How Erolabs partnered with CreatorDB to expand in the Western markets using influencer marketing
Industry
Adult Games
Offering
RPG social simulation games
Target audiences
Over 18, strongly male for Cherry Tale
Over 18, Strongly female for NU: Carnival
Experimenting with content verticals
Target geo
T1 English-speaking countries
About EROLABS
EROLABS is a leading platform that provides premium adult games. They have a vast catalog of titles aimed both at male and female audiences.
Collaborating with CreatorDB they wanted to run a test campaign to individuate promising content verticals in English-speaking countries.
The major focus of the campaign was to assess the viability of a campaign for an adult-themed game in a different geography and experiment with content verticals.
The Campaign
For this campaign, CreatorDB activated 9 content creators on YouTube. Each of them included a 30 to 60-second integration in one of their video and the campaign rolled out over the course of one month.
206.800
Views
Relying on small targeted creators allowed us to engage with a highly specific audience that revealed us to be extremely interested in Erolabs products.
9%
Engagement Rate
Micro-influencers not only provide access to highly specific audiences but also audiences that are highly engaged with the content.
6.237
Clicks
Due to how well the product was paired with the content verticals the campaign experienced a very high number of clicks that went well beyond our most optimistic predictions.
3%
CTR
Comparing clicks to views is possible to see how the campaign performed 3X the industry standards.
Dealing with Adult Content on YouTube
Dealing with adult content on a mainstream platform like YouTube can be a challenging task.
First and foremost is important to take all the possible precautions to be sure to be addressing an only adult audience.
Creators’ personal preferences and opinions have also a big impact on the viability of the collaboration as many influencers are against promoting adult content.
While finding fitting creators willing to promote an erotic game is definitely a bigger challenge than for other kinds of products, the interest of the audience is undeniable.
During the test campaign for EROLABS CTR averaged at 3% but spiked over 10% in some cases, clearly showing a strong affinity of the creator’s audience for the product.
