731 Woodworks

731 is the area code for western Tennessee, where creator Matt Outlaw is based. Using a local area code as part of a brand name is a common practice among regional creators, and it gives 731 Woodworks a grounded, community identity tied to its roots.

The creator behind 731 Woodworks is Matt Outlaw, a woodworker and tradesperson who has been active in construction, carpentry, and woodworking since 1995. He transitioned to full-time YouTubing to help fellow woodworkers navigate tool purchases and sharpen their skills.

In one of his most talked-about videos, Matt Outlaw bought seven table saws to find the best option under $1,000 — and SawStop, a brand famous for its flesh-detecting safety technology, was put to the test against significantly cheaper competitors. The video generated serious debate in the woodworking community about whether SawStop's premium price tag is justified at that budget level.

Matt Outlaw published a video specifically titled around never using a circular saw the way most beginners do, targeting the unsafe and inefficient habits that new woodworkers commonly pick up. His approach is practical and trade-informed, drawing on over two decades of hands-on experience to flag errors that experienced carpenters consider obvious but newcomers routinely make.

731 Woodworks regularly covers tools across the entire price spectrum, including budget-friendly brands like RYOBI found at The Home Depot. Matt Outlaw's core mission is helping woodworkers make smarter buying decisions regardless of budget, so affordable options get just as much attention as professional-grade gear.

DeWalt has run sponsored content with 731 Woodworks on YouTube. The partnership is a natural fit given that Matt Outlaw's audience skews heavily toward experienced tradespeople and serious DIYers who are already familiar with DeWalt as a benchmark brand in the power tool world.

Yes — Lowe's and The Home Depot have both run sponsored content with 731 Woodworks on YouTube. The partnerships align directly with Matt Outlaw's content style, which frequently features notable new tool arrivals and deals spotted at major home improvement retailers.

Truewerk is a workwear brand engineered specifically for tradespeople doing physically demanding, outdoor, or shop-floor work. Their sponsorship of 731 Woodworks is a natural match given Matt Outlaw's on-the-tools, in-the-shop content style and his audience of working woodworkers and contractors.

On Instagram especially, Matt Outlaw positions 731 Woodworks as a resource for woodworkers who want to turn their craft into income, offering free tools, templates, and step-by-step guidance. This business-building angle is a distinct layer of his brand that sits alongside the tool-review and skill-building content he's known for on YouTube.

Matt Outlaw has been working in the trades since 1995, giving him well over 25 years of hands-on experience across general construction, carpentry, and woodworking before he became a full-time content creator. That depth of practical background is a core part of why his tool recommendations carry weight with a largely experienced, older audience.