Brand partnership profile

Whatnot

Marina Del Rey, United States · Youtube

MarketplaceE-Commerce

Whatnot functions as a live stream platform and marketplace, facilitating connections between collectors and enthusiasts to purchase and sell verified products.

679Creators
766.9MTotal views
4.2KSponsored posts
Data last refreshed · Source: CreatorDB

Creators who’ve partnered with Whatnot

Click any creator to see the specific videos they made for Whatnot.

MrBeast
MrBeast
1 sponsored video
Sam and Colby
Sam and Colby
1 sponsored video
Dantic
Dantic
1 sponsored video
Socks
Socks
1 sponsored video
The Fish Guys
The Fish Guys
1 sponsored video
HopeScope
HopeScope
10 sponsored videos
Airrack
Airrack
1 sponsored video
Matt Spears
Matt Spears
1 sponsored video
JOYCA
JOYCA
1 sponsored video
Safiya Nygaard
Safiya Nygaard
1 sponsored video
GroovyGavin
GroovyGavin
1 sponsored video
Daniel Ferri
Daniel Ferri
2 sponsored videos
Maxime Biaggi
Maxime Biaggi
1 sponsored video
Mastu
Mastu
1 sponsored video
CboysTV
CboysTV
2 sponsored videos
Luke Solve Collectibles
Luke Solve Collectibles
5 sponsored videos
Djilsi
Djilsi
1 sponsored video
LouisAyy
LouisAyy
1 sponsored video
Kurtis Conner
Kurtis Conner
3 sponsored videos
David Dobrik
David Dobrik
1 sponsored video
Bass fishing Productions
Bass fishing Productions
1 sponsored video
Joe Bartolozzi
Joe Bartolozzi
1 sponsored video
Dylan Huynh
Dylan Huynh
1 sponsored video
Amixem
Amixem
3 sponsored videos
FunkyFrogBait
FunkyFrogBait
1 sponsored video
JUSTKASS
JUSTKASS
1 sponsored video
Unchained
Unchained
1 sponsored video
Max the Meat Guy
Max the Meat Guy
1 sponsored video
FaZe Rug
FaZe Rug
2 sponsored videos
Hang with Hope
Hang with Hope
6 sponsored videos
4fun
4fun
2 sponsored videos
Simon Wilson
Simon Wilson
1 sponsored video
SarahGrace
SarahGrace
1 sponsored video
MURPHYS DIESEL
MURPHYS DIESEL
1 sponsored video
Hugoposé
Hugoposé
1 sponsored video
Sambucha
Sambucha
10 sponsored videos
NDL
NDL
1 sponsored video
Jack Pembrook
Jack Pembrook
1 sponsored video
Miniminter
Miniminter
1 sponsored video
Hunter Williams
Hunter Williams
1 sponsored video
Addie Bowley
Addie Bowley
7 sponsored videos
Daz Games
Daz Games
1 sponsored video
VanossGaming
VanossGaming
1 sponsored video
Westen Champlin
Westen Champlin
2 sponsored videos
Best Ever Food Review Show
Best Ever Food Review Show
1 sponsored video
Papa Meat
Papa Meat
2 sponsored videos
Charles & Mélanie
Charles & Mélanie
1 sponsored video
More WillNE
More WillNE
12 sponsored videos

Showing 48 of 679 tracked creator partners, ranked by audience size.

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Sponsored content

Ages 1 - 100 Race For $250,000!

Ages 1 - 100 Race For $250,000!

138.2M views · MrBeast

 The NEW Conjuring House: A Night Turned Demonic

The NEW Conjuring House: A Night Turned Demonic

17.3M views · Sam and Colby

 I Bought EVERY POPMART Mystery Box

I Bought EVERY POPMART Mystery Box

11.6M views · HopeScope

 I Bought EVERY Ai Product you tagged me in

I Bought EVERY Ai Product you tagged me in

9.1M views · HopeScope

 I Tried "Gaming" In EVERY Bus Seat

I Tried "Gaming" In EVERY Bus Seat

8.7M views · Dantic

 I Bought Every ABANDONED Product

I Bought Every ABANDONED Product

7.6M views · HopeScope

 My Kitten Ate My POISONOUS PufferFish... (SAD)

My Kitten Ate My POISONOUS PufferFish... (SAD)

7.3M views · Daniel Ferri

 $3 vs $3,000 Pack of Football Cards

$3 vs $3,000 Pack of Football Cards

7.1M views · Luke Solve Collectibles

 I Asked 100 YouTubers to Send me a MYSTERY BOX (part 2)

I Asked 100 YouTubers to Send me a MYSTERY BOX (part 2)

7M views · HopeScope

 I made the Backrooms in Real Life

I made the Backrooms in Real Life

6.7M views · Socks

 I Bought A Truckload of Abandoned Fish...

I Bought A Truckload of Abandoned Fish...

5.8M views · The Fish Guys

 I Investigated HAUNTED Dolls

I Investigated HAUNTED Dolls

5.5M views · HopeScope

 Invisible Car Prank On The Police!

Invisible Car Prank On The Police!

5.1M views · Airrack

 Exploring 100 Miles of Abandoned Railroad Camping & Fishing

Exploring 100 Miles of Abandoned Railroad Camping & Fishing

5M views · Matt Spears

 LE DILEMME PARFAIT (Avec Djilsi, Bigflo et Oli)

LE DILEMME PARFAIT (Avec Djilsi, Bigflo et Oli)

4.9M views · JOYCA

 I Bought Scam AI Dresses from Pinterest

I Bought Scam AI Dresses from Pinterest

4.7M views · Safiya Nygaard

 Somehow Dr. Witnesser Returned

Somehow Dr. Witnesser Returned

4.5M views · Kurtis Conner

 I Tested EVERY Mystery Box Website (beauty edition)

I Tested EVERY Mystery Box Website (beauty edition)

4.3M views · HopeScope

 I Went to The Most Liminal Spaces

I Went to The Most Liminal Spaces

4.3M views · GroovyGavin

 SOUS CONTRÔLE (ft. Djilsi, Theodort)

SOUS CONTRÔLE (ft. Djilsi, Theodort)

4.1M views · Maxime Biaggi

 CboysTV Cheap Truck Challenge!

CboysTV Cheap Truck Challenge!

4M views · CboysTV

 I Tested TOO GOOD TO BE TRUE Side Hustles

I Tested TOO GOOD TO BE TRUE Side Hustles

4M views · HopeScope

 THE BLUFFING GAME (With Anyme)

THE BLUFFING GAME (With Anyme)

3.7M views · Mastu

 I Bought ONLY PINK Lost Mail Packages *encore*

I Bought ONLY PINK Lost Mail Packages *encore*

3.6M views · HopeScope

Top partners by reach

Ranked by average sponsored-post views.

CreatorVideosAvg viewsEngagement
1MrBeastMrBeast1138.2M1.3%
2Sam and ColbySam and Colby117.3M2.6%
3DanticDantic18.7M1.3%
4SocksSocks16.7M1.5%
5The Fish GuysThe Fish Guys15.8M1.1%
6HopeScopeHopeScope105.8M1.8%
7AirrackAirrack15.1M2.4%
8Matt SpearsMatt Spears15M3.2%
9JOYCAJOYCA14.9M4.9%
10Safiya NygaardSafiya Nygaard14.7M3.6%
11Daniel FerriDaniel Ferri24.3M1.0%
12GroovyGavinGroovyGavin14.3M2.5%
13Maxime BiaggiMaxime Biaggi14.1M5.0%
14MastuMastu13.7M4.8%
15CboysTVCboysTV23.6M2.3%

Estimated cost per creator

CreatorDB models a sponsorship rate for every creator Whatnot has worked with, from audience reach and prevailing rates. See the per-creator estimates in the app.

Open the app →

About Whatnot’s influencer marketing

Whatnot is one of the most active sponsors tracked by CreatorDB in the marketplace space, with 679 creators running 4.2K sponsored posts on Youtube. Those campaigns have reached 766.9M total views, averaging 180.7K views per sponsored post.

Whatnot's creator pool skews toward United States (67% of partners), with United Kingdom and France next. Its largest partners by audience include MrBeast, Sam and Colby, Dantic, Socks, The Fish Guys.

Campaign performance

180.7KAvg views / post
15.5KMedian views
4.2KSponsored posts
🔒Est. spend & CPM · open app →

Whatnot’s creator pool

Top creator countries

United States67%
United Kingdom12%
France9%
Germany5%
Canada4%

Top creator languages

English94%
French3%
German2%
Spanish0%
Dutch0%

Key facts

Frequently asked questions

How many creators has Whatnot sponsored?

CreatorDB tracks 679 creators who have run sponsored content for Whatnot, across 4.2K sponsored posts on Youtube.

Which creators has Whatnot worked with?

Whatnot's largest partners by audience include MrBeast, Sam and Colby, Dantic, Socks, The Fish Guys. The full roster, each with the specific videos they made for Whatnot, is on this page.

What is the total reach of Whatnot's creator campaigns?

Sponsored posts tracked for Whatnot have accumulated 766.9M total views, averaging 180.7K views per post.

What is Whatnot's influencer marketing strategy?

Whatnot runs an always-on sponsorship program on Youtube, partnering with 679 creators across 4.2K sponsored posts and 170 new posts in the last 30 days. It favours integrated in-content reads over standalone ads.

What types of creators does Whatnot partner with?

Whatnot's roster spans a range of marketplace and adjacent creators, from mega-channels like MrBeast, Sam and Colby, Dantic to smaller niche channels, pairing broad reach with relevant audiences.

Which markets and languages does Whatnot target?

Its creator pool skews toward United States (67% of partners), followed by United Kingdom and France, and is 94% English-language.

How active is Whatnot in influencer marketing?

Whatnot is one of the more active sponsors tracked by CreatorDB, with 170 new sponsored posts in the last 30 days and 4.2K tracked to date.

What platforms does Whatnot use for influencer marketing?

Based on tracked sponsorships, Whatnot works with creators on Youtube, with 170 new sponsored posts in the last 30 days.

How this data is collected

This profile is built from CreatorDB's sponsorship graph, which detects paid partnerships by analysing creator content, disclosures and brand mentions across YouTube and Instagram. Figures cover 679 tracked Whatnot partners and 4.2K sponsored posts. Spend, CPM and cost estimates are modelled from creator reach and prevailing sponsorship rates, not billed amounts. In the last 30 days, Whatnot's creators published 170 new sponsored posts.

Source: CreatorDB

CreatorDB Data API

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