United States
Alix Earle is a New Jersey-born creator who built her following during her undergraduate years at the University of Miami, where candid "Get Ready With Me" videos established a format that resonated across a generation of beauty-lifestyle viewers.
Total Followers +0.1%
8.7M
Across TikTok, YouTube
Primary Platform
TikTok
8.3M followers · 96% of audience
Engagement
7.4%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. — / IG post
Months after Cooper publicly called Earle out on TikTok in April 2026, Earle confirmed to Time magazine she'll unpack her side of the story on her upcoming Netflix series.
Featured for her third consecutive year, Earle shot in Botswana for her 2026 cover feature — her first full cover after debuting as the magazine's inaugural digital cover star in 2024.
The show will offer an unfiltered look at Earle's life, featuring her blended family including sister Ashtin Earle and her wider friend group, premiering later in 2026.
Backed by Imaginary Ventures (also behind Skims), the brand launched with four SKUs co-developed with NYC dermatologist Dr. Kiran Mian and was teased via a months-long cryptic social campaign.
TIME recognised Earle among 100 of the world's most influential online creators in its first-ever TIME100 Creators edition.
| Window | TikTok | YouTube | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +2K +0.6% | +0 +0.0% | +2K |
| Last 30 days | +0 +0.0% | +6K +1.7% | +0 +0.0% | +6K |
| Last 90 days | +0 +0.0% | +20K +5.7% | +0 +0.0% | +20K |
| Last 365 days | +0 +0.0% | +20K +5.7% | +0 +0.0% | +20K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| SeatGeek Sponsorship | Sponsored content | YouTube | Jul 2026 | — |
| Ritual Sponsorship | Sponsored content | YouTube | Jan 2026 | — |
| Microsoft Sponsorship | Sponsored content | YouTube | Dec 2025 | — |
| BetterHelp Sponsorship | Sponsored content | YouTube | May 2025 | — |
| Tinder Sponsorship | Sponsored content | YouTube | May 2025 | — |
Alix Earle is a New Jersey-born creator who built her following during her undergraduate years at the University of Miami, where candid "Get Ready With Me" videos established a format that resonated across a generation of beauty-lifestyle viewers. Her appeal rests on transparency rather than production value — she openly discussed her acne journey, chaotic daily routines, and social life in a way that felt closer to a friend's conversation than a polished broadcast. That unfiltered quality drove engagement rates well above category norms and positioned her as TikTok's defining GRWM voice by the time she graduated.
Since transitioning out of college-centric content, Earle has expanded into broader lifestyle vlogging and launched her own skincare venture, Reale Actives, signaling a deliberate move toward brand ownership alongside traditional sponsorships. Her audience is heavily female and concentrated in the 18–34 bracket — a high-value consumer cohort that explains sponsor interest well outside beauty alone. Partnerships spanning BetterHelp, Ritual, Tinder, and SeatGeek illustrate how broadly brands are mapping her cultural footprint. Her trajectory points toward a media-and-product hybrid model: a creator whose commercial leverage increasingly lives in what she builds, not only what she promotes.
Alix Earle reaches an audience concentrated in United States primarily through TikTok, and is best activated via long-form YouTube integrations, TikTok branded content. As a beauty creator they map naturally to brands targeting that space. Demonstrated partners include SeatGeek and Ritual. Engagement on TikTok runs around 7.4%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Alix Earle's tier (Mega, 8.7M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Reale Actives is Alix Earle's own brand, which she founded and promotes under the handle @reale actives — listed prominently in her TikTok bio. It marks her move from pure creator into entrepreneur, extending her personal brand into a product business. For a creator whose entire identity is built around lifestyle and wellness, launching her own label was a natural next step.
Yes, Alix Earle attended the University of Miami, and it was during those college years that her GRWM (Get Ready With Me) TikToks went viral. Her content from that period — getting glam for parties, campus life, going out with friends — is widely credited with building the foundation of her Mega-tier following before she even graduated.
Alix Earle has been publicly linked to NFL wide receiver Braxton Berrios, with their relationship becoming widely known starting in 2023. She has referenced him in her vlogs and the two have been photographed together at public events, making their dynamic a recurring point of interest among her audience.
Yes — Alix Earle became one of the first Mega-tier influencers to openly discuss her acne in GRWM videos at a time when most creators filtered or concealed skin concerns entirely. Her candor is widely credited as a core reason her audience connected with her so quickly and why her engagement runs far above the category average. It turned a personal insecurity into a signature part of her brand identity.
Yes, Alix Earle hosts the Hot Mess podcast on iHeart Radio — a name that directly mirrors her own YouTube bio description of herself. The show covers her life, relationships, and the realities of navigating young adulthood in the public eye, extending her brand well beyond short-form video.
Yes, Alix Earle attended Wimbledon and tagged the event in her content. Her appearances at major sporting events and fashion moments have become increasingly regular as her profile has grown from college TikToker to mainstream celebrity, which is reflected in the lifestyle-heavy direction of her vlogs.
Alix Earle's father is Thomas "Tom" Earle, a real estate developer. Her family background has come up naturally in her vlog content over the years, and her upbringing in an affluent East Coast household is part of the lifestyle context her audience has followed closely since her University of Miami days.
Stassiebaby is the handle for Anastasia Karanikolaou, a model and influencer best known as one of Kylie Jenner's closest friends. Alix tagged her in a Montauk trip post, and the two have appeared in each other's content together — a crossover that reflects Alix's deeper ties to a broader celebrity social circle.
Alix Earle grew up in New Jersey on the East Coast of the United States, and her audience is heavily concentrated in the US. Her vlogs pull from New York, Miami from her college years, and increasingly international locations, giving her content a much wider geographical range than her New Jersey roots might suggest.
Alix Earle has partnered with a wide range of brands including SeatGeek, Ritual, Microsoft, BetterHelp, and Tinder, spanning categories from supplements and tech to mental health and dating apps. Her hashtag history also signals past campaigns with Poppi, Carl's Jr., Meta, and Google Shopping — a breadth that reflects the cross-category appeal her Mega-tier audience commands.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@alixearle · TikTok
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