United States
Amaury Guichon is a French pastry chef and chocolatier who built a massive cross-platform following by turning chocolate sculpting into a spectator sport.…
Total Followers +0.4%
70.3M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
23.3M followers · 33% of audience
Engagement
2.2%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $187K–$411K / IG post
The new Food Network competition series premiered March 9, 2026, with Guichon serving as one of a rotating panel of guest judges alongside Duff Goldman and other baking legends.
The series aired June–July 2025, with Guichon in the judging seat for the full run of the show.
Guichon reprised his role as judge alongside Melissa Leong for the second series of the MasterChef Australia spin-off, which premiered October 14, 2024 and concluded with a grand finale on November 24, 2024.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +26K +0.1% | +0 +0.0% | +26K |
| Last 30 days | +203K +0.9% | +88K +0.5% | +0 +0.0% | +291K |
| Last 90 days | +408K +1.8% | +142K +0.8% | +0 +0.0% | +550K |
| Last 365 days | +408K +1.8% | +142K +0.8% | +0 +0.0% | +550K |
Daily follower snapshots from CreatorDB's longitudinal index.
Amaury Guichon is a French pastry chef and chocolatier who built a massive cross-platform following by turning chocolate sculpting into a spectator sport. Trained in France and working professionally across Europe before relocating to Las Vegas, he founded the School of Pastry Design, a professional culinary institution that reflects his commitment to the craft beyond social media. His profile expanded significantly after hosting Netflix's 'School of Chocolate' in 2021, which introduced his work to mainstream audiences worldwide. Across YouTube, Instagram, and TikTok — where he is uniformly branded 'The Chocolate Guy' — Guichon posts process-driven videos of himself constructing hyperrealistic chocolate sculptures: life-size pencils, oversized croissants, Star Wars characters, seasonal dragons, and detailed pop culture figures that blur the line between pastry and fine art.
His content sits at the intersection of food craft, visual art, and entertainment, which explains both his broad demographic appeal and the diversity of brands willing to partner with him — ranging from Bailey's Irish Cream on the food-and-beverage side to Warner Bros. for a LEGO Batman campaign, signaling that he functions as a cultural collaborator rather than a pure culinary channel. His audience skews slightly female and concentrates heavily in the 18–34 age band, with the overwhelming majority based in English-speaking markets. Engagement rates across his platforms run above category norms, particularly on Instagram and TikTok, suggesting strong retention among core followers despite a mega-tier audience size. As chocolate sculpting and pastry art continue gaining traction as standalone content genres, Guichon is well positioned as the default reference point in that space — a chef whose brand identity is built on craft precision rather than personality-driven entertainment.
Amaury Guichon reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a food creator they map naturally to brands targeting that space. Engagement on YouTube runs around 2.2%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Amaury Guichon's tier (Mega, 70.3M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Amaury Guichon was born in France and grew up in Switzerland, where he trained as a pastry chef before eventually moving to the United States. His European culinary foundation explains the classical fine-pastry precision behind his chocolate work. He is now based in Las Vegas, Nevada.
Yes — Amaury Guichon hosted School of Chocolate on Netflix, a competition series where amateur bakers tackled professional-level chocolate challenges under his guidance. The show introduced him to a mainstream television audience far beyond his social media following and cemented his reputation as one of the world's leading chocolatiers.
He runs The Pastry Academy by Amaury Guichon in Las Vegas, where aspiring pastry chefs train in chocolate and sugar work at a professional level. The school reflects his philosophy of treating chocolate as a fine-art medium, and it has become a destination for serious students of the craft.
Amaury Guichon adopted the label because his signature content is building hyper-realistic, large-scale sculptures made entirely from chocolate — things like life-size animals, mechanical objects, and pop-culture figures that look nothing like food until he cuts into them. It is the most efficient shorthand for what his channel delivers, which is why it leads his bio on YouTube, Instagram, and TikTok.
His pop-culture chocolate roster includes Grogu from Star Wars, Woody from Toy Story, and characters tied to Ratatouille, among others. He has also produced a sponsored build for the LEGO Batman franchise in partnership with Warner Bros. These pieces regularly go viral because the sculpting detail is nearly indistinguishable from the real characters.
Yes — to mark the Lunar New Year he built an elaborate chocolate dragon sculpture, which became one of his most-shared seasonal pieces. Cultural and holiday builds are a consistent thread running through his content alongside the pop-culture commissions.
He has partnered with Baileys US on paid sponsored content, producing branded posts that naturally pair the liqueur with his chocolate creations. It is one of the more organic brand fits in the food creator space, given how naturally the two products overlap in the dessert and gifting categories.
Yes — he created sponsored content with Warner Bros. tied to the release of LEGO Batman: Legacy of the Dark Knight, crafting a chocolate build to celebrate the game's launch. It is a good example of how major entertainment brands use his channel to generate share-worthy buzz around a new release.
Chocolate is his signature, but his content also covers classic pastry work — he has built an oversized chocolate chip croissant and crafted an edible pencil-shaped pastry box, among other creations. His European pastry training means he draws on the full range of sugar, dough, and confectionery techniques rather than chocolate sculpting alone.
Across YouTube, Instagram, and TikTok combined, Amaury Guichon has surpassed 70 million followers, placing him firmly in the Mega tier of food and entertainment creators. His engagement consistently runs above the category average, and TikTok alone accounts for his largest single-platform audience.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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