Last updated just now · Jun 8, 2026, 10:26 PM
Music & Entertainment United States

Addison Rae

Full Creator Stats Live · Updated 2026-06-08

Addison Rae is a creator with a presence on YouTube (4,420,000 followers), Instagram (33,489,838 followers), TikTok (88,200,000 followers), based in United…

NicheMusic & Entertainment TierMega Engagement4.0%

Total Followers -0.1%

126.1M

Across YouTube, Instagram, TikTok

Primary Platform

YouTube

4.4M followers · 4% of audience

Engagement

4.0%

vs. 1.5% category median

Sponsorship Tier

Mega

Est. $335K–$737K / IG post

Recent news · 5 items

Performance Across Platforms

Updated 2026-06-08
PlatformFollowers30d GrowthEngagementPosts / wkLast upload
YouTube 4,420,000 +0 4.0% 7 months ago
Instagram 33,489,838 +-80376 3.6% 5.6 today
TikTok 88,200,000 +0 7.1% 0.5 4 days ago

Growth Trend

Last 365 days
WindowYouTubeInstagramTikTokCombined
Last 7 days +0 +0.0% -30141 -0.1% +0 +0.0% -30141
Last 30 days +0 +0.0% -80376 -0.2% +0 +0.0% -80376
Last 90 days +19K +0.4% -502348 -1.5% +0 +0.0% -482900
Last 365 days +19K +0.4% -502348 -1.5% +0 +0.0% -482900

Audience Demographics

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-579280020.3M46.4M72.5M98.6M Jun 10Sep 9Dec 9Mar 10Now
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Daily follower snapshots from CreatorDB's longitudinal index.

Recent Brand Partnerships

Last 12 months · sponsored content only
BrandTypePlatformDatePerformance vs. baseline
Co-founder / owned brand Instagram 2020–present
Brand ambassador TikTok Long-term
Long-term partnership Instagram 2021
Brand ambassador Instagram 2021
Sponsored content TikTok 2024–2025
Background

About Addison Rae

Addison Rae is a creator with a presence on YouTube (4,420,000 followers), Instagram (33,489,838 followers), TikTok (88,200,000 followers), based in United States. Their content sits in the music & entertainment space. Their YouTube bio reads: "Addison. Out Now. 💐💐💐💐 Self-titled debut album!!!! I love the entirety of this project with all of me. A mirror. A deep desperation and desire to understand myself better. A true collection of my proudest work yet. My dream cover. My dr". The full audience and engagement breakdown is below.

Brand fit

Why brands partner

Addison Rae reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Beauty, Apparel, Fashion / Footwear, a clear signal of fit for brands in those categories. Demonstrated partners include Item Beauty and American Eagle. Engagement on YouTube runs around 4.0%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.

Estimated Rate Card

Benchmark estimates for a creator at Addison Rae's tier (Mega, 126.1M combined followers, United States). Pulled from CreatorDB's category benchmarks.

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Frequently Asked Questions

What is Addison Rae's real last name?

Addison Rae's full legal name is Addison Rae Easterling. She dropped her last name when building her brand on TikTok, and the shortened stage name stuck across every platform and career pivot since.

What is Addison Rae's debut album called?

Her self-titled debut album is simply called Addison, released on June 6, 2025. She described the project in her own words as 'a mirror' and 'a true collection of my proudest work yet,' framing it as a deeply personal artistic statement rather than a typical influencer-to-pop crossover.

What is the song 'Diet Pepsi' by Addison Rae?

Diet Pepsi is one of the standout tracks from her music era and became a widely discussed moment in pop culture, generating significant organic spread across TikTok and beyond. It played a major role in shifting her public image from viral dance creator to a credible pop act.

What beauty brand did Addison Rae co-found?

Addison Rae co-founded Item Beauty in 2020, a cosmetics line she has remained actively involved with ever since. It is one of the more enduring creator-owned beauty brands to come out of the early TikTok boom, positioning itself around everyday, accessible makeup.

What movie did Addison Rae star in on Netflix?

Addison Rae starred in He's All That, the 2021 Netflix rom-com that served as a gender-swapped remake of the 1999 film She's All That. It was one of the first major attempts to bring a top-tier TikTok creator into a leading Hollywood role.

Is Addison Rae still an American Eagle ambassador?

Yes — Addison Rae has maintained a long-term brand ambassador relationship with American Eagle across her TikTok presence. The partnership has run across multiple years and remains one of the most prominent ongoing brand deals tied to her name.

Did Addison Rae and Bryce Hall actually date?

Yes, Addison Rae and Bryce Hall had a well-documented on-and-off relationship that played out very publicly through their social media during the peak of both their TikTok careers. They were one of the most talked-about couples in the creator world before eventually going their separate ways.

Did Addison Rae go on tour for her album?

Yes — content around her debut album references both The Addison Tour Show and The Fame and Glory Show, signaling a live touring run tied to the album cycle. She also performed internationally, with posts specifically calling out a Brazil date for her audience there.

Where is Addison Rae originally from?

Addison Rae grew up in Louisiana before relocating to Los Angeles after her TikTok following exploded. Her Southern background has been part of her public story since early interviews and helped shape her relatable, girl-next-door persona in the platform's early days.

How did Addison Rae originally get famous?

Addison Rae became one of TikTok's earliest breakout mega-stars through dance videos and lifestyle content, reaching tens of millions of followers faster than almost any creator at the time. That foundation led directly to her Netflix acting debut, her Item Beauty brand, her American Eagle ambassadorship, and eventually a full pivot into pop music.

How this page is built

Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →

Data refreshed Jun 8, 2026, 10:26 PM · Slug: addison-rae

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