How Surfshark partnered with CreatorDB to become THE VPN in Taiwan
Industry
Software
Offering
VPN and cybersecurity tech
Target persona
Male, 20-40, interested in tech, gaming, and travel
Target geo
APAC
About Surfshark
Surfshark is one of the leading companies in VPN software and cybersecurity. Founded in 2018, it rapidly grew exponentially.
In 2021 Surfshark individuated APAC as a promising market. To accomplish its goals in the region Surfshark partnered up with CreatorDB agency team in order to contact and manage local content creators.
Timeline
Challenges
Localization
Adapt communication specifically to Asian markets
Education
Familiarize Asian audiences with VPNs
Market share
Establish Surfshark as THE VPN in Taiwan
Solutions
Establish clear guidelines
CreatorDB Agency prepared a creative brief to explain the boundaries and how to integrate Surfshark’s message while maintaining originality and creativity.
Case-based approach
Each promotion had to include at least two VPN use cases. Creators were encouraged to tweak the use cases to tailor their audience.
Always on campaign on YouTube
Optimize and perfect CreatorDB’s tools for better niche discovery and creator outreach. Expand to different influencers’ profiles, adapting the message to their audience.
Results
Videos with Surfshark integration per month
Within 32 months, CreatorDB broker deals for 2780 integrations from 1536 different creators, achieving over 500 million views and establishing Surfshark as the staple name for VPN in Taiwan.
Ubiquitous presence on Taiwanese YouTube
The campaign rapidly gained online notoriety, with users on various Taiwanese bulletin boards wondering how Surfshark could afford so many ads as early as November 2021.
Most searched VPN in Taiwan
Within five months of CreatorDB taking over the Asian marketing for Surfshark, organic searches in Taiwan were soaring compared to other VPN brands. Since late 2021 Surfshark has dominated the Taiwanese market, and the trend doesn’t show any sign of change.
What Surfshark Thinks of CreatorDB
“CreatorDB’s data-oriented approach to influencer marketing has allowed us to be a dominant VPN player across Asia and maintain that position through helping us selecting ideal creators for nurturing long term relationships.”
Kasparas Jakštonis, Partnerships & Influencer Marketing Regional Lead, APAC & NA at Surfshark
