Alice Matos is a Brazilian fitness and lifestyle creator based in Florianópolis — a city whose beach-and-body culture maps closely onto her content.
Total Followers -0.3%
1.4M
Across TikTok, Instagram
Primary Platform
TikTok
1K followers · 0% of audience
Engagement
—
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $17K–$39K / IG post
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | -704 -0.1% | +0 +0.0% | -704 |
| Last 30 days | +0 +0.0% | -4084 -0.3% | +0 +0.0% | -4084 |
| Last 90 days | +0 +0.0% | -45202 -3.2% | +0 +0.0% | -45202 |
| Last 365 days | +0 +0.0% | -45202 -3.2% | +0 +0.0% | -45202 |
Daily follower snapshots from CreatorDB's longitudinal index.
Alice Matos is a Brazilian fitness and lifestyle creator based in Florianópolis — a city whose beach-and-body culture maps closely onto her content. Her Instagram, where her audience of over a million followers is concentrated, blends workout documentation, fashion try-ons, and everyday Brazilian lifestyle, with a tone that is confident and aspirational without being austere. Posts move fluidly between gym sessions and match-day energy around the Seleção, reflecting a creator whose identity isn't narrowly athletic but broadly celebratory of an active, style-conscious life.
Her brand partnerships reveal a clear commercial lane: Brazilian fitness-apparel labels like New Millen, wellness and protein-snack brands, and fashion collaborators signal that sponsors read her audience as health-oriented but not hardcore — accessible fitness rather than competitive sport. The unusually balanced male-female audience split reinforces this broader appeal and makes her attractive to lifestyle and apparel brands seeking cross-gender reach. With engagement sitting below category median, growth will depend on deepening content consistency, but her established rate card and recognisable name within the Brazilian creator economy position her as a stable mid-to-upper macro partner for domestic and regional campaigns.
Alice reaches its audience primarily through TikTok, and is best activated via Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Sports / Lifestyle, a clear signal of fit for brands in those categories. Demonstrated partners include Wishball. Engagement on TikTok runs around —, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Alice's tier (Macro, 1.4M combined followers, —). Pulled from CreatorDB's category benchmarks.
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Her full name is Alice Matos, confirmed by her own #alicematos hashtag that appears consistently across her posts. She built her following almost entirely on Instagram, where she shares fitness training, fashion, and lifestyle content to a Macro-tier audience.
Yes — Alice Matos regularly tags #floripa, the well-known shorthand for Florianópolis, Brazil, and all of her captions are written in Brazilian Portuguese. Florianópolis is known for its active beach and fitness culture, which fits naturally with her wellness-and-lifestyle brand.
Wishball appears as a named brand partner in Alice Matos's content, with captions directly encouraging followers to try it during workout and sport-watching moments. Based on the context of her fitness posts — including pre-game and training content — it reads as a sports-adjacent brand she has an active promotional relationship with.
'Mente forte corpo forte' is Brazilian Portuguese for strong mind, strong body, and Alice Matos uses it as a recurring hashtag (#mentefortecorpoforte) to frame the mental discipline behind her fitness content. It functions as a personal philosophy slogan rather than just a hashtag, reinforcing her positioning as a wellness-focused creator.
Alice Matos mixes both — her captions reference the full training arc 'from warm-up to the last exercise' and talk about choosing gear that matches workout intensity, indicating she shares real training content. She also posts fashion and outfit content asking her audience what occasions they'd wear certain looks for, keeping her feed a blend of fitness and lifestyle.
New Millen is a well-known Brazilian fitness and sportswear brand, and Alice Matos tags it regularly in her training content under #newmillen. The consistent use suggests an ongoing affiliation or partnership rather than a one-off mention, tying the brand directly into her fitness identity.
No — the @alice TikTok handle has a bio advertising the username for sale via an email address, confirming it is held by a squatter rather than Alice Matos herself. Her active social presence is on Instagram, where she has built her Macro-tier following, while her TikTok footprint remains essentially non-existent.
Wellnesshouse appears as a consistent hashtag alongside Alice Matos's fitness and healthy-living content, suggesting an affiliation with a gym, wellness studio, or branded wellness community. It surfaces regularly enough in her posts to indicate an ongoing connection rather than a one-time visit.
Yes — Alice Matos openly posts content tied to the Brazilian national team, with captions like 'today the day starts in a Brazilian mood' and references to friends making plans to watch together. She connects this fan content to her brand partnerships, folding sponsor mentions naturally into match-day posts.
Alice Matos has built a following of over 1.4 million on Instagram, placing her firmly in the Macro influencer tier. Instagram is by far her most active and largest platform, where she consistently publishes fitness, fashion, and lifestyle content aimed at a Brazilian audience.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@alice · TikTok
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