Brand partnership profile

Wayfair

Name: Wayfair influencer marketing and sponsored creator data
Creator: CreatorDB

Boston, United States · Youtube

FurnitureE-Commerce

Wayfair operates as an online retailer, providing a diverse selection of home products.

379Creators

36.6MTotal views

1.7KSponsored posts

Data last refreshed Jul 31, 2026 · Source: CreatorDB

Creators who’ve partnered with Wayfair

Click any creator to see the specific videos they made for Wayfair.

Smosh Pit

1 sponsored video

Trixie & Katya

2 sponsored videos

Alexandra Gater

2 sponsored videos

LGQUEEN Home Decor

1 sponsored video

The Iced Coffee Hour

2 sponsored videos

Nick Lewis

1 sponsored video

You Should Know Podcast

2 sponsored videos

Annie Elise

2 sponsored videos

Khloe Kardashian

4 sponsored videos

basicallyunfiltered

6 sponsored videos

YMH Studios

2 sponsored videos

Hidden True Crime

3 sponsored videos

Angie Martinez

7 sponsored videos

The Unplanned Podcast

1 sponsored video

Mile Higher

2 sponsored videos

Pardon My Take

2 sponsored videos

Levi Kelly Tours

1 sponsored video

Christine's Notebook

1 sponsored video

Jumpers Jump

5 sponsored videos

Andrew Santino

5 sponsored videos

This Crazy Life

1 sponsored video

Almost Athletes with Dude Perfect

2 sponsored videos

Podcast P with Paul George

3 sponsored videos

Space Maker Method

1 sponsored video

MsVaughnTV

1 sponsored video

JK Podcast

1 sponsored video

Kjersti Flaa

2 sponsored videos

Bobbi Althoff

1 sponsored video

Chins & Giggles

4 sponsored videos

Pretty Basic Podcast

1 sponsored video

New Rockstars

1 sponsored video

Rodiculous Podcast

2 sponsored videos

Haley's Corner

1 sponsored video

Liz Fenwick DIY

2 sponsored videos

The Bichanga Family

1 sponsored video

Bemyguestwithdenise Denise Cooper

3 sponsored videos

TheSorryGirls

4 sponsored videos

Look at Dish

1 sponsored video

Harland Highway Podcast

4 sponsored videos

Inside of You with Michael Rosenbaum

4 sponsored videos

Mommy Daddy Talk

5 sponsored videos

Marita Joyce

1 sponsored video

Jade The Libra

1 sponsored video

Why Won't You Date Me? with Nicole Byer

8 sponsored videos

Julie Khuu

2 sponsored videos

KKandbabyJ

1 sponsored video

Evelyn Hernandez

2 sponsored videos

Lynette Yoder

1 sponsored video

Showing 48 of 379 tracked creator partners, ranked by audience size.

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Sign up free to explore every creator Wayfair has worked with, each with contact details, audience demographics and full performance metrics, inside the CreatorDB app.

Sponsored content

Here Comes The Drama | Reading Reddit Stories

3M views · Smosh Pit

204 Sq Ft Parisian Style Living Room Makeover *COZY*

833.1K views · Alexandra Gater

Pokémon 101 is Now in Session with Trixie and Katya | The Bald and the Beautiful Podcast

668.2K views · Trixie & Katya

Wigs, Weapons & Wisdom: A Three-Act Tête-à-Tête with Trixie and Katya | The Bald and the Beautiful

608.3K views · Trixie & Katya

America’s $37 Trillion Financial Reset Just Started - Do This Now! | Andrei Jikh

552.5K views · The Iced Coffee Hour

ULTIMATE CHRISTMAS DECORATE WITH ME | Christmas Decorating Ideas | Christmas Decor Ideas

505.2K views · LGQUEEN Home Decor

Duggar Scandal Just Got Bigger — What Police Found in the Home | Joseph + Kendra Duggar Case

494.3K views · Hidden True Crime

Birthday Reflections And A Big Surprise | Khloé In Wonder Land Ep. 21

450.4K views · Khloe Kardashian

Bob Does No Bad Lies | Ep 29 | No Bad Lies

446.2K views · Andrew Santino

Wade Wilson "Tattooed Face Killer" | New Interrogation Footage, Phone Calls & Bombshell Documentary

397.4K views · Annie Elise

Gen Z vs Millennial vs Gen X vs Boomer PART 2 | Interior Design Trends

395.8K views · Nick Lewis

Charlamagne Tha God On Truth, Accountability & Talking To Complicated People | Angie Martinez IRL

395.8K views · Angie Martinez

I GOT CHEATED ON! -You Should Know Podcast- Episode 179

358.1K views · You Should Know Podcast

Adrienne & Israel On Marriage, Embracing Parenthood & Open Communication | Angie Martinez IRL

357.4K views · Angie Martinez

WE'RE HAVING A BABY!! - Basically Unfiltered Ep. 67

355K views · basicallyunfiltered

SHOWERING WITH STRANGERS! -You Should Know Podcast- Episode 183

351K views · You Should Know Podcast

Zane's Little Sister Spills ALL the Tea - Basically Unfiltered Ep. 70

320.6K views · basicallyunfiltered

Remi Stalked This Celebrity Neighbor's Home - Basically Unfiltered Ep. 56

301.2K views · basicallyunfiltered

Shitting Gold w/ David Cross | Your Mom's House Ep. 856

300.7K views · YMH Studios

Money Expert: Exactly How To Make $1,000,000 From NOTHING! | Sahil Bloom

293.9K views · The Iced Coffee Hour

Alisha Finally Got Her Life Changing Surgery.. (Emotional) - Basically Unfiltered Ep. 64

282.1K views · basicallyunfiltered

Mental Health, Fitness & Self-Love ft. Whitney Simmons | Khloé In Wonder Land Ep. 20

278.1K views · Khloe Kardashian

Zane's Hot New Roommate Revealed... -Basically Unfiltered Ep. 74

272.9K views · basicallyunfiltered

I Built a DREAM Cat Room for Two Lucky Felines

269.8K views · Alexandra Gater

Top partners by reach

Ranked by average sponsored-post views.

	Creator	Videos	Avg views	Engagement
1	Smosh Pit	1	3M	3.4%
2	Trixie & Katya	2	638.2K	2.9%
3	Alexandra Gater	2	551.4K	5.3%
4	LGQUEEN Home Decor	1	505.2K	2.6%
5	The Iced Coffee Hour	2	423.2K	2.2%
6	Nick Lewis	1	395.8K	4.8%
7	You Should Know Podcast	2	354.5K	2.1%
8	Annie Elise	2	333K	3.7%
9	Khloe Kardashian	4	298.7K	0.2%
10	basicallyunfiltered	6	294.5K	2.2%
11	YMH Studios	2	238.2K	2.6%
12	Hidden True Crime	3	222.7K	5.0%
13	Angie Martinez	7	220K	3.3%
14	The Unplanned Podcast	1	197.6K	1.9%
15	Mile Higher	2	178.7K	3.3%

Estimated cost per creator

CreatorDB models a sponsorship rate for every creator Wayfair has worked with, from audience reach and prevailing rates. See the per-creator estimates in the app.

Open the app →

About Wayfair’s influencer marketing

Wayfair is one of the most active sponsors tracked by CreatorDB in the furniture space, with 379 creators running 1.7K sponsored posts on Youtube. Those campaigns have reached 36.6M total views, averaging 21.6K views per sponsored post.

Wayfair's creator pool skews toward United States (96% of partners), with Canada and Australia next. Its largest partners by audience include Smosh Pit, Trixie & Katya, Alexandra Gater, LGQUEEN Home Decor, The Iced Coffee Hour.

Campaign performance

21.6KAvg views / post

4.5KMedian views

1.7KSponsored posts

🔒Est. spend & CPM · open app →

Wayfair’s creator pool

Top creator countries

United States96%

Canada2%

Australia1%

United Kingdom1%

Brazil1%

Top creator languages

English98%

Zht1%

Spanish1%

Portuguese1%

Key facts

Wayfair has partnered with 379 creators tracked by CreatorDB.
Its creators have published 1.7K sponsored posts reaching 36.6M views.
Wayfair's creators average 21.6K views per sponsored post.
Wayfair's most-followed creator partner is Smosh Pit.

Frequently asked questions

How many creators has Wayfair sponsored?

CreatorDB tracks 379 creators who have run sponsored content for Wayfair, across 1.7K sponsored posts on Youtube.

Which creators has Wayfair worked with?

Wayfair's largest partners by audience include Smosh Pit, Trixie & Katya, Alexandra Gater, LGQUEEN Home Decor, The Iced Coffee Hour. The full roster, each with the specific videos they made for Wayfair, is on this page.

What is the total reach of Wayfair's creator campaigns?

Sponsored posts tracked for Wayfair have accumulated 36.6M total views, averaging 21.6K views per post.

What is Wayfair's influencer marketing strategy?

Wayfair runs an always-on sponsorship program on Youtube, partnering with 379 creators across 1.7K sponsored posts and 29 new posts in the last 30 days. It favours integrated in-content reads over standalone ads.

What types of creators does Wayfair partner with?

Wayfair's roster spans a range of furniture and adjacent creators, from mega-channels like Smosh Pit, Trixie & Katya, Alexandra Gater to smaller niche channels, pairing broad reach with relevant audiences.

Which markets and languages does Wayfair target?

Its creator pool skews toward United States (96% of partners), followed by Canada and Australia, and is 98% English-language.

How active is Wayfair in influencer marketing?

Wayfair is one of the more active sponsors tracked by CreatorDB, with 29 new sponsored posts in the last 30 days and 1.7K tracked to date.

What platforms does Wayfair use for influencer marketing?

Based on tracked sponsorships, Wayfair works with creators on Youtube, with 29 new sponsored posts in the last 30 days.

How this data is collected

This profile is built from CreatorDB's sponsorship graph, which detects paid partnerships by analysing creator content, disclosures and brand mentions across YouTube and Instagram. Figures cover 379 tracked Wayfair partners and 1.7K sponsored posts. Spend, CPM and cost estimates are modelled from creator reach and prevailing sponsorship rates, not billed amounts. In the last 30 days, Wayfair's creators published 29 new sponsored posts.

Source: CreatorDB

CreatorDB Data API

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