United States
Amy Myers is a functional medicine physician whose YouTube and Instagram content stems directly from her own health history — she developed Graves' disease, found conventional treatment inadequate, and rebuilt her health through root-cause interventions.
Total Followers +0.1%
192K
Across YouTube, Instagram
Primary Platform
YouTube
30K followers · 16% of audience
Engagement
4.8%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $3.2K–$8.1K / IG post
Amy Myers MD's e-commerce brand rolled out a full brand refresh — updated product packaging, a redesigned site with easier navigation, and lower prices across its 50+ physician-formulated supplements, now also available on Amazon.
The outlet has recognized Dr. Myers as a notable female leader in wellness/e-commerce for 2024, 2025, and 2026, citing her brand's reach across 140+ countries.
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | +201 +0.7% | +64 +0.0% | +0 +0.0% | +265 |
| Last 90 days | +404 +1.3% | -32 -0.0% | +0 +0.0% | +372 |
| Last 365 days | +404 +1.3% | -32 -0.0% | +0 +0.0% | +372 |
Daily follower snapshots from CreatorDB's longitudinal index.
Amy Myers is a functional medicine physician whose YouTube and Instagram content stems directly from her own health history — she developed Graves' disease, found conventional treatment inadequate, and rebuilt her health through root-cause interventions. That personal arc underpins two New York Times bestselling books, The Autoimmune Solution and The Thyroid Connection, and shapes a content style that blends clinical authority with patient empathy: counterintuitive hooks around leaky gut, SIBO, candida overgrowth, and thyroid dysfunction paired with deeper educational explanations aimed at a health-motivated general audience navigating chronic illness.
Beyond content creation, Myers has built a direct-to-consumer supplement brand formulated around the same protocols she teaches — an integration of practitioner, author, educator, and product founder that is relatively uncommon in the health creator space and signals a business model less dependent on traditional sponsorships. Her audience skews slightly female, concentrates among adults in their mid-twenties to mid-forties, and is predominantly North American. YouTube engagement runs well above category median, indicating an actively invested subscriber base rather than passive browsers — a quality signal that supports premium wellness and functional-nutrition partnerships as functional medicine continues its gradual move from alternative niche into mainstream health conversation.
Amymyersmd reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. Their sponsorship history skews toward Health & Wellness / Supplements, a clear signal of fit for brands in those categories. Demonstrated partners include Amy Myers MD (supplements). Engagement on YouTube runs around 4.8%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows health content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Health & Wellness / Supplements and related categories, Amymyersmd offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Amymyersmd's tier (Mid, 192K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Yes, Amy Myers has publicly shared that she was diagnosed with Graves' disease — an autoimmune thyroid condition — while she was still in medical school. Her experience of conventional medicine failing to address the root cause of her illness is the origin story behind her entire functional medicine mission and both of her books.
She is a two-time New York Times bestselling author. Her books are The Autoimmune Solution and The Thyroid Connection, both of which lay out her functional medicine framework for reversing chronic illness through diet, gut health, and addressing environmental root causes rather than managing symptoms with medication.
Amy Myers holds an MD and completed conventional physician training before transitioning to functional medicine. Unlike many voices in the online wellness space, she is a trained physician whose practice centers on identifying the root causes of autoimmune and chronic illness — not suppressing symptoms with prescription drugs.
Her supplement brand operates under the tagline Protocols Formulated to Heal™, founded under her @dramymyers identity. The line is specifically built around gut-focused conditions she covers in her content, including leaky gut, candida, SIBO, autoimmunity, and thyroid health.
She explains that foods widely considered nutritious — certain vegetables, grains, or legumes — can still inflame a damaged gut lining or feed harmful bacteria during the healing phase. Her core argument is that fixing leaky gut requires identifying your personal gut triggers, not just switching to a generally clean diet.
She treats mold as a serious and often overlooked environmental toxin that can silently drive chronic illness, autoimmune flares, and gut dysfunction. She has covered mold hiding in unexpected household locations and has personally spoken about living near wildfire smoke in New Mexico — both examples of how environmental toxins factor into her root-cause framework.
She argues that many people are suppressing the stomach acid they actually need — acid that is essential for breaking down food, absorbing key nutrients, and keeping harmful bacteria from colonizing the gut. In her view, widespread over-reliance on antacids and acid blockers contributes to gut problems rather than solving them.
Yes, SIBO and candida are two of the conditions she addresses most specifically, both through dedicated content and her supplement line. She covers their overlapping symptoms, dietary approaches, and targeted protocols for reducing bacterial overgrowth and yeast imbalances — making them signature topics across her YouTube and Instagram content.
Amy Myers is based in New Mexico — she has mentioned living within 15 miles of the Fijoles, NM area in her content. Her practice, supplement brand, and educational content operate largely online, giving her reach well beyond the US to audiences in the UK, Canada, and other countries.
She is active on YouTube and Instagram. Her YouTube channel hosts longer-form educational videos on functional medicine, autoimmunity, and gut health, while her Instagram focuses on shorter tips, supplement education, and direct audience engagement around SIBO, leaky gut, and thyroid health.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@amymyersmd · YouTube
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