Brand partnership profile

AG1

Carson City, United States · Youtube

NutritionE-Commerce

AG1 is a daily health drink containing 75 high-quality vitamins, minerals, and whole-food sourced nutrients designed to support gut health, immunity, energy, and overall wellness in one convenient serving.

1.1KCreators
851.9MTotal views
4.2KSponsored posts
Data last refreshed · Source: CreatorDB

Creators who’ve partnered with AG1

Click any creator to see the specific videos they made for AG1.

Nick Crowley
Nick Crowley
1 sponsored video
KingSammelot
KingSammelot
1 sponsored video
Binging with Babish
Binging with Babish
1 sponsored video
Law By Mike
Law By Mike
1 sponsored video
Wendigoon
Wendigoon
6 sponsored videos
Hangtime
Hangtime
1 sponsored video
Unseen
Unseen
1 sponsored video
Donut
Donut
1 sponsored video
Max the Meat Guy
Max the Meat Guy
2 sponsored videos
Bikes and Beards
Bikes and Beards
1 sponsored video
Tavarish
Tavarish
1 sponsored video
TornadoTRX
TornadoTRX
1 sponsored video
More Best Ever Food Review Show
More Best Ever Food Review Show
1 sponsored video
Kara and Nate
Kara and Nate
25 sponsored videos
ExtinctZoo
ExtinctZoo
1 sponsored video
Westen Champlin
Westen Champlin
2 sponsored videos
Ear to Hear
Ear to Hear
2 sponsored videos
HeavyDSparks
HeavyDSparks
21 sponsored videos
Xander Budnick
Xander Budnick
2 sponsored videos
Diesel Creek
Diesel Creek
1 sponsored video
blameitonjorge
blameitonjorge
1 sponsored video
Vice Grip Garage
Vice Grip Garage
17 sponsored videos
The Why Files
The Why Files
1 sponsored video
Cleetus McFarland
Cleetus McFarland
11 sponsored videos
Good Mythical Morning
Good Mythical Morning
6 sponsored videos
Prop Department
Prop Department
1 sponsored video
Kurt Caz
Kurt Caz
1 sponsored video
B2B Castaways (Strick and Fran)
B2B Castaways (Strick and Fran)
9 sponsored videos
The Civil Rights Lawyer
The Civil Rights Lawyer
1 sponsored video
HAXMAN
HAXMAN
2 sponsored videos
Lex Fridman
Lex Fridman
15 sponsored videos
PowerfulJRE
PowerfulJRE
12 sponsored videos
MURPHYS DIESEL
MURPHYS DIESEL
15 sponsored videos
Outdoors with Erik
Outdoors with Erik
1 sponsored video
JOLLY
JOLLY
2 sponsored videos
Tonio Guajardo
Tonio Guajardo
1 sponsored video
Geography By Geoff
Geography By Geoff
6 sponsored videos
Willjum
Willjum
4 sponsored videos
The Fish Guys
The Fish Guys
1 sponsored video
John Malecki Unscrewed
John Malecki Unscrewed
2 sponsored videos
That Chapter
That Chapter
4 sponsored videos
White House on the Hill
White House on the Hill
1 sponsored video
Walk With Me Tim
Walk With Me Tim
1 sponsored video
Andrew, Steven, and Adam
Andrew, Steven, and Adam
1 sponsored video
spoonkid2
spoonkid2
1 sponsored video
Frankie Fey
Frankie Fey
2 sponsored videos
GinoMachino
GinoMachino
2 sponsored videos
Tiny House Expedition
Tiny House Expedition
1 sponsored video

Showing 48 of 1.1K tracked creator partners, ranked by audience size.

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Sponsored content

smartschoolboy9: An Internet Rabbit Hole

smartschoolboy9: An Internet Rabbit Hole

13.5M views · Nick Crowley

Making A Song ONLY Using Geometry Dash Sounds...

Making A Song ONLY Using Geometry Dash Sounds...

9M views · KingSammelot

World's Newest Overwater Villas (Saudi Arabia)

World's Newest Overwater Villas (Saudi Arabia)

7.3M views · Kara and Nate

I Found My Lost 6X6 Truck after 7 Years!

I Found My Lost 6X6 Truck after 7 Years!

5.3M views · HeavyDSparks

I Bought One Of The Most Rare Vehicles On Earth

I Bought One Of The Most Rare Vehicles On Earth

5.2M views · HeavyDSparks

The Unsolved Case That Still Haunts Me

The Unsolved Case That Still Haunts Me

4.9M views · Wendigoon

The Dumbest Legal Defense & Conspiracy Theory I've Ever Heard

The Dumbest Legal Defense & Conspiracy Theory I've Ever Heard

4.4M views · Wendigoon

The JFK Files - Everything You Need to Know

The JFK Files - Everything You Need to Know

4.4M views · Wendigoon

The Backrooms: A Frontier of Fear -  Kane Pixels’ Series & Movie Theories & Analysis

The Backrooms: A Frontier of Fear - Kane Pixels’ Series & Movie Theories & Analysis

4.2M views · Wendigoon

Big Smoke's Order From GTA: San Andreas | Arcade With Alvin

Big Smoke's Order From GTA: San Andreas | Arcade With Alvin

4M views · Binging with Babish

Guess Who Got Arrested: 5 YouTubers Vs 1 Lawyer

Guess Who Got Arrested: 5 YouTubers Vs 1 Lawyer

4M views · Law By Mike

I Tried Expensive Food on Facebook Marketplace

I Tried Expensive Food on Facebook Marketplace

3.7M views · Hangtime

The Oldest View - A Monster of Memory

The Oldest View - A Monster of Memory

3.7M views · Wendigoon

I Cooked the 10 BEST Bites in the World

I Cooked the 10 BEST Bites in the World

3.6M views · Max the Meat Guy

Flying Solo in Air France First Class :)

Flying Solo in Air France First Class :)

3.5M views · Kara and Nate

Cops Panic When They Realize He’s Not Hallucinating | The Case of Amie Harwick

Cops Panic When They Realize He’s Not Hallucinating | The Case of Amie Harwick

3.3M views · Unseen

I Secretly Restored My Dad’s Car

I Secretly Restored My Dad’s Car

3.3M views · Donut

We Visited Unbelievable Places in China (that actually exist)

We Visited Unbelievable Places in China (that actually exist)

3.3M views · Kara and Nate

We Should Have Walked Away From This Insane Recovery

We Should Have Walked Away From This Insane Recovery

3.1M views · HeavyDSparks

JRE MMA Show #181 with Justin Gaethje & Trevor Wittman

JRE MMA Show #181 with Justin Gaethje & Trevor Wittman

3.1M views · PowerfulJRE

BOW and ARROW Catch & Cook in Remote Australia

BOW and ARROW Catch & Cook in Remote Australia

2.9M views · B2B Castaways (Strick and Fran)

Why The US Owns An Extremely Isolated Island No One Can Visit

Why The US Owns An Extremely Isolated Island No One Can Visit

2.9M views · Geography By Geoff

72 Hours on the World's NEWEST & LARGEST Cruise Ship

72 Hours on the World's NEWEST & LARGEST Cruise Ship

2.7M views · Kara and Nate

I Purchased ALL The MOTORTREND Cars! (Roadworthy Rescues)

I Purchased ALL The MOTORTREND Cars! (Roadworthy Rescues)

2.5M views · Vice Grip Garage

Top partners by reach

Ranked by average sponsored-post views.

CreatorVideosAvg viewsEngagement
1Nick CrowleyNick Crowley113.5M3.9%
2KingSammelotKingSammelot19M2.2%
3Binging with BabishBinging with Babish14M3.8%
4Law By MikeLaw By Mike14M2.1%
5WendigoonWendigoon64M3.9%
6HangtimeHangtime13.7M2.2%
7UnseenUnseen13.3M2.6%
8DonutDonut13.3M4.3%
9Max the Meat GuyMax the Meat Guy23M1.9%
10Bikes and BeardsBikes and Beards12.5M2.0%
11TavarishTavarish12.4M4.5%
12TornadoTRXTornadoTRX12.1M2.2%
13More Best Ever Food Review ShowMore Best Ever Food Review Show11.9M1.8%
14Kara and NateKara and Nate251.9M2.9%
15ExtinctZoo ExtinctZoo 11.8M2.5%

Estimated cost per creator

CreatorDB models a sponsorship rate for every creator AG1 has worked with, from audience reach and prevailing rates. See the per-creator estimates in the app.

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About AG1’s influencer marketing

AG1 is one of the most active sponsors tracked by CreatorDB in the nutrition space, with 1.1K creators running 4.2K sponsored posts on Youtube. Those campaigns have reached 851.9M total views, averaging 201.5K views per sponsored post.

AG1's creator pool skews toward United States (71% of partners), with United Kingdom and Germany next. Its largest partners by audience include Nick Crowley, KingSammelot, Binging with Babish, Law By Mike, Wendigoon.

Campaign performance

201.5KAvg views / post
36.3KMedian views
4.2KSponsored posts
đź”’Est. spend & CPM · open app →

AG1’s creator pool

Top creator countries

United States71%
United Kingdom10%
Germany8%
Canada6%
Australia2%

Top creator languages

English96%
German4%
Dutch0%
Swedish0%
Spanish0%

Key facts

Frequently asked questions

How many creators has AG1 sponsored?

CreatorDB tracks 1.1K creators who have run sponsored content for AG1, across 4.2K sponsored posts on Youtube.

Which creators has AG1 worked with?

AG1's largest partners by audience include Nick Crowley, KingSammelot, Binging with Babish, Law By Mike, Wendigoon. The full roster, each with the specific videos they made for AG1, is on this page.

What is the total reach of AG1's creator campaigns?

Sponsored posts tracked for AG1 have accumulated 851.9M total views, averaging 201.5K views per post.

What is AG1's influencer marketing strategy?

AG1 runs an always-on sponsorship program on Youtube, partnering with 1.1K creators across 4.2K sponsored posts and 95 new posts in the last 30 days. It favours integrated in-content reads over standalone ads.

What types of creators does AG1 partner with?

AG1's roster spans a range of nutrition and adjacent creators, from mega-channels like Nick Crowley, KingSammelot, Binging with Babish to smaller niche channels, pairing broad reach with relevant audiences.

Which markets and languages does AG1 target?

Its creator pool skews toward United States (71% of partners), followed by United Kingdom and Germany, and is 96% English-language.

How active is AG1 in influencer marketing?

AG1 is one of the more active sponsors tracked by CreatorDB, with 95 new sponsored posts in the last 30 days and 4.2K tracked to date.

What platforms does AG1 use for influencer marketing?

Based on tracked sponsorships, AG1 works with creators on Youtube, with 95 new sponsored posts in the last 30 days.

How this data is collected

This profile is built from CreatorDB's sponsorship graph, which detects paid partnerships by analysing creator content, disclosures and brand mentions across YouTube and Instagram. Figures cover 1.1K tracked AG1 partners and 4.2K sponsored posts. Spend, CPM and cost estimates are modelled from creator reach and prevailing sponsorship rates, not billed amounts. In the last 30 days, AG1's creators published 95 new sponsored posts.

Source: CreatorDB

CreatorDB Data API

Want the full AG1 dataset?

This page shows a sample. Get all 1.1K creators AG1 has worked with, plus contact details, audience demographics and full performance data, through the CreatorDB API or a one-off export.