Industry Trends

Brand growth through paid vs organic influencer marketing
Paid vs Organic Usage in Influencer Marketing: Which Works Best for Your Brand?
Paid vs Organic Usage in Influencer Marketing: Which Works Best for Your Brand? 1024 683 Thomas Doyne

Influencer marketing has evolved into one of the most effective ways to reach targeted audiences with authenticity. But when it comes to strategy, brands often face a key question: should…

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benefits and drawbacks of influencer marketing
What Are Some Benefits and Drawbacks of Influencer Marketing?
What Are Some Benefits and Drawbacks of Influencer Marketing? 1024 683 Thomas Doyne

Influencer marketing isn’t new… word-of-mouth has been around since the dawn of trade. The difference today is that word-of-mouth now happens on Instagram feeds, TikTok videos, YouTube vlogs, and LinkedIn…

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How Chrogman Went Viral on Instagram: 0 to 1 Million Followers in 3 Months
How Chrogman Went Viral on Instagram: 0 to 1 Million Followers in 3 Months
How Chrogman Went Viral on Instagram: 0 to 1 Million Followers in 3 Months 1024 683 Thomas Doyne

The Age of Instant Fame – Catch a Fade World Tour Imagine launching an Instagram account and hitting nearly 1 million followers—all in under three months. That’s the story of…

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How to Leverage TikTok’s Algorithm for Cross-Platform Growth
Leveraging TikTok’s Algorithmic Architecture for Cross-Platform Content Optimization
Leveraging TikTok’s Algorithmic Architecture for Cross-Platform Content Optimization 1024 683 Thomas Doyne
Due to the nature of its algorithm, TikTok can be a great tool to try different variants of duplicate content and identify the best-performing one. read more
Influencer Video Marketing That Works
Influencer Video Marketing That Works [Guide]
Influencer Video Marketing That Works [Guide] 1024 683 Thomas Doyne

In today’s digital landscape, video isn’t just a content format, it’s the dominant language of the internet. Over 82% of global web traffic now comes from video content, with short-form…

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5 Important Influencer Marketing Trends in 2025
5 Important Influencer Marketing Trends in 2025
5 Important Influencer Marketing Trends in 2025 1024 683 Thomas Doyne
Track 5 influencer marketing trends shaping 2026—from creator partnerships to long-form content and regulatory changes impacting your strategy. read more
How Influencer Marketing is Shaping Cybersecurity Narratives in 2024
How Influencer Marketing is Shaping Cybersecurity Narratives in 2024
How Influencer Marketing is Shaping Cybersecurity Narratives in 2024 1024 683 Thomas Doyne

In 2024, influencer marketing has become a powerful tool in the consumer sector and is shaping the increasingly critical conversation around cybersecurity narratives. With cyber threats on the rise and…

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The Ultimate Guide To Social Commerce [Platforms, Strategies, & Benefits]
The Ultimate Guide To Social Commerce [Platforms, Strategies, & Benefits]
The Ultimate Guide To Social Commerce [Platforms, Strategies, & Benefits] 1024 683 Thomas Doyne
Enable seamless shopping directly on social platforms with proven strategies to boost conversions, engage customers, and capitalize on the social commerce boom resha read more
The Only Mobile Gaming Influencer Marketing Guide You Will Ever Need
The Only Mobile Gaming Influencer Marketing Guide You Will Ever Need
The Only Mobile Gaming Influencer Marketing Guide You Will Ever Need 1024 683 Thomas Doyne
Reach mobile gamers through influencer marketing. Use strategic templates, proven tactics, and real campaign examples to boost downloads and engagement. read more
AI Influencers: What They Are and How Brands Can Use Them
AI Influencers: What They Are and How Brands Can Use Them Thomas Doyne
AI influencers are reshaping brand campaigns in 2026. Learn why leading brands are adopting virtual creators for storytelling and audience engagement. read more