for campus-facing brand programs; his partnerships with JBL's campus initiative and YouSnug reflect lifestyle and consumer-electronics categories that resonate naturally within his content rather than reading as interruptions. A partnership with Project Unloaded, a gun-violence prevention organization, adds a cause-marketing dimension that broadens his brand surface beyond pure entertainment. As his college years wind down, his positioning will depend on how well he transitions the 'college relatable' identity into early-career and post-graduation content — a pivot many creators in this lane struggle to navigate, but one his established comedic voice gives him the foundation to attempt.
Andrew McKenna fits squarely in the college lifestyle and Gen Z consumer space, producing relatable humor, POV sketches, and student-experience content that maps cleanly onto brands in tech accessories, CPG, health services, student financial products, and casual apparel. His audience is heavily US-concentrated with meaningful reach into UK and Canadian English-speaking markets, skews toward the 18–24 core, and is nearly gender-balanced — a rare combination for campus-focused creators. Daily posting cadence across TikTok and Instagram, paired with TikTok engagement running well above category norms, points to high content stickiness. Hashtag records confirm executed deals with JBL (campus audio tech) and BioLife Plasma Services, showing comfort integrating both consumer-product and service-category sponsors into native college humor formats.
Benchmark estimates for a creator at Andrew McKenna's tier (Macro, 1M combined followers, United States). Pulled from CreatorDB's category benchmarks.
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Andrew McKenna attends the University of Georgia (UGA), which he calls out directly in his Instagram bio as the "UGA TikTok guy." His entire content brand is built around documenting the real highs and lows of being a UGA student.
Andrew McKenna describes his content as having "truth to them," which he says is the core reason they're funny. The situations are played up for comedy, but they're grounded in genuine college experiences — internship stress, pool days, spring break — that his audience actually lives through.
He built his following by making relatable, POV-style sketch comedy rooted in everyday life at the University of Georgia. His Instagram bio actually uses the phrase "UGA TikTok guy," showing how his campus identity became his defining creator brand from the start.
Andrew McKenna makes short-form POV and sketch comedy videos about the shared realities of college life — internships, dating, spring break, lake houses, and everyday campus situations. His humor leans into "guys be like" and "we've all been there" scenarios aimed squarely at a college-age crowd.
JBL has partnered with Andrew McKenna through their JBL Campus program, which is specifically designed to reach college students through campus-focused creators. He has tagged both #jblpartner and #jblcampus in sponsored posts, making it one of his more visible ongoing brand relationships.
Project Unloaded is a non-profit initiative aimed at reducing gun violence among young Americans by challenging the cultural myth that guns make people safer. Andrew McKenna partnered with them — using #projectunloadedpartner in his content — likely because their youth-focused message is a natural match for his college-age audience.
Yes, Andrew McKenna has produced sponsored content for BioLife Plasma Services, the national plasma donation network. It's a fitting college-creator partnership since plasma donation is one of the most talked-about ways for students to earn extra money between classes.
He grew by leaning into truth-based humor about experiences every college student shares — the kind of content people repost because it feels like their own life. His TikTok engagement runs well above the category average, a strong signal that the format and subject matter genuinely resonate rather than just reaching a passive audience.
Andrew McKenna also posts regularly on Instagram and YouTube, covering Reels and longer-form video content respectively. TikTok is his largest platform by follower count, but he maintains a daily presence across all three.
The 18–24 age group makes up the largest share of his audience, lining up almost exactly with the college demographic his content is built around. The majority of his viewers are based in the United States, making him a tight fit for brands looking to reach American college students.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@andrew_mckenna · YouTube
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