Brand partnership profile

Walmart

Bentonville, United States · Youtube

GroceryRetailRetail Technology

Walmart is one of the largest discount retail chain stores for grocery and shopping in the United States.

497Creators
50.6MTotal views
1.4KSponsored posts
Data last refreshed · Source: CreatorDB

Creators who’ve partnered with Walmart

Click any creator to see the specific videos they made for Walmart.

REVOLT
REVOLT
3 sponsored videos
WahlHomeProduct
WahlHomeProduct
1 sponsored video
Sandy Azcona
Sandy Azcona
1 sponsored video
Bandai Namco Toys & Collectibles America
Bandai Namco Toys & Collectibles America
2 sponsored videos
The Deal Guy
The Deal Guy
1 sponsored video
Yoora Jung
Yoora Jung
1 sponsored video
Funny 4
Funny 4
3 sponsored videos
HeyItsThalia
HeyItsThalia
1 sponsored video
Диана и Рома
Диана и Рома
1 sponsored video
Sydney Serena
Sydney Serena
1 sponsored video
Zhirelle
Zhirelle
1 sponsored video
Kristen McGowan
Kristen McGowan
4 sponsored videos
munchkin
munchkin
2 sponsored videos
ESSENCE
ESSENCE
1 sponsored video
Dr. Jones, DC
Dr. Jones, DC
1 sponsored video
erica ha
erica ha
1 sponsored video
ava rae
ava rae
1 sponsored video
BrittanyPlays 2
BrittanyPlays 2
4 sponsored videos
Jessica Moore
Jessica Moore
3 sponsored videos
Claire Capone
Claire Capone
1 sponsored video
Lee Benjamin
Lee Benjamin
1 sponsored video
FK Skills
FK Skills
1 sponsored video
Tech Gear Talk
Tech Gear Talk
3 sponsored videos
Tea Renee
Tea Renee
3 sponsored videos
Steph Bohrer
Steph Bohrer
1 sponsored video
ScatterVolt
ScatterVolt
1 sponsored video
Espacio Curioso JCF Pensiones
Espacio Curioso JCF Pensiones
2 sponsored videos
millie liao
millie liao
1 sponsored video
Savvy Coupon Shopper (savvycouponshopper)
Savvy Coupon Shopper (savvycouponshopper)
1 sponsored video
ADUB
ADUB
1 sponsored video
Godrules 2 - Sons of Thunder
Godrules 2 - Sons of Thunder
1 sponsored video
Diana and Roma FRA
Diana and Roma FRA
1 sponsored video
Style With Serena
Style With Serena
6 sponsored videos
Designed to the Nines
Designed to the Nines
2 sponsored videos
Dad Deals
Dad Deals
1 sponsored video
pokeaimMD
pokeaimMD
2 sponsored videos
Isabela Juliana
Isabela Juliana
2 sponsored videos
Esai Givens
Esai Givens
1 sponsored video
CMT
CMT
1 sponsored video
The J Family
The J Family
3 sponsored videos
Liz Fenwick DIY
Liz Fenwick DIY
8 sponsored videos
THE MILLER FAM
THE MILLER FAM
2 sponsored videos
Chance Perez
Chance Perez
1 sponsored video
RV Tips & Travels
RV Tips & Travels
1 sponsored video
Taylor Wynn
Taylor Wynn
2 sponsored videos
CJKnowsTECH
CJKnowsTECH
1 sponsored video
Kelly Strack
Kelly Strack
1 sponsored video
maggy
maggy
1 sponsored video

Showing 48 of 497 tracked creator partners, ranked by audience size.

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Sponsored content

Bel-Air’s Jabari Banks vs. Power’s Woody McClain: The Holiday Game Night Battle | Receipts

Bel-Air’s Jabari Banks vs. Power’s Woody McClain: The Holiday Game Night Battle | Receipts

6.2M views · REVOLT

 Flau'jae vs. Mack Wilds: Face Off To Guess Shoppers Hidden Identity | Receipts

Flau'jae vs. Mack Wilds: Face Off To Guess Shoppers Hidden Identity | Receipts

3.9M views · REVOLT

 Joey Bada$$ vs. Serayah: Decoding a Shopper's Secret Talent | Receipts

Joey Bada$$ vs. Serayah: Decoding a Shopper's Secret Talent | Receipts

3.6M views · REVOLT

 Wahl Introduces New Self-Clip 360™

Wahl Introduces New Self-Clip 360™

2.8M views · WahlHomeProduct

 Bandai Toys Available Now at Walmart

Bandai Toys Available Now at Walmart

2.1M views · Bandai Namco Toys & Collectibles America

 LATEST WALMART BEAUTY FINDS | Perfect for gifting 🎁

LATEST WALMART BEAUTY FINDS | Perfect for gifting 🎁

1.8M views · Sandy Azcona

 Top 50 Walmart Black Friday Deals 2025

Top 50 Walmart Black Friday Deals 2025

828.3K views · The Deal Guy

 Купили задаром, а находки дорогие! Открываем почти бесплатные потерянные посылки,, много сюрпризов

Купили задаром, а находки дорогие! Открываем почти бесплатные потерянные посылки,, много сюрпризов

773.3K views · Funny 4

 Никогда не видели такого! Удивительные и неожиданные находки / Распаковка дешевых потерянных посылок

Никогда не видели такого! Удивительные и неожиданные находки / Распаковка дешевых потерянных посылок

733.3K views · Funny 4

 Back to School... (again) ✏️ get ready with me for med school

Back to School... (again) ✏️ get ready with me for med school

664.1K views · Yoora Jung

 Holiday Shopping at Walmart

Holiday Shopping at Walmart

631.6K views · Bandai Namco Toys & Collectibles America

 TikTok Bakers Are MAD Over a $25 Walmart Cake...

TikTok Bakers Are MAD Over a $25 Walmart Cake...

562.5K views · HeyItsThalia

 Диана устраивает День Рождения Щенка Барби, вечеринка с Сюрпризами!

Диана устраивает День Рождения Щенка Барби, вечеринка с Сюрпризами!

554.9K views · Диана и Рома

 *HUGE* #walmart Holiday Style Haul + Gift Guide: Affordable Style You Can't Miss!

*HUGE* #walmart Holiday Style Haul + Gift Guide: Affordable Style You Can't Miss!

551.9K views · Jessica Moore

 Полезные ПОКУПКИ в потерянных посылках, наш улов / Что со строительством нового дома / Влог из США

Полезные ПОКУПКИ в потерянных посылках, наш улов / Что со строительством нового дома / Влог из США

483.4K views · Funny 4

 Walmart Try On Haul: Holiday Outfits & Dresses! #walmart

Walmart Try On Haul: Holiday Outfits & Dresses! #walmart

448.3K views · Style With Serena

 Alone but Not Lonely - ep. 2

Alone but Not Lonely - ep. 2

428K views · Sydney Serena

 Back to School ENERGY (school supplies haul, prep, desk set up & outfit ideas)

Back to School ENERGY (school supplies haul, prep, desk set up & outfit ideas)

392.5K views · Zhirelle

 10 AFFORDABLE DECOR ITEMS EVERY HOME NEEDS | INTERIOR DESIGN

10 AFFORDABLE DECOR ITEMS EVERY HOME NEEDS | INTERIOR DESIGN

377K views · Kristen McGowan

 10 AFFORDABLE WAYS TO MAKE YOUR KITCHEN LOOK EXPENSIVE *WITHOUT RENOVATING*

10 AFFORDABLE WAYS TO MAKE YOUR KITCHEN LOOK EXPENSIVE *WITHOUT RENOVATING*

339.4K views · Kristen McGowan

 77" LG C5 OLED TV - Bigger, Brighter, Better than Ever!

77" LG C5 OLED TV - Bigger, Brighter, Better than Ever!

306.1K views · B The Installer

 She Was SECRETLY A SUPER HERO! (A Roblox Movie)

She Was SECRETLY A SUPER HERO! (A Roblox Movie)

263.6K views · BrittanyPlays 2

 Stressless Snack Time w/Chef Duff!

Stressless Snack Time w/Chef Duff!

234.4K views · munchkin

 Parental Happiness w/Dr. Laurie Santos

Parental Happiness w/Dr. Laurie Santos

233.9K views · munchkin

Top partners by reach

Ranked by average sponsored-post views.

CreatorVideosAvg viewsEngagement
1REVOLTREVOLT34.6M0.0%
2WahlHomeProductWahlHomeProduct12.8M0.0%
3Sandy AzconaSandy Azcona11.8M0.0%
4Bandai Namco Toys & Collectibles AmericaBandai Namco Toys & Collectibles America21.3M0.1%
5The Deal GuyThe Deal Guy1828.3K4.3%
6Yoora JungYoora Jung1664.1K4.6%
7Funny 4Funny 43663.3K4.0%
8HeyItsThaliaHeyItsThalia1562.5K4.4%
9Диана и РомаДиана и Рома1554.9K0.1%
10Sydney SerenaSydney Serena1428K3.8%
11ZhirelleZhirelle1392.5K2.9%
12Kristen McGowanKristen McGowan4265.4K4.6%
13munchkinmunchkin2234.2K0.0%
14ESSENCEESSENCE1219.6K0.0%
15Dr. Jones, DCDr. Jones, DC1208.6K0.5%

Estimated cost per creator

CreatorDB models a sponsorship rate for every creator Walmart has worked with, from audience reach and prevailing rates. See the per-creator estimates in the app.

Open the app →

About Walmart’s influencer marketing

Walmart is one of the most active sponsors tracked by CreatorDB in the grocery space, with 497 creators running 1.4K sponsored posts on Youtube. Those campaigns have reached 50.6M total views, averaging 35.2K views per sponsored post.

Walmart's creator pool skews toward United States (88% of partners), with Canada and Mexico next. Its largest partners by audience include REVOLT, WahlHomeProduct, Sandy Azcona, Bandai Namco Toys & Collectibles America, The Deal Guy.

Campaign performance

35.2KAvg views / post
10.8KMedian views
1.4KSponsored posts
🔒Est. spend & CPM · open app →

Walmart’s creator pool

Top creator countries

United States88%
Canada4%
Mexico2%
India1%
Brazil1%

Top creator languages

English93%
Spanish2%
Yue1%
Vietnamese1%
Russian1%

Key facts

Frequently asked questions

How many creators has Walmart sponsored?

CreatorDB tracks 497 creators who have run sponsored content for Walmart, across 1.4K sponsored posts on Youtube.

Which creators has Walmart worked with?

Walmart's largest partners by audience include REVOLT, WahlHomeProduct, Sandy Azcona, Bandai Namco Toys & Collectibles America, The Deal Guy. The full roster, each with the specific videos they made for Walmart, is on this page.

What is the total reach of Walmart's creator campaigns?

Sponsored posts tracked for Walmart have accumulated 50.6M total views, averaging 35.2K views per post.

What is Walmart's influencer marketing strategy?

Walmart runs an always-on sponsorship program on Youtube, partnering with 497 creators across 1.4K sponsored posts and 33 new posts in the last 30 days. It favours integrated in-content reads over standalone ads.

What types of creators does Walmart partner with?

Walmart's roster spans a range of grocery and adjacent creators, from mega-channels like REVOLT, WahlHomeProduct, Sandy Azcona to smaller niche channels, pairing broad reach with relevant audiences.

Which markets and languages does Walmart target?

Its creator pool skews toward United States (88% of partners), followed by Canada and Mexico, and is 93% English-language.

How active is Walmart in influencer marketing?

Walmart is one of the more active sponsors tracked by CreatorDB, with 33 new sponsored posts in the last 30 days and 1.4K tracked to date.

What platforms does Walmart use for influencer marketing?

Based on tracked sponsorships, Walmart works with creators on Youtube, with 33 new sponsored posts in the last 30 days.

How this data is collected

This profile is built from CreatorDB's sponsorship graph, which detects paid partnerships by analysing creator content, disclosures and brand mentions across YouTube and Instagram. Figures cover 497 tracked Walmart partners and 1.4K sponsored posts. Spend, CPM and cost estimates are modelled from creator reach and prevailing sponsorship rates, not billed amounts. In the last 30 days, Walmart's creators published 33 new sponsored posts.

Source: CreatorDB

CreatorDB Data API

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