United States
Addison Rae is a creator with a presence on YouTube (4,420,000 followers), Instagram (33,489,838 followers), TikTok (88,200,000 followers), based in United…
Total Followers -0.1%
126.1M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
4.4M followers · 4% of audience
Engagement
4.0%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $335K–$737K / IG post
Rae performed a theatrical set titled 'The Fame and Glory Show' on the main stage, one of the festival's most-talked-about appearances of the weekend.
Rae competed for Best New Artist at Crypto.com Arena in Los Angeles and performed as part of a nominee medley — a milestone recognition from the Recording Academy.
Building on their August 2025 partnership around the Y2K-inspired Ultra Low Rise Flare, Rae and Lucky Brand added a new summer style to the line.
The 32-show tour drew high demand with multiple venue upgrades; Charli XCX joined Rae on stage in Los Angeles. Critics praised her stage presence and compared her to Britney Spears.
The self-titled LP followed a string of buzzy singles including 'Diet Pepsi' and 'Aquamarine,' and was later named best album of 2025 by The Washington Post and The Fader.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | -30141 -0.1% | +0 +0.0% | -30141 |
| Last 30 days | +0 +0.0% | -80376 -0.2% | +0 +0.0% | -80376 |
| Last 90 days | +19K +0.4% | -502348 -1.5% | +0 +0.0% | -482900 |
| Last 365 days | +19K +0.4% | -502348 -1.5% | +0 +0.0% | -482900 |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Item Beauty Beauty | Co-founder / owned brand | 2020–present | — | |
| American Eagle Apparel | Brand ambassador | TikTok | Long-term | — |
| Reebok Fashion / Footwear | Long-term partnership | 2021 | — | |
| L'Oréal Paris Beauty | Brand ambassador | 2021 | — | |
| Diet Pepsi Food & Beverage | Sponsored content | TikTok | 2024–2025 | — |
Addison Rae is a creator with a presence on YouTube (4,420,000 followers), Instagram (33,489,838 followers), TikTok (88,200,000 followers), based in United States. Their content sits in the music & entertainment space. Their YouTube bio reads: "Addison. Out Now. 💐💐💐💐 Self-titled debut album!!!! I love the entirety of this project with all of me. A mirror. A deep desperation and desire to understand myself better. A true collection of my proudest work yet. My dream cover. My dr". The full audience and engagement breakdown is below.
Addison Rae reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Beauty, Apparel, Fashion / Footwear, a clear signal of fit for brands in those categories. Demonstrated partners include Item Beauty and American Eagle. Engagement on YouTube runs around 4.0%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Addison Rae's tier (Mega, 126.1M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Addison Rae's full legal name is Addison Rae Easterling. She dropped her last name when building her brand on TikTok, and the shortened stage name stuck across every platform and career pivot since.
Her self-titled debut album is simply called Addison, released on June 6, 2025. She described the project in her own words as 'a mirror' and 'a true collection of my proudest work yet,' framing it as a deeply personal artistic statement rather than a typical influencer-to-pop crossover.
Diet Pepsi is one of the standout tracks from her music era and became a widely discussed moment in pop culture, generating significant organic spread across TikTok and beyond. It played a major role in shifting her public image from viral dance creator to a credible pop act.
Addison Rae co-founded Item Beauty in 2020, a cosmetics line she has remained actively involved with ever since. It is one of the more enduring creator-owned beauty brands to come out of the early TikTok boom, positioning itself around everyday, accessible makeup.
Addison Rae starred in He's All That, the 2021 Netflix rom-com that served as a gender-swapped remake of the 1999 film She's All That. It was one of the first major attempts to bring a top-tier TikTok creator into a leading Hollywood role.
Yes — Addison Rae has maintained a long-term brand ambassador relationship with American Eagle across her TikTok presence. The partnership has run across multiple years and remains one of the most prominent ongoing brand deals tied to her name.
Yes, Addison Rae and Bryce Hall had a well-documented on-and-off relationship that played out very publicly through their social media during the peak of both their TikTok careers. They were one of the most talked-about couples in the creator world before eventually going their separate ways.
Yes — content around her debut album references both The Addison Tour Show and The Fame and Glory Show, signaling a live touring run tied to the album cycle. She also performed internationally, with posts specifically calling out a Brazil date for her audience there.
Addison Rae grew up in Louisiana before relocating to Los Angeles after her TikTok following exploded. Her Southern background has been part of her public story since early interviews and helped shape her relatable, girl-next-door persona in the platform's early days.
Addison Rae became one of TikTok's earliest breakout mega-stars through dance videos and lifestyle content, reaching tens of millions of followers faster than almost any creator at the time. That foundation led directly to her Netflix acting debut, her Item Beauty brand, her American Eagle ambassadorship, and eventually a full pivot into pop music.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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